The Motorcycle Market


1.1 Presentation and market definition

By definition, a motorcycle or motorcycle is a two-wheeled self-propelled vehicle with an engine capacity greater than 125 cubic centimetres (abbreviated cc thereafter). In the whole of our study, mopeds with a cylinder capacity of less than 125 cc will be included in the definition

Thus, the market includes different categories of motorcycles : the 50 cc's (mopeds), the 51 to 125 cc (small motorcycles) and the more than 125 cc (large motorcycles). In general, the deal of the motorcycle is composed of two main types of actors

  • The vendors motorcycles and spare parts: these are sales, maintenance and repair centres that take the status of dealers, self-employed or distribution networks.
  • The manufacturers who may or may not have a production plant in France: for example, Yamaha (MBK Industrie) or Mahindra

The motorcycle market is a global market but with a strong presence of manufacturers and customers in Asia. There are therefore significant intercontinental trade flows related to this type of product

The motorcycle market is highly regulated in France, particularly by road safety standards



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Consultant BCG

Aurélien Russo

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Analyst chez Businesscoot

Théo Naphle

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Eloi Ressaire

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