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Industry

The motorcycle market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

The motorcycle market covers all motorized two-wheelers. It covers the different categories of motorcycles: 50 cc (cm³) (mopeds), 51 to 125 cc (motorcycles and small-displacement bikes) and over 125 cc (motorcycles and large-displacement bikes). The market is made up of manufacturers and their production sites, importers, spare parts wholesalers, dealers (distributors and repairers) and online used bike sales platforms. The main players are distributors and manufacturers.

Distributors of motorcycles and spare parts are not only sales outlets, but also maintenance and repair centers operating as dealers, independents or distribution networks. Manufacturers, some of whom have production facilities in France, such as Japan's Yamaha (MBK Industrie) or India's Mahindra & Mahindra (Peugeot Motocycles).

The global motorcycle market is experiencing strong international growth, thanks in particular to demand from Southeast Asian countries, where the practical, accessible motorcycle is often more popular than the car as a means of daily transport. The French market enjoyed a good year in 2022, with growth in almost all segments. In 2023, however, the French market contracted very slightly, but remained Europe's second-largest in terms of sales. The market obviously experienced a downturn in March and April 2020, due to the Covid-19 crisis, but this does not seem to have damaged its pre-crisis momentum, since sales in the sector are at pre-Covid levels. The French market is primarily driven by demand from the very large French enthusiast community. Consumption is driven by a positive image of motorcycling, based on the values conveyed by sporting events (Moto GP, cross-country, enduro, etc.)

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Market overview and definition
- 1.2 Global and European market conditions
- 1.3 A growing French market across all segments and vehicle types
- 1.4 The impact of Covid-19 and reaction to the crisis
- 1.5 Foreign trade in motorcycles
2. Demand analysis
- 2.1 The motorcycle fleet in France
- 2.2 The vehicles most in demand
- 2.3 Demand for electric vehicles
- 2.4 Using the motorcycle
- 2.5 Demographic factors
- 2.6 The public image of motorcycles
3. Market structure
- 3.1 The market value chain
- 3.2 Production sites in France
- 3.3 Sales and repair in France
4. Offer analysis
- 4.1 Price level
- 4.2 The different types of motorcycles and their prices
- 4.3 Supply trends: electric motors and technological innovations
5. Regulations
- 5. Regulatory aspects of the market