Content of the study:
The tire market - France

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1.1 Definition and scope of study

The tire (tire segment) is produced mainly from rubber and inflated with air or nitrogen. It provides grip and shock absorption by surrounding the metal rim of a vehicle. Tires are characterized by a particular tread pattern (symmetrical, asymmetrical, directional) and a specific type of use (depending on vehicle type, suitable for snowy weather, racing vehicles, etc.).

We must also distinguish between sales of tires directly installed on a newly-registered car ("original equipment") and so-called replacement sales of new or retreaded tires. A distinction is also made between tires for sedans, SUVs and 4x4s, vans, trucks and other vehicles.

The French market suffered from declining sales at the end of 2018. However, certain market segments remain dynamic, such as off-road and truck tires, which are resisting the downward trend in the sector. The market also faces international competition, particularly from Germany and China.

The market can rely on its international players and, above all, on the development of online sales by "pure players", even if they partly undermine the business of specialist retailers (in physical outlets), who lose market share every year.

The boom in online sales is contributing to the downward trend in consumer prices, while reducing manufacturers' and distributors' margins. Falling prices are prompting the sector's major players to offer ever more differentiated products to justify higher price levels, and to constantly renew their ranges and innovations (compressed-air-free technology, for example). The "premium" and "top-of-the-range" segments of the offer are thus doing well, with sales figures on the rise.

The Covid-19 epidemic had a severe impact on the original equipment tire segment, but replacement sales should remain stable, enabling manufacturers to weather this external shock. The sector has been hit hard by inflation, with average prices rising by more than 10% across all segments and distribution channels.

The global tire market was valued at 276 billion euros in 2022 , and is expected to grow atan average annual rate of 8.05%.

On a national scale, the volume of tire production and retreading is expected to exceed 31 million in 2022.

1.2 Global market growth

Tire market trends France, **** - ****, in billions of euros Source: ****


estimated at *** billion euros in ****, the global tire market is expected to grow at an average annual rate of *.**% until ****, reaching sales of ***.** billion euros.

Passenger car tire production breakdown Europe, ****, in Source: ****

At European level, Germany is the ...

1.3 The French market

Trends in tire sales volume (***) France, **** - ****, in millions Source: ****

The French tire market is generally very stable. There have been few significant rises or falls over the past decade, apart from during the pandemic. The market did contract in **** (***). In ****, market volume was estimated at **.** million tires.

Evolution of tire ...

1.4 Foreign trade

External balance of the tire sector France, **** - ****, in thousands of euros Source: ****

After the pandemic, international trade rapidly picked up again, particularly imports. The coverage rate was *.** in ****. The main countries receiving French exports are as follows:

Main tire export partner countries France, ****, in thousands of euros Source: ****

Germany is ...


2.1 Structural determinants of demand: road traffic

Naturally, the demand for tires (***) is highly dependent on the density of road traffic in France. These two indices are correlated, since the more cars there are, the more tires are needed.

Average daily traffic trends France, **** - ****, in vehicles/day Source: ****

There is a structural increase in road traffic in ...

2.2 Demand drivers: the seasons

The seasons play an important role in tire demand. But not all French people are sensitive to this variable, and therefore don't change their tires all year round:

Tire choice by season France, ****, in Source : Goodyear The majority of French drivers use all-season tires all year round (***). More than a fifth ...

2.3 French preferences

All-season tires increasingly popular

Tire sales volumes by type France, **** - ****, index base *** in **** Source: ****

Since ****, the trend has clearly been in favor of all-season tires. This type of tire will account for **% of sales in ****.

Winter tires, on the other hand, are affected by the government's delay in implementing the ...

2.4 Favourite Brands in France

Preferred tire brands France, ****, % of total Source: ****

Michelin is by far the most popular tire brand in France, with **.*% of respondents saying they like the brand. It is also the best-known: only *.*% of those surveyed were unfamiliar with it. The other four brands have relatively similar statistics: they are liked by ...


3.1 Market organization: from new tire production to distribution

Source: ****

3.2 A trend towards concentration of players

The sector appears to be undergoing a process of concentration, as illustrated by the following graph:

Number of establishments in penumatic manufacturing and retreading France, **** - ****, in units Source: ****

The number of companies registered under NAF code ****Z "Tire manufacturing and retreading" has effectively been in structural decline since ****. In ****, there ...

3.3 Distribution

the following chart shows the changing structure of the tire sales sector since ****:

Passenger car tire volumes by distribution channel France, **** - ****, in Source: ****

The growing popularity of other channels (***).

Focus on specialized distribution

Breakdown of volumes by type of activity France, ****, in Source: ****

In terms of volume, the BtoB and ...


4.1 Tyre types and main parts

The main parts of tires

The crown area: This is the area in contact with the road surface, so it must provide grip without impeding rolling. In addition, to prevent aquaplaning, this zone is sculpted with slots whose depth depends on the type of tire and current regulations. Sidewall: this area ...

4.2 Price trends

Tire price trends by category France, **** - ****, in € incl. VAT Source: ****

While tire prices (***). Light truck and touring tires, meanwhile, reached record prices in ****: the price of a light truck tire is €***, and the price of a touring tire, although still the least expensive, is €***.

Average price trends for all-season, summer ...

4.3 Sales structure by product

Breakdown of sales volumes by product type France, ****, in Source: ****

In terms of volume, sales of passenger tires account for a significant share (***). However, the orders of magnitude change dramatically when we reason in terms of sales rather than sales volume:

Breakdown of specialized tire distribution sales by product type France, ...


5.1 Harmonized systems and Nomenclature des Activités Françaises

The Harmonized System is an international nomenclature for product classification. It enables participating countries to classify traded goods on a common basis for customs purposes. At international level, the Harmonized System (***) for the classification of goods is a six-digit code system. [***]

The HS comprises around *,*** item/product descriptions, which appear as ...

5.2 Current regulations

Since June ****, all tires manufactured and marketed within the European Union must carry a sticker or label displayed at the point of sale. The label must provide a range of information:

Wet braking (***) Tire noise level (***) Fuel consumption (***)

Source: ****

These obligations were reinforced in November **** and **** with controls. This labeling system ...


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Reviews (4)

Reviews (4)

The ship repair market - France

Publicado en 07/11/2022 by Tymothee Levaillant

Excellent très bien présenté et renseigné.

The market for automatic cash registers - France

Publicado en 11/01/2022 by Malcolm Vincent

Interesting estimate of a fast-growing market mainly centered on mass retailing and specialized distribution, whose development is however slowed down by social problems linked to the disappearance of cashiers. Consumer behavior in front of these automatic checkouts and product typology well analyzed

Businesscoot Response:

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The bodywork market - France

Publicado en 25/02/2021 by Lengele

Saves time on researching reliable statistics

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The Glass Fiber Market - France

Publicado en 11/02/2021 by Marc-Henri Mignon - Insights & Synergies Conseils

An interesting price-quality ratio to enter a new market

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