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Industry

The motorhome market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

A motor home (otherwise known as a recreational vehicle, motor home, or motor home), is a habitable motor vehicle . Annex II. of the European Directive 2001/116/EC of 2001 classifies motor homes in category M1: "vehicles designed and constructed for the carriage of passengers comprising, in addition to the driver's seat, not more than eight seats. " The motor homes can be of different types defined later in the study: the Capucine, the Profilé, the Intégral, the van or the removable cell. The motorhome market in France includes both :

The purchase of new or used motorhomes, The rental of motorhomes, The various associated services of maintenance, repair, insurance, financing, and purchase of accessories.

With a fleet of recreational vehicles (RVs) estimated in 2018 at more than 504,000 motor homes in France and more than 535,000 caravans in France, the number of registered campervans (new and used) continues to increase every year [ Uni VDL ]. France is also the second largest European market behind Germany . Camping remains the preferred holiday mode for the French in 2019 and out of 113 million overnight stays recorded in 2018, only ¼ of campers preferred caravans to motorhomes. The motorhome market, dominated by a few leading manufacturers, also includes some 100 very small companies, most of which are subcontractors, fitters or repairers. The financial difficulties of some players in the motorhome market suggest that the outlook may be more bleak in the future. In terms of consumer profile, the over-50s, and in particular retirees, play a key role in the dynamism of the French leisure vehicle market, including campervans. This trend is expected to continue over the next few years, with the arrival in France of 700,000 retirees each year, and positively impact the motorhome market [ INSEE ].

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
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• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Market definition
- 1.2 Le marché mondial des camping-car : état des lieux et caractéristiques principales
- 1.3 2022, un marché français en décroissance après l'"effet Covid"
- 1.4 Commerce extérieur de camping-cars et caravanes
2. Analysis of the demand
- 2.1 Les principaux déterminants de la demande
- 2.2 Motivations et critères de la demande
- 2.3 Le profil consommateur des camping-caristes
- 2.4 Une tendance écologique et saisonnière
- 2.5 Des signes d'accélération et un potentiel de demande élevé que la crise du COVID ne devrait pas entamer
3. Market structure
- 3.1 La production de camping-cars en France : processus et acteurs
- 3.2 La distribution de camping-cars est assurée par des distributeurs intégrés et en réseaux
4. Analysis of the offer
- 4.1 Typologie de l'offre de camping-cars en France
- 4.2 Prices for buying and renting motorhomes in France
- 4.3 Les tendances de l'offre
5. Regulation
- 5.1 Regulatory framework governing the motorhome market in France
- 5.2 World Customs Nomenclature and Harmonized System