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MARKET SUMMARY

1.1 Market definition

A motorhome (otherwise known as a recreational vehicle, motorhome, or motorhome) is a habitable motor vehicle . Annex II. of the European Directive 2001/116/EC of 2001 classifies motorhomes in category M1 "vehicles designed and constructed for the carriage of passengers comprising, in addition to the driver's seat, a maximum of eight seats. »

Motor homes can be of different types defined later in the study the Capucine, the Profile, the Integral, the van or the van, but also the removable cell .

The motorhome market in France includes both:

  • The purchase of new or used motorhomes,
  • Rental of motorhomes,
  • The various associated services of maintenance, repair, insurance, financing, and purchase of accessories .

With an estimated fleet of recreational vehicles (VDL) of more than 400,000 motorhomes in France and more than 400,000 caravans in France, the number of registered motorhomes (new and used) continues to increase each year. France is also the second largest European market after Germany. Camping remains the preferred holiday mode of the French in 2016 and out of 113 million overnight stays recorded in 2018, ¼ only campers preferred the caravan to the camper.

The motorhome market, dominated by a few leading manufacturers, also includes around a hundred very small businesses, most of which are subcontractors, planners or repairers. The financial difficulties of some players in the motorhome market suggest that forecasts may be more dull in the future.

In terms of consumer profile The over 50s, and in particular retirees, play an essential role in the dynamism of the French recreational vehicle market, including motorhomes. This trend is expected to continue in the coming years, with the arrival in France of 700,000 retired people each year, and to have a positive impact on the motorhome market.

1.2 THE WORLD MOTORHOME MARKET: STATE OF THE PREMISES AND MAIN CHARACTERISTICS

In the world, according to Civd these are more than ***,*** new motorhomes registered in **** . While North America dominates the caravan market with a market share of almost **%, in the motorhome sector, the domination is more European, since Europe has about **% of the market share .
The world market grew from ***,*** new recreational ...

1.3 THE FRENCH MOTORHOME MARKET IS GROWING

In France, the total number of motorhome registrations (***) increased from **,*** in **** to **,*** in **** as defined in Uni VDL or a average annual growth of *.*% over the period . On the other hand, this hides wide disparities between new and used vehicle registrations .
The registrations of second-hand motorhomes grew steadily between **** and ****, from ...

1.4 Foreign trade of motor homes and caravans

Foreign trade:
Source: ****
Generally speaking, these figures illustrate a low dependence of the French market on imports to meet domestic demand. Indeed, the foreign trade balance is slightly negative over the period observed. Over the period ****-****, French exports increased by **%. Imports initially decreased over the years ****-****, before experiencing a ...

DEMAND ANALYSIS

2.1 THE MAIN DETERMINANTS OF DEMAND

The demand is determined by the number of motorhome owners in the area. Except, according to France Motorhome , there are about ** million motorhome owners in France every year (***). On average, a motorhome in France will be used ** times, for about ** nights a year. When renting, the average weekly mileage is about ...

2.2 EVOLUTION OF NEW AND USED MOTORHOME REGISTRATIONS

According to the The Echos , the number of new motorhome registrations is currently growing rapidly not only in France but also throughout Europe .
Fitted vans and vans are the fastest growing category of motorhomes . French manufacturers are developing their own models or are looking to buy emblematic brands, such as Pilote, ...

2.3 The consumer profile of motor caravanners

Who are the camper van drivers?
According to the DGE Motorhome owners in France are mainly retired (***).

Source: ****
The average age of motorhome owners in France is about ** years old according to the DGE and almost **% belong to the **-** age group.

Source: ****
Where are the camper vans?

Source: ****

2.4 An ecological and seasonal trend

An ecological trend
Caravanning is a particularly environmentally friendly type of holiday. This has already been proven by two studies conducted by the renowned Institute of Ecology. In a study commissioned by the CIVD (***) and published in ****, the Institute of Ecology confirmed the favourable climate balance of caravan holidays on camping ...

MARKET STRUCTURE

3.1 VALUE CHAIN OF MOTORHOMES IN FRANCE

3.2 The distribution of motorhomes is carried out by integrated and networked distributors

In France, according to LeMondeDuCampingCar, the top ** best-selling brands are in order

The distribution channels for the sale of new and used motor homes are mainly the integrated distributors and distributors grouped together in networks.

Usually, distributors also offer related services such as maintenance, repair, vehicle financing, or even insurance . For ...

ANALYSIS OF THE OFFER

4.1 TYPOLOGY OF THE OFFER OF MOTORHOMES IN FRANCE

There are * families of motorhomes quite distinct from each other:
La Capucine She is recognizable by her cap that protrudes above the cabin. It is a vehicle designed for rental and for large families, but it is almost no longer sold due to competition from profiles. The Profile It replaced the ...

4.2 THE PRICES FOR THE PURCHASE AND RENTAL OF MOTORHOMES IN FRANCE

For purchases according to The World of the Motorhome , the prices of the different motorhome families are as follows :

For renting according to Wikicampers , the price depends mainly on the type of intermediary used as well as the size of the motorhome:

Finally, it is necessary to add the petrol and ...

RULES AND REGULATIONS

5.1 REGULATORY FRAMEWORK GOVERNING THE MOTORHOME MARKET IN FRANCE

Since in the eyes of the law a motorhome is considered as a car, many general regulations are similar to those for cars :
There is no no need for a specific permit to drive an RV. Each passenger is required to wear a seat belt on the road. The loading limits ...

5.2 Nomenclature et Système Harmonisé des douanes mondiales

Le Système harmonisé est une nomenclature internationale pour la classification des produits. Il permet aux pays participants de classer les marchandises échangées sur une base commune à des fins douanières. Au niveau international, le Système harmonisé (***) pour le classement des marchandises est un système de codes à six ...

POSITIONING OF THE ACTORS

6.1 Segmentation

* Sales worldwide and for the entire automotive segment

  • Trigano
  • Rapido
  • Pilote
  • Hymer
  • Fiat - Ducato
  • SLC
  • TPL
  • Groupe Lhoro-Agest (Loisireo)
  • Groupe CLC (CLC Loisirs)
  • Idylcar
  • Destinéa
  • Ypo Camp
  • Masters France
  • Yescapa

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chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Pierre Doussau

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Arnaud Walter

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Amaury de Balincourt

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Pierrick Cudonnec

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Maelle Vitry

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Héloise Fruchard

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Imane Essadiq

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Vincent Defrenet

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Eva-Garance Tison

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Michela Grimaldi

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Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

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Gabriel Salvitti

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