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MARKET OVERVIEW

1.1 Market definition

A motor home (otherwise known as a recreational vehicle, motor home, or motor home), is a habitable motor vehicle . Annex II. of the European Directive 2001/116/EC of 2001 classifies motor homes in category M1: "vehicles designed and constructed for the carriage of passengers comprising, in addition to the driver's seat, not more than eight seats. "

The motor homes can be of different types defined later in the study: the Capucine, the Profilé, the Intégral, the van or the removable cell.

The motorhome market in France includes both :

  • The purchase of new or used motorhomes,
  • The rental of motorhomes,
  • The various associated services of maintenance, repair, insurance, financing, and purchase of accessories.

With a fleet of recreational vehicles (RVs) estimated in 2018 at more than 504,000 motor homes in France and more than 535,000 caravans in France, the number of registered campervans (new and used) continues to increase every year [ Uni VDL ]. France is also the second largest European market behind Germany . Camping remains the preferred holiday mode for the French in 2019 and out of 113 million overnight stays recorded in 2018, only ¼ of campers preferred caravans to motorhomes.

The motorhome market, dominated by a few leading manufacturers, also includes some 100 very small companies, most of which are subcontractors, fitters or repairers. The financial difficulties of some players in the motorhome market suggest that the outlook may be more bleak in the future.

In terms of consumer profile, the over-50s, and in particular retirees, play a key role in the dynamism of the French leisure vehicle market, including campervans. This trend is expected to continue over the next few years, with the arrival in France of 700,000 retirees each year, and positively impact the motorhome market [ INSEE ].

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Pierre D.

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Arnaud W.
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Ross Alumni Club France

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Amaury de Balincourt
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