Content of the study

Available languages

MARKET OVERVIEW

1.1 Market definition

The online travel market is defined by all the sites that allow travel reservations to be made on the Internet. Their offer has become more diversified over time: not only do these sites allow you to compare flight prices so that you can choose the cheapest and most optimal itinerary, but they also compare hotels and car rental sites and, more recently, package prices (hotel flights; cruise flights, etc.). The offer is constantly being readapted to the needs of the online consumer and the platforms are aligned with each other in order to obtain the highest number of visitors and therefore the highest cost per click.

Today, the Internet represents 60% of total sales in the tourism sector and the turnover linked to e-tourism in France will reach €18.7 billion in 2017, according to Phocuswright.

As internationally, in France, e-commerce represents an opportunity and a technical and commercial development contribution for merchants rather than as a competitor serving their services. As confirmed by FEVAD, "The Internet allows them to use new tools, offer a new vision of products to consumers and a 24-hour access to their portal. On the user side, 86% of French people today have access to the Internet and 67% say they will have made at least one purchase on platforms in 2017". E-tourism is a major contributor to this dynamism, as it is in third place behind clothing and cultural products. FEVAD even reports an 8.5% growth in online bookings, with 20% of sales being made on mobile phones, and Médiamétrie states that 56% are made on mobile applications, while 70% are made on websites.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATIONS

POSITIONING OF THE PLAYERS

To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (38 p.)
  • Download an example
  • Recent reviews ★★★★☆ 
Buy this market study 89€

Availability within 5 business days

Buy a pack and get an immediate discount

Pack 5 études (-15%) - France

378€

  • 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
  • Conservez -15% sur les études supplémentaires achetées
  • Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)

Consultez les conditions du pack et de remboursement des crédits non consommés.

Inclus dans ce pack: This study (The online travel market - France) + 4 other studies of your choice

Buy the 5 Study Pack 378€

Pack 10 études (-20%) - France

712€

  • 10 études au prix de 71,2€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
  • Conservez -20% sur les études supplémentaires achetées
  • Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)

Consultez les conditions du pack et de remboursement des crédits non consommés.

Inclus dans ce pack: This study (The online travel market - France) + 9 other studies of your choice

Buy the 10 Study Pack 712€

Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Analysts

chargé d'études économiques, Xerfi

Hugo Schott

Hugo Schott logo 1 Hugo Schott logo 2

Associate Consultant

Mathieu Luinaud

Mathieu Luinaud logo 1 Mathieu Luinaud logo 2

PhD Industrial transformations

Robin Charbonnier

Robin Charbonnier logo 1 Robin Charbonnier logo 2

Analyst

Pierre Doussau

Pierre Doussau logo 1 Pierre Doussau logo 2

President Ross Alumni Club France

Arnaud Walter

Arnaud Walter logo 1 Arnaud Walter logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

Amaury de Balincourt logo 1 Amaury de Balincourt logo 2

Consultant

Pierrick Cudonnec

Pierrick Cudonnec logo 1 Pierrick Cudonnec logo 2

Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

Héloise Fruchard logo 1 Héloise Fruchard logo 2

EDHEC

Imane Essadiq

Imane Essadiq logo 1 Imane Essadiq logo 2

Auditeur

Vincent Defrenet

Vincent Defrenet logo 1 Vincent Defrenet logo 2

Eva-Garance Tison

Eva-Garance Tison logo 1 Eva-Garance Tison logo 2

Market Research Analyst

Michela Grimaldi

Michela Grimaldi logo 1 Michela Grimaldi logo 2

Market Research Analyst @Businesscoot

Azelie Prigent

Azelie Prigent logo 1 Azelie Prigent logo 2

Market Research Analyst @Businesscoot

Cantiane Gueguen

Cantiane Gueguen logo 1 Cantiane Gueguen logo 2

Consultant

Jules Decour

Jules Decour logo 1 Jules Decour logo 2
Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti