The online travel market - France

The online travel market is defined by all the sites that enable travel bookings to be made over the Internet. They allow you to compare flight prices to choose the cheapest and most optimal itinerary, and also to compare hotels, car rental sites, etc... Online travel players include hotel and airline websites, which have their own online sites, and networks of physical agencies, which are increasingly using e-commerce . Above all, there are pure players such as 100% online booking sites and holiday rental platforms for individuals. Price comparison sites also play a key role in e-tourism, as consumers look for the best price. Worldwide, online travel is experiencing extremely dynamic growth with theincrease in Internet use and the breakthrough of e-commerce. Consumers' desire to find the best value for money also represents a real growth driver for the Internet, which appears to be the best tool for doing so. With Covid-19, however, the sector is likely to experience a significant drop in activity, but this should catch up by 2023, with a CAGR for online tourism of 11.24% between 2020 and 2023. Today, the Internet accounts for 46% of all travel sales in France, and sales have been rising sharply in recent years. In France, as in other countries, e-commerce represents an opportunity and a technical and business development contribution for retailers, rather than a competitor that would be detrimental to their services. As the FEVAD confirms,"Internet enables them to use new tools, to offer consumers a new vision of their products and H24 access to their portal." Finally, the players are looking to diversify, offering increasingly personalized follow-up services to attract customers from traditional travel agencies.