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Sports and sports equipment

The ski resort market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

The tourism winter refers to all tourist activities practiced in winter in France: mountain sports, hiking, mountaineering, climbing, etc. Adjacent activities related to the catering and to the accommodation during tourist stays are included in the global winter tourism market

Each year more than one in ten French people make one or more trips to the mountains in winter and nearly two out of ten French people stay there every year, which shows the significant potential of this market in France. The people most attracted by tourist stays in the mountains in winter are people over 35 years old, generally with a view to a family stay. The most common activities are skiing and snowboarding but also the sled to dog hiking and wellness activities such as thermalism and balneotherapy.

With the rise of the online booking of stays (Booking.com, Lastminute, Airbnb), it is now easier for tourists to book their tourist stay in France and this penalizes the traditional pure travel agencies that used to operate on the market. However, the mixed evolution of purchasing power of households in France penalizes domestic winter tourism attendance, which is offset by the foreign attendance in particular Russian, Asian and European, which populates ski resorts in France every winter.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

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• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market summary
- 1.1 INTRODUCTION
- 1.2 THE WORLD WINTER TOURISM MARKET: STATUS OF THE MAIN PLACES AND CHARACTERISTICS
- 1.3 THE WINTER TOURISM MARKET IS DOING WELL IN FRANCE
2. Demand analysis
- 2.1 EVOLUTION OF THE PURCHASING POWER OF HOUSEHOLDS IN FRANCE
- 2.2 EVOLUTION OF TOURIST ATTENDANCE IN FRANCE
- 2.3 THE WINTER SPORTS PRACTICES PREFERRED BY THE FRENCH
- 2.4 DISTRIBUTION OF WINTER TOURIST CLIENTELE BY AGE AND NATIONALITY IN FRANCE
- 2.5 THE MOST VISITED TOURIST SITES IN WINTER IN FRANCE
3. Market structure
- 3.1 WINTER TOURISM STAKEHOLDERS IN FRANCE
- 3.2 THE RISE OF ONLINE HOLIDAY BOOKING
- 3.3 A MULTITUDE OF LOCAL ACTORS PRESENT ON THE MARKET
- 3.4 CITY AND COMMUNITY SUPPORT FOR LOCAL WINTER TOURISM
4. Analysis of the offer
- 4.1 THE OFFER OF ACTIVITIES FOR TOURISTS IN WINTER IN FRANCE
- 4.2 THE MAIN PLACES AND SITES OF WINTER TOURISM IN FRANCE
- 4.3 EVOLUTION OF WINTER TOURISM PRICES IN FRANCE, BY TYPE OF ACTIVITY
5. Rules and regulations
- 5.1 REGULATORY FRAMEWORK FOR WINTER TOURISM IN FRANCE