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MARKET SUMMARY

1.1 INTRODUCTION

The snowboarding is a snow sliding sport that competes with skiing. The equipment is characterized by a board snowboarding, a pair of fixings and a pair of boots  adapted. Snowboarding can often be simplified by bringing it closer to the use of a skateboard (on land) or a surfboard (on water). There are different bindings on a snowboard such as plate fasteners and the shell fasteners as well as different types of boards swallow tail, alpine, freestyle, freeride, boardercross or splitboard . Finally, different disciplines related to the use of a snowboard have emerged in recent years such as racing, snowboarding, snowboarding, etc freestyle or the boardercross although the occasional usage and amateur remains the most widespread in France.

In France, snowboarding is a niche market reserved for a insider public as snowboarding does not exceed 10% of the winter sports market in France, whose domination is almost exclusively monopolized by the skiing . The French snowboard market is also mainly impacted by the good attendance of ski resorts in France, the rental-sales mix on the market but also second-hand snowboard sales in France, via new types of platforms. The leading snowboard brands, which often consist of the emergence of by-products participating in the identification of a "snowboarder" or "skater type", include Capita, Burton, Nike, DC, Adidas, Bans, 686, Electric, Ride or Quicksilver.

How can snowboarding practice be improved? democratize and even more so compete with skiing to counter the decline of this niche segment that began a few years ago? This will involve a innovation more and more exacerbated and a communication focused on this sport, allowing all athletes to social profiles to get interested and start in this rather particular sport.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Azelie Prigent

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Cantiane Gueguen

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Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

Anna Oeser

Gabriel Salvitti

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