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1 Market overview

1.1 Definition and scope of study

The snowboard is a snow sport that competes with skiing. The equipment is characterized by a board snowboard, a pair of bindings and a pair of boots  adapted. There are different bindings on a snowboard such as the plate fasteners and the clamshell fasteners as well as different types of boards swallow tail, alpine, freestyle, freeride, boardercross or splitboard . I mean, come on, various disciplines snowboarding have emerged in recent years, such as racing, the freestyle or the boardercross even though the casual use and amateur remains the most widespread in France.

The world market for ski and snowboard equipment is expected to grow by 3% CAGR between 2021 and 2026, driven by emerging markets such as China, which is developing its winter sports infrastructure. However, snowboarding represents only a minor part of the market

In France, snowboarding is a niche market reserved for a an insider public with only 14% of French people who are used to going to the mountains practising this sport with a hegemonic dominance of skiing. The French snowboard market is also mostly impacted by the good attendance of ski resorts in France.

The leading brands of snowboarding, are often pure players like Burton or Nitro and also offer derivative products related to this sport. Other brands specialising in skiing such as Rossignol or Salomon have developed their snowboard ranges. Other important players in this market are the distributors, both for sale and for rent in the resort .

To halt the market decline, producers are trying to develop technical innovations to improve performance . From new boards are also increasingly sought after like splitboards .

List of charts presented in this market study

  • Nombre de skieurs en Europe, par pays
  • Evolution du nombre de journées-skieurs
  • World market for ski equipment
  • Ventes d'équipements de ski en volume dans le monde
  • Pourcentage de la population qui part en vacances à la montagne l'hiver, par catégorie professionnelle
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Latest news

Rossignol takes advantage of the good ski season and continues to diversify - 28/04/2023
  • In its 2022-2023 financial year, which ended on March 31, the Tricolor Group posted sales of 401 million euros, up 28%.
  • growth in all markets, particularly France (+36%)
  • the domestic market accounts for only 20% of sales.
  • The rest of Europe also saw strong growth (+39%)
  • North America (40% of sales), up 16%.
  • Winter sports-related sales (skis and equipment) account for 80% of Rossignol's business.
  • Diversification to become a key four-season player in the mountains
  • The share of the "Apparel" division, (footwear and cycling apparel), has increased fivefold since 2015, reaching 20% of total group revenues
Rossignol's industrial tricks to pamper athletes - 04/04/2023
  • Rossignol: 1,230 employees,
  • 313 million euros in sales by 2021-2022.
  • Rossignol has 153 athletes in its sponsorship program.
  • 59 medals won at the 2022 Beijing Olympic Games.
Ski manufacturer Rossignol adapts its range to climate change - 06/03/2023
  • Rossignol holds a 17.4% worldwide share of the alpine ski market, 22.8% of the Nordic ski market, 18.4% of the ski boot market and 21.9% of the bindings market
  • ski market estimated at 400 million skier-days (daily visits by one person to a ski area, including 53.9 million in France)
  • Textiles now account for 20% of Group sales, up from 5% in 2015
Rossignol relies on ready-to-wear to sell year-round - 16/11/2022
  • World leader in alpine and Nordic skiing
  • Sales €313 million in 2022
  • Expected sales in 2026: €500 million
  • Expansion of ready-to-wear (20% of current business)
  • Global outdoor clothing market worth €118 billion
  • 30 Rossignol boutiques
  • New directly-operated Start Gate outlets
  • 4 factories

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Burton Snowboards
Nitro
Skis Rossignol
Intersport International
Skiset Compagnie des loueurs de skis
Salomon (Amer Sport groupe)

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the snowboard market | France

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