Content of the study:
The ski clothing market - France

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MARKET OVERVIEW

1.1 Definition and presentation

The skiwear market encompasses all clothing products needed to practice a winter sport. The main products available on the market are jackets, pants, ski suits, technical underwear and accessories (hats, gloves, mufflers)

This market is closely linked to the more general winter sports market. Worldwide, it is enjoying some growth, notably in the following areas buoyed by China's enthusiasm which will host the Winter Olympics in 2022 It is therefore expected to grow at a CAGR of 2.1% between 2019 and 2024 . Around the world, there is also a new appetite for indoor ski slopes, which allow fans to train regardless of the weather conditions

In France, however, the market is in decline . Indeed, the sport has reached maturity and winter sports activities are struggling to attract new practitioners because of increasingly late winters and sometimes less than optimal weather conditions, a lack of investment in French resorts and a lack of interest among young people for this sport. L he market was also hit hard by the effect of Covid-19 .

French production is down significantly and the various players are seeking to diversify in order to survive . Brands such as Salomon, Rossignol or Fusalp have invested in other segments related to mountain sports such as trail, cycling or sportswear. The main distributors are well-known sports chains (Go Sport, Décathlon, etc.), specialist shops (Skiset, for example), the producers' own shops and e-commerce sites

The skiwear market is therefore reinventing itself between versatility to broaden the target and appeal to consumers in both the mountains and the city, and CSR to take advantage of new expectations in terms of the social and ecological responsibility of buyers

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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The ski clothing market - France

Publicado en 30/05/2022 by Clément Trochu - Axe reseaux

Complete and updated, it really corresponds to our needs!