the handbag market
1.1 Market definition and presentation
The handbag market is part of the wider embellishment and accessories market. A bag is a fashion accessory that allows you to store everyday objects (e.g. wallet, keys). It is a consumer product, intended primarily for women, however, some specific models are also available for men. Many features are taken into account when a consumer buys a bag. Its practicality, but also its aesthetics and brand remain particularly important.
The market for handbags is very diverse and can be segmented into several categories based on a variety of factors:
- Ranges or brands: luxury, high-end, middle-end, low-end;
- Shapes or sizes: clutch bag, small bag;
- Materials: leather, synthetic, fabric or recycled material.
In France, the handbag industry (manufacturers and distributors) is in very good health. Sales are growing but competition is intensifying between an ever-increasing number of players. Traditional manufacturers such as LVMH now have to deal with private labels, for example. New distribution channels are also emerging, creating new opportunities for the sector.
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