the handbag market
1.1 Market definition and presentation
A handbag is a fashion accessory to store everyday objects (wallet, keys...). It is a consumer product, intended mainly for women. However, some models are available for men, usually in the form of saddlebags. Many characteristics are taken into account when a consumer buys a bag. Its practicality, but also its aesthetics and the brand, remain particularly important.
The handbag market is highly diversified with different:
- Ranges or brands : luxury, high-end, low-end...
- Shapes or sizes : tote bag, clutch bag, small bag....
- Materials : leather, synthetic, fabric or recycled material
In France, the handbag industry (manufacturers and distributors) is in very good health. Sales are increasing but competition is intensifying between an ever-increasing number of players. Traditional manufacturers such as LVMH now have to deal with private labels, for example. New distribution channels are also emerging, creating new opportunities for the sector.
To keep reading, buy the full research
Analysts & Methods