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MARKET SUMMARY

1.1 Market definition and presentation

The handbag market is part of the wider embellishment and accessories market. A bag is a fashion accessory that allows you to store everyday objects (e.g. wallet, keys). It is a consumer product, intended primarily for women, however, some specific models are also available for men. Many features are taken into account when a consumer buys a bag. Its practicality, but also its aesthetics and brand remain particularly important.

The market for handbags is very diverse and can be segmented into several categories based on a variety of factors:

  • Ranges or brands: luxury, high-end, middle-end, low-end;
  • Shapes or sizes: clutch bag, small bag;
  • Materials: leather, synthetic, fabric or recycled material.

In France, the handbag industry (manufacturers and distributors) is in very good health. Sales are growing but competition is intensifying between an ever-increasing number of players. Traditional manufacturers such as LVMH now have to deal with private labels, for example. New distribution channels are also emerging, creating new opportunities for the sector.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti