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1.1 Market definition and presentation

The handbag market is part of the wider embellishment and accessories market. A bag is a fashion accessory that allows you to store everyday objects (e.g. wallet, keys). It is a consumer product, intended primarily for women, however, some specific models are also available for men. Many features are taken into account when a consumer buys a bag. Its practicality, but also its aesthetics and brand remain particularly important.

The market for handbags is very diverse and can be segmented into several categories based on a variety of factors:

  • Ranges or brands: luxury, high-end, middle-end, low-end;
  • Shapes or sizes: clutch bag, small bag;
  • Materials: leather, synthetic, fabric or recycled material.

In France, the handbag industry (manufacturers and distributors) is in very good health. Sales are growing but competition is intensifying between an ever-increasing number of players. Traditional manufacturers such as LVMH now have to deal with private labels, for example. New distribution channels are also emerging, creating new opportunities for the sector.

1.2 The global market

Handbag sales are expected to reach $**.* billion in **** and are expected to grow by an average of *.*% per year until **** according to a Market Watch . According to the association Travel Goods the American market alone would represent nearly **% of handbag sales, with a turnover in the sector of **.* billion dollars in ...

1.3 Handbag production in France

In ****, the handbag market is estimated at €*.** billion in France. The average annual growth over the last * years was *.*%, and is expected to rise to *.*% until **** . [***]

Source: ****
In France, handbags represent the bulk of the production of leather goods. In ****, according to data from the INSEE handbags accounted for **% of the ...

1.4 Importations / Exportations de sacs à main

La France reste fortement exportatrice de sacs à main dans le monde entier, avec un solde commercial positif, s'élevant à *,* milliards d'euros pour des exportations d'une valeur de *,* milliards d'euros. [***]

Source: ****
Les principaux pays acheteurs sont asiatiques et occidentaux, avec Hong Kong et les États-Unis qui représentent respectivement **,*% et **,*% des exportations ...


2.1 French demand for handbags is diverse

The women's spending on handbags is down in France particularly between **** and ****, as shown in the following graph. Fewer and fewer women own a handbag, especially if it is mid-range. Bags costing between ** and ** euros showed a **.*% drop in ownership between **** and ****. Overall, handbag ownership decreased by **.*% between **** and ****.

Source: ****
In ...

2.2 The shopping habits of the French are changing

IPSOS in a survey conducted in ****, profiles consumers who are changing and modifying their purchasing habits:
More and more of them would like to receive detailed information on the products they purchase (***). About half would also be willing to receive products suggested by a personal data analysis service in their homes. ...


3.1 Main actors

The main players in the handbag market in France are leather goods specialists (***) alone accounted for around **% of the total of the production sold. [***]

Source: ****

3.2 Distribution: hybrid practices that differ according to the size of the company

Handbag companies are usually also in charge of logistics. Most of them adopt a hybrid distribution strategy They generally use both own stores, an e-commerce channel and often points of sale in some multi-brand stores or in supermarkets. New distribution channels are developing, such as the habibliothek a site for renting ...

3.3 Production costs

Overall, the costs associated with the raw materials used to manufacture handbags are falling. In the case of the production of leather bags, the producing company must purchase tanned leather or any other fabric used in the composition of the bag. However the price of leather has decreased in recent years ...


4.1 Overview of prices and products

The handbag market is a highly segmented market. To effectively analyze the market, handbags must be separated into several product lines.
Luxury handbags These are handbags made with quality materials (***) and by advanced processes. We can find some luxury handbags between ***€ and several thousand euros . [***] High-end handbags This range of products ...

4.2 A diversified offer

The brand Rangoli Street offers bags made from recycled products, such as the bag Tamarind which is made from recycled tires.
With the rise of movements against animal abuse, many companies are trying to find alternatives to animal leather and are thus innovating by transforming their production processes. There are several ...

4.3 Adapting supply to demand: the limits

Handbag production is not immediately correlated to demand. Indeed, increasing production is a slow process that requires time and high investment According to the Echos many leather goods companies rely on the opening and expansion of design workshops handbags to meet demand (***).


5.1 Cadre réglementaire

Le décret cuir du *er mars **** encadre la production de sacs à main en cuir notamment. Cette loi oblige les fabricants français ou les fabricants de produits importés à adopter des règles d’étiquetage strictes. L’étiquetage du produit doit faire apparaitre le producteur, la dénomination des matières ...

5.2 La contrefaçon des sacs à main : un manque à gagner

La contrefaçon touche le secteur des sacs à main et notamment le haut de gamme. Il y a quelques années, LVMH avait porté plainte contre des contrefacteurs et réclamé plus de **M€ de dommages et intérêts. Selon LVMH, sur le site de vente eBay, sur plus de ...


6.1 Segmentation

  • Dior
  • LVMH
  • Hermès
  • Chloé
  • Zadig et Voltaire
  • Ba&sh
  • Claudie Pierlot
  • Michael Kors
  • Jérôme Dreyfuss
  • Swildens
  • Vanessa Bruno
  • Mellow Yellow
  • Samsoe Samsoe
  • Naitika

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chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane Essadiq

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Vincent Defrenet

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Eva-Garance Tison

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Michela Grimaldi

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Azelie Prigent

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Cantiane Gueguen

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Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

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Gabriel Salvitti

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