French market
The luggage market in France
Luggage is the container we use to transport the belongings we take with us on our travels. It can take many forms, from a wheeled suitcase to a backpack or shoulder bag. Luggage is more than just a bag; it has become an essential fashion accessory, reflecting the style and personality of its owner.

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Luggage is the container we use to transport the belongings we take with us on our travels. It can take many forms, from a wheeled suitcase to a backpack or shoulder bag. Luggage is more than just a bag; it has become an essential fashion accessory, reflecting the style and personality of its owner.
The luggage market is highly dynamic, accounting for 500 to 550 million euros in France each year before the health crisis, according to LSA. Like many other sectors, it was hit hard by the Covid-19 pandemic. Travel restrictions and containment measures led to a sharp drop in demand, with a significant drop in sales. However, in 2023, international tourism rebounded strongly, with figures exceeding those of 2019, reaching almost 100 million visitors to France that year. This upturn in tourism activity is benefiting the luggage market, which is on track to return to pre-crisis levels.
This market is highly segmented according to product use. Luggage for tourism, for example, is designed to be resistant and spacious, while business luggage is often elegant and functional, with specific compartments for laptops and other electronic devices. Furthermore, the very strict size constraints imposed by airlines force consumers to own several types of luggage. in October 2023, a European resolution to harmonize rules on cabin baggage dimensions and weights was passed, which could simplify consumer choice and influence manufacturers' production.
This market is an integral part of the wider leather goods and travel goods sector in France. It includes not only luggage manufacturers, but also the retailers and distributors who sell these products to the public.
As in many other sectors, ethical and environmental issues continue to shake up the luggage market, which is adapting and offering new, more environmentally-friendly products. The eco-responsible luggage market is experiencing significant growth, with increased demand for products made from recycled materials. Second-hand is also becoming a reflex for consumers, who are looking for more sustainable alternatives. Counterfeiting, meanwhile, continues to challenge French manufacturers, especially in the luxury sector, who are constantly innovating and, drawing inspiration from the fashion industry, regularly offer new ranges.
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