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MARKET SUMMARY

1.1 Presentation and definition of the luggage market

The luggage market includes all travel items and accessories. A number of criteria can be used to segment the market into several categories, among the most used:

- By size

- By price

- By type

The luggage market is a sub-segment of the leather goods and travel goods sectors. 

The global market is growing, largely driven by Asian markets. The world market, as in France, is concentrated around a few major players, specialists in luggage manufacturing or leaders in the luxury market. 

The French market is growing slightly and has a relatively dynamic foreign trade. With the arrival on the market of Asian products, at very competitive prices, major French luggage companies are now focusing on the high-end segment. Moreover, French consumers are also increasingly looking at the manufacturing conditions ("made in France") even if the price, for the low and mid-range segments, remains a major factor.

Exports represent a very important part of these companies' turnover, particularly for certain historical French luxury players who benefit from a very powerful brand image abroad, such as Louis Vuitton.

The luggage market is also based on the growing number of French travellers and solid distribution in specialised stores, even if the share of e-commerce is growing.

1.2 A growing global market driven by Asia

The graph below shows the geographical distribution of baggage sales worldwide In ****, the sale of baggage represented an amount of *.* billion in the European Union with an average annual growth rate expected to reach *.*% over the period **** - ****.  
The growth of the sector in the coming years should be driven in ...

1.3 The French market in slight growth

According to data collected by Euromonitor, the market for bags and luggage in France last year is estimated at *.* billion euros for a growth of *% in **** (***).

Source: ****
According to The Good Life In ****, Sébastien Valette (***)

Source: ****
The difference between the two turnover figures of Sébastien Valette and Euromonitor can ...

1.4 Asia as a major trading partner

Although France is renowned for its luxury products, it only slightly exports luggage (***) worldwide. The graph below shows that the coverage rate, calculated as the division of exports by imports, for these products is only ***.*%. This means that France imports almost as much baggage as it exports

Source: ****
The graph below ...

DEMAND ANALYSIS

2.1 Profiles of French and foreign customers

French customers
In ****, **% of French people aged ** and over went on a leisure holiday, * points more than the previous year. On the other hand, the number of long-term stays concerned **% of French people, compared to **% the previous year. Nevertheless, the distance travelled by French tourists remains low since **% of them stayed ...

2.2 Commodities and average prices are stagnant

French people are increasingly buying on the Internet **% of them say they shop on the Internet (***). Unpleasant surprises when opening the order would divert **%.
The however, marketing and buying luggage on the Internet is becoming easier and easier . The brands' sites are multiplying American Tourister , Samsonite and Lancel to name but ...

2.3 The popularity of "made in France"

Made in France - or Made in France - has gained ground with the French in recent years. The quality and price of a product have lost their importance when buying it, with **% and **% of French people respectively in ****, much less than in ****. On the other hand the country of manufacture ...

MARKET STRUCTURE

3.1 A relatively concentrated market

There are not many players on the market in France. We only count *** companies registered under NAF code **.**Z (***)
The offer is therefore and the market dominated by a few major players . We count on
of the luxury leather goods such as Lancel, which mainly offers luxury travel items and targets ...

3.2 Production often outsourced

The three fundamental aspects in the manufacture of luggage are:
lightness solidity the design
Major brands such as Samsonite or Delsey have about ten subcontractors in common in China, who manufacture suitcases for both brands as well as other brands
Some major brands delegate almost all manufacturing, such as Delsey, while ...

3.3 Distribution dominated by specialized channels

In the baggage manufacturing market in France, there are various distribution channels:
Specialist tours s: leather goods, baggage handlers, multi-brand baggage manufacturers Generalists : department stores, supermarket chains, etc Own or franchised stores Airport shops Online sale
As shown in the graph below, in the baggage and bags market in France in ...

ANALYSIS OF THE OFFER

4.1 Different product categories

In the luggage market, there is a wide variety of products, from suitcases, backpacks, shoulder bags, towels, etc.
The suitcases
There are many formats: cabin suitcases from ** to ** cm high, medium suitcases from ** to ** cm high and XL suitcases from ** cm high. There are flexible cases and rigid cases and some ...

4.2 Seasonal and rising prices

Prices, whose evolution is reflected in changes in the consumer price index (***), increased steadily between **** and June ****
However, a monthly analysis reveals differences that should be noted. Prices of travel items increase at the end of the year, the holiday season, before falling sharply in January. Each new holiday season is ...

4.3 Expansion of product ranges and innovations

We are witnessing a expansion of the range of luggage items in particular because baggage is considered fashionable by some travellers, who own several pieces of the same type of baggage in order to adapt them to their outfit or travel, for example (***). Some consumers change up to three pieces of ...

RULES AND REGULATIONS

5.1 Baggage and air transport and "made in France"

Air transport
The rules imposed by airlines are important for baggage manufacturers as they must comply with them. Otherwise, customers will turn away from brands Air France offers a practical guide summarizing the characteristics that baggage must meet, whether in the hold or in the cabin.
Cabin luggage
Cabin baggage, which ...

POSITIONING OF THE ACTORS

6.1 Segmentation

  • Samsonite
  • Kipling
  • Bentley
  • American Tourister
  • Herschel Supply Co.
  • Hedgren
  • Delsey
  • Lipault
  • Tekmi
  • Snowball
  • Jump
  • Lancaster
  • Longchamp
  • Lancel

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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti