Content of the study
Available languages
MARKET OVERVIEW
1.1 Definition and presentation
The market for baby clothing most often refers to clothes for children from 0 to 36 months or up to 85 centimetres in height . This market is generally considered to be a children's clothing market segment (0-16 years old) or accessories, in the same title as gloves or caps. It is therefore a sub-segment of the clothing market in general, without having the same market dynamics.
In a highly competitive market directly related to the French birth rate, many brands are competing in a market that is seeing a decline in volumes. In addition, many parallel offers, second-hand clothes, birth lists, or sales between individuals are developing in parallel.
1.2 Global and European market
According to Statista the world marketplace of baby clothes was ** billion in **** . In ****, it is dominated by the United States, where the sector generates *.* billion euros in revenues. *.* billion in revenues, followed by India (***) complete the top *.
The European baby clothing market is worth €*.** billion . By ****, it is expected to exceed ...
1.3 A French market in slight decline
A article of the Modeintextile website presents the conclusions of the French Fashion Institute's report. The latter notes a general phenomenon in France and in Europe of "deconsumerism", having already made lose **% of its overall value on the clothing market in ** years (***), well helped by the economic crisis. Thus, the study ...
1.4 A more protected baby clothing market
The children's clothing market seems better protected as noted by an article des Echos of January ****, with growth of *% over the first eleven months of **** compared with *.*% for clothing in general in France, despite strong competition and an almost saturated market
The children's clothing market thus represents **% of the clothing market ...
DEMAND ANALYSIS
2.1 A falling birth rate in France
The baby market is generally down in France and this negative dynamic is explained in particular by a falling birthrate and the rise of the consumption of second-hand goods (***)
The birth rate in France has been declining since **** and the number of women of childbearing age is also declining. Despite this ...
2.2 Low purchase frequency
The baby clothing market is characterized by low purchase frequency. According to a survey conducted by ProdegeMR in ****, nearly **% of French people bought baby clothes less than once a year .
Source: ****
2.3 But other encouraging parameters
However, the number of average baby clothes per inhabitant is much higher in France (***) than the European average of *.** in ****, according to the French Ministry of the Economy, Finance and Industry Statista .
In addition, there is a ever-later birthrate for women. The modeintextile website therefore sees it as a greater purchasing ...
MARKET STRUCTURE
3.1 Mainly imported products
It is very complicated to obtain information on textile production for the baby clothing sub-segment In any case, the French textile industry is in any case a major importer . The import/export ratio in value terms is *.** in ****.
Key figures for the textile industry in France in ****
Source: ****
3.2 Distribution marked by the growth of e-commerce
Euromonitor International provides data on market shares of the main children's clothing chains (***) Okaïdi and Kiabi are well ahead of the brands with **.*% and **% of the value market share respectively in ****.
Source: ****
In addition, it should be noted that the growth of the online sale has allowed new players to ...
3.3 Exports ready to explode?
The abolition of the one-child policy in **** makes the China a future dominant market in the children's clothing industry. But already, an article of the Chinessima website estimates the market for young children's clothing at US$** billion in ****. According to the same article, the CEO of the American children's clothing firm ...
ANALYSIS OF THE OFFER
4.1 Prices that stagnate on average
Price remains a decisive factor in the clothing purchase decision, especially in the young children's segment as reported by an article des Echos, quoting the Director of the MFI Economic Observatory. Thus, Statista publishes a graph showing the evolution of the prices of purchase per unit of baby clothing (***) in France. ...
4.2 Examples of some products
The most popular products for infants are as follows, according to aufeminin.com :
Bodies
Pyjamas
Pants
Hauts
Outerwear
Baby shoes
Bibs
Breakdown of sales by product
Source: ****
According to an article of the Babystock.fr website, cotton is the most important subject the most used in the world for baby clothes ...
4.3 The world of luxury for babies
An article du Nouvel Obs reports, in July ****, of a new growth driver for the luxury sector: children . The years **** mark a boom for the children's luxury clothing market. Social networks also have their role to play. The children of stars play the role of influencers and dictate fashion in the ...
4.4 The booming second-hand market
In October ****, as reported an article des Échos, Cyrillus, a children's fashion retailer has launched a website for clothing retail brand privately ...called "Second Story by Cyrillus." The brand also launched in November **** a Capsule collection of clothing made from recycled fibres. This example speaks for itself as to the reuse ...
REGULATION
5. Legislation to ensure the safety of children
Children's clothing is subject to regulations allowing to keep children safe . They relate to the components of children's clothing such as cords and laces, buttons, fasteners etc. An article of the site Avisé-info.fr lists these standards in force:
NF EN *****: Safety of clothing - cords and drawstrings - specifications ...
POSITIONING OF THE PLAYERS
Segmentation
The leading groups in the baby clothing market:
Orchestra
Sergeant Major (***)
Aubert
IdKids
Around baby
The specialist brands in baby clothing:
The company of the little ones
Small Boat
Bonpoint
Toast and chocolate
Babydior
Specialized E-commerce signs:
Kidsdressing
Melijoe
Patatam
- Orchestra Prémaman
- Sergent Major
- Aubert
- IdKids
- Autour de Bébé
- La compagnie des petits
- Petit Bateau
- Bonpoint
- Tartine & Chocolat
- Baby Dior
- Kidsdressing
- Melijoe
- Patatam
To keep reading, buy the full research
What is in this market study?
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What are the latest trends in this market?
- What is the positioning of companies in the value chain?
- How do companies in the market differ from each other?
- Access company mapping and profiles.
- Data from several dozen databases
This market study is available online and in pdf format (38 p.)- Download an example
- Consult our offers Consulting, Subscription, Press & Education.
Availability now
Buy a pack and get an immediate discount
Pack 5 études (-15%) - France
378€
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Consultez les conditions du pack et de remboursement des crédits non consommés.
Inclus dans ce pack: This study (The baby clothing market - France) + 4 other studies of your choice
Method
|
Data
|
|
Analysts
|
1 sector analyzed in 40 pages |
Method
|
|
Control
|
|
|
Analysts
|
Data
|
|
Control
|
Method
|
Analysts
chargé d'études économiques, Xerfi
Hugo Schott
Associate Consultant
Mathieu Luinaud
PhD Industrial transformations
Robin Charbonnier
Analyst
Pierre Doussau
President Ross Alumni Club France
Arnaud Walter
Analyste de marché chez Businesscoot
Amaury de Balincourt
Consultant
Pierrick Cudonnec
Project Finance Analyst, Consulting
Maelle Vitry
Etudiante en Double-Diplôme Ingénieur-Manager Centrale
Héloise Fruchard
EDHEC
Imane Essadiq
Auditeur
Vincent Defrenet
Eva-Garance Tison
Market Research Analyst
Michela Grimaldi
Market Research Analyst @Businesscoot
Azelie Prigent
Market Research Analyst @Businesscoot
Cantiane Gueguen
Consultant
Jules Decour
Alexia Vacheron
Emil Ohlsson
Anna Oeser
Gabriel Salvitti
