the Baby clothing market


1.1 Definition

The baby clothing market most often refers to clothing for children from 0 to 36 months or up to 85 centimetres. This market is generally considered to be a segment of the children's clothing (0-16 years old) or accessories market. It is therefore a sub-segment of the clothing market in general, but undoubtedly with different market dynamics.

In a highly competitive market directly related to birth rates in France, many brands are competing in an industry that is seeing its volumes decline. In addition, many parallel offers, such as second-hand clothes or sales between private individuals are developing in parallel.

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