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MARKET OVERVIEW

1.1 Definition and presentation

The market for baby clothing most often refers to clothes for children from 0 to 36 months or up to 85 centimetres in height . This market is generally considered to be a children's clothing market segment (0-16 years old) or accessories, in the same title as gloves or caps. It is therefore a sub-segment of the clothing market in general, without having the same market dynamics.

In a highly competitive market directly related to the French birth rate, many brands are competing in a market that is seeing a decline in volumes. In addition, many parallel offers, second-hand clothes, birth lists, or sales between individuals are developing in parallel.

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