The baby clothing market - France

Research summary

Market summary
1.1 Definition

1.2 World and European market

1.3 A slightly declining French market

1.4 A more protected baby clothing market
Demand analysis
2.1 A falling birth rate in France

2.2 A low frequency of purchase

2.3 But other encouraging parameters
Market structure
3.1 Products mainly imported

3.2 Distribution marked by the rise of e-commerce

3.3 Exports ready to explode?
Analysis of the offer
4.1 Prices that stagnate on average

4.2 Examples of some products

4.3 The world of luxury for babies

4.4 The booming second-hand market
Rules and regulations
5. Legislation to ensure the safety of children
Positioning of the actors
Segmentation
Analysts
Process
Opinions
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the Baby clothing market
France

Update 10/12/2019

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MARKET SUMMARY

1.1 Definition

The baby clothing market most often refers to clothing for children from 0 to 36 months or up to 85 centimetres. This market is generally considered to be a segment of the children's clothing (0-16 years old) or accessories market. It is therefore a sub-segment of the clothing market in general, but undoubtedly with different market dynamics.

In a highly competitive market directly related to birth rates in France, many brands are competing in an industry that is seeing its volumes decline. In addition, many parallel offers, such as second-hand clothes or sales between private individuals are developing in parallel.

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