1.1 Market definition and presentation
The children's hygiene market can be defined as all products for the hygiene of children from 3 to 12 years old. While parents are entirely responsible for the hygiene of newborns and babies, it is important that children gradually take responsibility for themselves in order to become more autonomous through the acquisition of hygiene reflexes, especially since the cleanliness of the child is the most effective bulwark against microbial infections or the spread of viruses
Children's hygiene focuses mainly on bathing/showering, brushing their teeth and moisturizing their skin . Note that the application of sunscreen is included in the "care" section for children during periods of sun exposure
If the phenomenon of an ageing population has now been established in France for several years, it is largely due to a steadily declining birth rate, reducing the number of children and therefore the number of end consumers in the child care and hygiene market.
However, the numerous controversies, most of them related to the composition of these products, have resulted in the appearance of new product ranges for children with more sensitive skin (at least until the age of 6). Natural products as well as organic products have become flagship products on the market, maintaining a certain dynamic due to their value. This is particularly true for the shampoo and soap segment, as the market has gradually shifted towards organic shampoos and soaps in recent years.
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1 sector analyzed
in 40 pages
The men's razor market - France
Publicado en 10/01/2022 by Client anonyme - Ce client a souhaité rester anonyme
Interesting study to understand a market in regular decline. Change in human behavior well measured and analyzed. A rare example of a leader who after a strategy of regular price increase is forced to change his strategy and lower his prices. Very innovative analysis of the traffic of the main manufacturers' websites
Hello Grégoire, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.
The essential oils market - France
Publicado en 09/01/2022 by Lorraine Ferry
Very complete study which shows in particular that the development of the consumption of essential oils accompanies the wave of the soft medicine and the do it yourself which seduces the consumers in more and more fields
Hello Lorraine, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.
The make-up market - France
Publicado en 05/01/2022 by Client anonyme - Ce client a souhaité rester anonyme
Very complete study on production, distribution and consumption. It underlines the importance of e-commerce and organic products in this sector.
Hello Gregoire, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.