Content of the study:MARKET OVERVIEW
1.1 Definition and presentation
The child hygiene market can be defined as all products intended for the hygiene of children aged 3 to 12 years. While parents are entirely responsible for the hygiene of infants and toddlers, it is important that children gradually take responsibility for their own hygiene, especially since child hygiene is the most effective way to prevent microbial infections and the spread of viruses.
Children's hygiene mainly focuses on the bath/shower segment, oral hygiene and skin moisturization. It should be noted that sunscreen application is included in the "care" segment for children during periods of sun exposure.
The hygiene market is mainly driven by the ever-increasing awareness of personal hygiene maintenance. Government organizations and companies regularly launch various awareness campaigns on the importance of personal hygiene, which is expected to fuel market growth, as well as aggressive promotions by manufacturers.
Although it accounts for only 3.1% of the Italian cosmetics market, the children's hygiene market has been estimated to be worth several million euros in 2020. Children's hygiene products are mainly sold in supermarkets, while the pharmaceutical channel still accounts for a significant share.
DEMAND ANALYSIS
MARKET STRUCTURE
SUPPLY ANALYSIS
REGULATIONS
POSITIONING OF ACTORS
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Reviews (3)
The men's razor market - France
Publicado en 10/01/2022 by Client anonyme - Ce client a souhaité rester anonyme
Interesting study to understand a market in regular decline. Change in human behavior well measured and analyzed. A rare example of a leader who after a strategy of regular price increase is forced to change his strategy and lower his prices. Very innovative analysis of the traffic of the main manufacturers' websites
Businesscoot Response:
Hello Grégoire, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.
The essential oils market - France
Publicado en 09/01/2022 by Lorraine Ferry
Very complete study which shows in particular that the development of the consumption of essential oils accompanies the wave of the soft medicine and the do it yourself which seduces the consumers in more and more fields
Businesscoot Response:
Hello Lorraine, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.
The make-up market - France
Publicado en 05/01/2022 by Client anonyme - Ce client a souhaité rester anonyme
Very complete study on production, distribution and consumption. It underlines the importance of e-commerce and organic products in this sector.
Businesscoot Response:
Hello Gregoire, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.
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