Content of the study

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MARKET OVERVIEW

1.1 Definition and scope of study

The children's hygiene market can be defined as all products intended for the hygiene of children from 3 to 12 years old. If parents are entirely responsible for the hygiene of newborns and babies, it is important that children progressively take responsibility to gain autonomy through the acquisition of hygiene reflexes, especially since the cleanliness of the child is the most effective bulwark against microbial infections or the propagation of viruses. 

Children's hygiene is mainly focused on the bath/shower segment, brushing teeth, and moisturizing the skin. It should be noted that the application of sun protection is included in the "care" segment for children during periods of sun exposure.

The hygiene market is driven by the ever-increasing sensitivity of maintaining personal hygiene.  Government organizations as well as companies regularly launch various awareness campaigns on the importance of personal hygiene, which is expected to fuel the market growth, as well as aggressive promotions by manufacturers.

Although representing only 3.2% of the Italian cosmetics market, the children's hygiene market was estimated to be worth several million euros by 2020. Children's hygiene products are mainly sold in supermarkets, while the pharmacy channel still represents a significant share.  

While the Covid 19 pandemic has increased the importance Italians place on hygiene, government actions should also fuel market growth. For example, the Italian government has decided to allocate a budget of more than one hundred million euros to properly sanitize schools by 2020.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.