1.1 Definition and presentation
A cosmetic includes any substance used to clean, moisturize or alter a person's skin, hair, nails or teeth.
Cosmetics can be divided into two macro-categories:
- Beauty products: e.g. makeup, perfume, skin cream.
- Care products: e.g. shampoo, soap, deodorant.
Dermo treatment is an area of cosmetics that refers to all skin care products - in Greek dermis - that have a more complex formulation and combine cosmetics - in the strict sense of personal care - with active pharmaceutical ingredients. The dermo cosmetics can be subdivided in turn according to product categories, among the best-selling:
- Face care
- Body Care
- Skin Care
The market is positioned at the juncture between beauty and health, two variables that in the past were separate but that today are increasingly seen as one and that are progressively affecting a greater number of consumers, which is why we arrive at positive projections on the growth of the sector. In Italy, the shift from protection to prevention has taken hold in recent years and will influence the cosmetics market as a whole. It would seem, however, that demand and interest are growing faster than supply and than the attractiveness of the distribution channels.
ANALYSIS OF THE OFFER
RULES AND REGULATIONS
POSITIONING OF THE ACTORS
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The men's razor market - France
Publicado en 10/01/2022 by Client anonyme - Ce client a souhaité rester anonyme
Interesting study to understand a market in regular decline. Change in human behavior well measured and analyzed. A rare example of a leader who after a strategy of regular price increase is forced to change his strategy and lower his prices. Very innovative analysis of the traffic of the main manufacturers' websites
Hello Grégoire, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.
The essential oils market - France
Publicado en 09/01/2022 by Lorraine Ferry
Very complete study which shows in particular that the development of the consumption of essential oils accompanies the wave of the soft medicine and the do it yourself which seduces the consumers in more and more fields
Hello Lorraine, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.
The make-up market - France
Publicado en 05/01/2022 by Client anonyme - Ce client a souhaité rester anonyme
Very complete study on production, distribution and consumption. It underlines the importance of e-commerce and organic products in this sector.
Hello Gregoire, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.