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  • Number of pages : 30 pages
  • Format : Digital and PDF versions
  • Last update : 06/12/2021
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Summary and extracts

1 Market overview

1.1 Definition and scope of study

Hair care products include all products that soothe, wash and care for the scalp. They include shampoos, conditioners, masks and oils, gels, lacquers, mousses or colorations. It is more globally part of the hair care market, which includes the category of hair accessories.

The hair care market is very competitive, and there is a constant effort in R&D to develop niche products or to reduce the environmental impact of the products created. Although the global industry is dominated by the United States, China is the second largest and its growth could lead the Asian region to become one of the major hair care markets. The rise of e-commerce, as well as a growing middle class, will fuel growth in this region in the coming years.

In Italy, the ultra-competitive sector has seen its market evolve over the past 10 years, whether in terms of value, volume or supply with the emergence of many new products. While the price war has decreased the average price of products by 8.5% between 2008 and 2017, the number of products sold is constantly increasing. At the same time, there is a growing demand for premium products. Large groups such as L'Oreal, Procter & Gamble and Unilever have the largest market share.

The Coronavirus crisis has strongly impacted the hair care market in Italy. First of all, the closure of hairdressing salons and retail stores has caused a drop in sales of various products, but on the other hand has largely contributed to the growth of e-commerce. The social isolation caused by the health crisis has also strongly changed consumer habits. While the pandemic has increased the amount of time people spend on personal care, new needs have emerged, such as the trend towards organic products which represent a growing share of the market. Finally, in order to contrast with the current hyper-specialization of products, hybrid products could emerge to reconcile care and style.

List of charts

  • Évolution du chiffre d'affaires des produits de soins capillaires
  • Évolution des ventes de produits de soins capillaires
  • Size of the global hair care market
  • Total des fabricants de produits de soins capillaires
  • Employés dans le secteur des produits de soins capillaires
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Latest news

Beauty bets to end the year with a bang - 23/12/2022
  • Perfume is the most expensive gift you can give
  • Lipstick is a must at Christmas
  • The festive season accounts for 20-25% of fragrance and cosmetics sales in France
  • "Perfume extracts" up 60%
  • The market for high-end beauty products is expected to reach €69 billion by 2022
L'Oréal acquires Aesop and its trendy products - 04/04/2023
  • Acquisition of Aesop by L'Oréal - Purchase price: 2.5 billion dollarsne
  • - Aesop founded: 1987 in Melbourne
  • - Aesop sales in 2021: 537 million euros
  • - around 400 points of sale (including 275 boutiques) in America, Europe, Australia, New Zealand and Asia; nascent presence in China
  • - L'Oréal Luxury Goods division sales in 2021: 14.6 billion euros out of a total of 38 billion euros
  • The Aesop brand is available in high-end boutiques, beauty spaces and luxury hotels, and is identifiable thanks to its "sustainable vegan formulas, natural ingredients and personalized customer service".
Aesop - 05/04/2023
  • L'Oréal acquires Aesop for over 2 billion euros
  • Aesop was founded in Melbourne in 1987 by Dennis Paphitis and belongs to the vegan and natural products category, with minimalist packaging and natural ingredients
  • Aiesop has been 100% owned by Brazilian group Natura & Co since 2016
  • Aesop has 400 points of sale worldwide
  • L'Oréal targets Aesop sales in excess of 1 billion euros Aesop achieved sales of 537 million euros in 2021

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

L'Oréal Groupe
Unilever Italia
Colgate Palmolive
KIKO Milano
Sodalis Group

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