Content of the study:
The hair care market - Italy

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MARKET OVERVIEW

1.1 Definition and scope of study

Hair care products include all products that soothe, wash and care for the scalp. They include shampoos, conditioners, masks and oils, gels, lacquers, mousses or colorations. It is more globally part of the hair care market, which includes the category of hair accessories.

The hair care market is very competitive, and there is a constant effort in R&D to develop niche products or to reduce the environmental impact of the products created. Although the global industry is dominated by the United States, China is the second largest and its growth could lead the Asian region to become one of the major hair care markets. The rise of e-commerce, as well as a growing middle class, will fuel growth in this region in the coming years.

In Italy, the ultra-competitive sector has seen its market evolve over the past 10 years, whether in terms of value, volume or supply with the emergence of many new products. While the price war has decreased the average price of products by 8.5% between 2008 and 2017, the number of products sold is constantly increasing. At the same time, there is a growing demand for premium products. Large groups such as L'Oreal, Procter & Gamble and Unilever have the largest market share.

The Coronavirus crisis has strongly impacted the hair care market in Italy. First of all, the closure of hairdressing salons and retail stores has caused a drop in sales of various products, but on the other hand has largely contributed to the growth of e-commerce. The social isolation caused by the health crisis has also strongly changed consumer habits. While the pandemic has increased the amount of time people spend on personal care, new needs have emerged, such as the trend towards organic products which represent a growing share of the market. Finally, in order to contrast with the current hyper-specialization of products, hybrid products could emerge to reconcile care and style.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Reviews (4)

Reviews (4)

The make-up market - France

Publicado en 31/07/2022 by Denise GOMBER - ACCEDPLUS

Interesting study with many figures I only regret that there is no section on employment related to the sector of activity developed.

The men's razor market - France

Publicado en 10/01/2022 by Client anonyme - Ce client a souhaité rester anonyme

Interesting study to understand a market in regular decline. Change in human behavior well measured and analyzed. A rare example of a leader who after a strategy of regular price increase is forced to change his strategy and lower his prices. Very innovative analysis of the traffic of the main manufacturers' websites


Businesscoot Response:

Hello Grégoire, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.

The essential oils market - France

Publicado en 09/01/2022 by Lorraine Ferry

Very complete study which shows in particular that the development of the consumption of essential oils accompanies the wave of the soft medicine and the do it yourself which seduces the consumers in more and more fields


Businesscoot Response:

Hello Lorraine, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.

The make-up market - France

Publicado en 05/01/2022 by Client anonyme - Ce client a souhaité rester anonyme

Very complete study on production, distribution and consumption. It underlines the importance of e-commerce and organic products in this sector.


Businesscoot Response:

Hello Gregoire, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

Customer cases and references

Customer cases and references
La pépite Interview
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BFM Business

La pépite Interview

Paul-Alexis Kebabtchieff
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Boston Consulting Group

Paul-Alexis Kebabtchieff

Marie Guibart
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Kea Partners

Marie Guibart

Elaine, Durand
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Crédit Agricole, Information & Veille

Elaine, Durand

Philippe Dilasser
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Initiative & Finance

Philippe Dilasser

Anne Baudry
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Metro

Anne Baudry

Amaury Wernert
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Kroll (Duff & Phelps)

Amaury Wernert

Smart Leaders Interview
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B-Smart

Smart Leaders Interview