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MARKET OVERVIEW

1.1 Presentation and definition of the hair care market

Hair care covers all products aimed at soothing, washing and caring for the scalp Examples include: shampoos, conditioners, masks and oils, gels, lacquers, foams, stains It is more generally part of the capillary market, which includes the category of hair accessories The hair care market is dominated by major multinationals which leaves little room for new entrants. Also, despite the general downward trend, certain segments of the market stand out. Indeed, changes in men's consumption habits and a stronger demand for organic and natural products are pushing manufacturers to diversify their offer For the hair care giants, the challenge remains to adapt to the changing tastes of consumers who demand more natural products.

1.2 Key figures for a booming global market

Source: ****
According to Trefis The global hair care market was worth $**.* billion in **** The market is growing steadily from $** billion to $***.* billion over the period ****-****, representing a **% growth over ** years, which corresponds to an average of *.* billion dollars per year average annual growth rate of about *.*%.
According to Mordor Intelligence ...

1.3 Key figures for a declining French market

The personal care and beauty products market is struggling to find growth

Source: ****
The French market for beauty and personal care products has been stagnating since ****. After a period of growth between **** and ****, where the market grew by *.*% in * years, the market lost *.*% of its value over the period ****-**** before ...

1.4 Foreign trade

Source: ****
Between **** and ****, exports of hair care products stagnated from $***.* million to $*** million and imports grew at a steady pace. However, in ****, exports increased by **% in one year. This increase is consistent with the broader figures for cosmetics, whose exports also grew strongly in ****
More generally, thanks to the very good ...

DEMAND ANALYSIS

2.1 Diverging drinking patterns by gender

Products for women

Source: ****
This statistic provided by Kantar shows the use of shampoo for women in France in ****, by product type. It is estimated that :
*.* million the number of people who used shampoo for coloured hair *.* million of people have used normal hair shampoo.
Note the wide variety of shampoos ...

2.2 The hair products demanded by men are gradually evolving

Source: ****
This statistic represents the number of men using hair products excluding shampoos and conditioners in France between **** and ****, by product type, in thousands. Anti-dandruff products lost **% of their customer base between **** and ****, while the number of consumers of products for damaged and strengthening hair increased by **%

2.3 Organic products are becoming increasingly popular

A strong craze

Source: ****
According to a survey conducted by Ifop among a sample of *,*** French women, nearly of * French women out of ** (***).

Source: ****
Also, when it comes to hair products, **% of the women surveyed said they had already used these organic products .
This growing popularity has allowed companies such as ...

MARKET STRUCTURE

3.1 A market dominated by large groups

The market is largely dominated by large multinational groups such as L'Oréal, Garnier or Head
The graph below shows the market shares of the main shampoo and hair care brands in **** in France and their evolution compared to ****
It can be seen that the market shares of the brands mentioned ...

3.2 Traditional supermarkets are still the preferred distribution channel for the French

Distribution is still clearly dominated by hypermarkets

Source: ****
This bar chart shows the distribution of purchases of hair and body care products in France in ****
More than **% of the respondents had made their last purchase of this type of product in large and medium-sized stores, i.e. hypermarkets and supermarkets
In ...

3.3 Workforce and companies

It is not possible to find exact figures for the number of companies and employees in the hair care products industry. However, we have them for the "Manufacture of perfumes and toiletries" sector, which includes the manufacture of
perfumes and eaux de toilette beauty or make-up products sunscreen and tanning preparations ...

ANALYSIS OF THE OFFER

4.1 Offers and prices

 Shampoos

Source: ****
Conditioners
Source: ****
Masks and oils

Source: ****
Gels, lacquers, foams

Source: ****
Colourings

Source: ****
Each range of products (***) is most often adapted to different hair types normal, greasy, coloured, damaged, curly, etc.
If one compares the turnover of the hair care and hair accessories market in **** (***), one can roughly estimate the ...

4.2 Pricing issues in the hair care market

Price seems to be the main obstacle to buying organic or natural hair shampoos

Source: ****
Among the obstacles that may affect the purchase of such products, one criterion stands out clearly: price, chosen by **% of respondents.
Among other reasons cited, we see that the signal associated with the nature of the ...

REGULATION

5.1 A regulation that governs the product from its manufacture to its distribution

Pre-market regulation
This is detailed in particular by :
The National Drug Safety Agency (***) and health products; Regulation (***) No ****/**** of the European Parliament of the Council of ** November **** on cosmetic products as from ** July **** ; The Public Health Code (***).
Before marketing a cosmetic product, it must be possible to meet specific requirements . Even ...

5.2 NAF nomenclature

The manufacture of hair care products is referenced by INSEE under the code **.**Z entitled "Manufacture of perfumes and toiletries"
It includes all of the following articles
manufacture of perfumes and toiletries : perfumes and eaux de toilette beauty or make-up products sunscreen and tanning preparations manicure and pedicure preparations shampoos, hair ...

5.3 International Nomenclature

The Harmonized System is an international nomenclature for the classification of products. It allows participating countries to classify goods traded on a common basis for customs purposes. At the international level he Harmonized System (***) for the classification of goods is a six-digit code system. [***]
The Harmonized System was introduced in **** and ...

POSITIONING OF THE PLAYERS

6.1 Segmentation

  • Unilever
  • Procter and Gamble
  • L’Oréal
  • Henkel
  • Johnson & Johnson
  • Vichy
  • Bioderma
  • La Roche-Posay
  • Caudalie
  • Eau thermale Avène (Pierre Fabre)
  • Léa nature
  • Weleda
  • Nuoo

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in 40 pages
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti