French market
The hair care market in France
Hair care covers all products designed to soothe, cleanse and care for the scalp and hair.
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Hair care covers all products designed to soothe, cleanse and care for the scalp and hair.
Examples include shampoos, conditioners, masks and oils, gels, lacquers, mousse and colorants. More broadly, it is part of the hair care market , which includes hair accessories (styling, blow-drying, dyes, etc.).
The hair care market is dominated by leading multinationals, leaving little room for new entrants. So, despite the general trend towards stagnation, certain market segments are standing out. Indeed, changing consumer habits among men and an ever-increasing demand for organic and natural products are driving manufacturers to diversify their offering. In addition, 2022 will see the rise of solid hair care products, which are gradually finding their way onto the shelves.
For the hair care giants, the challenge remains to adapt to the changing tastes and habits of consumers, who are increasingly looking for natural, effective products for specific needs.
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Guilhem Cournut
Food, retail and consumer goods
Denis Monnoyeur
Industry, energy and construction
Marie-Annick Cournède
Health, beauty and personal services
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