Content of the study:
The hair care market - France

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MARKET OVERVIEW

1.1 Introducing and defining the hair care market

Hair care covers all products designed to soothe, cleanse and care for the scalp and hair.

Examples include shampoos, conditioners, masks and oils, gels, lacquers, mousse and colorants. More broadly, it is part of the hair care market , which includes hair accessories (styling, blow-drying, dyes, etc.).

The hair care market is dominated by leading multinationals, leaving little room for new entrants. So, despite the general trend towards stagnation, certain market segments are standing out. Indeed, changing consumer habits among men and an ever-increasing demand for organic and natural products are driving manufacturers to diversify their offering. In addition, 2022 will see the rise of solid hair care products, which are gradually finding their way onto the shelves.

For the hair care giants, the challenge remains to adapt to the changing tastes and habits of consumers, who are increasingly looking for natural, effective products for specific needs.

1.2 Key figures for a booming global market

Size of the global hair care market World, ****-****, $ billions Trefis

According to Grand View Research, the global hair care market was estimated to be worth $**.* billion in ****. The market has been growing steadily for several years and is expected to continue doing so, with an annual growth rate of *.*% to ...

1.3 Key figures for a shrinking French market

The personal care and beauty products market is struggling to reinvent itself, and has been stagnating for some years. After a period of growth between **** and ****, when the market grew by +*.*% in * years, it lost -*.*% of its value over the period ****-**** before experiencing slight growth in ****. [***] Since then, the ...

1.4 Foreign trade

Foreign trade in hair care products France, ****-****, millions of dollars Source: ****

Between **** and ****, exports of hair care products were rather stagnant, rising from $***.* million to $*** million, while imports increased at a steady pace.

In ****, however, exports began a period of increase, with +**% in just one year, in line with the ...

DEMAND ANALYSIS

2.1 French consumer habits

Over the last few years, cosmetics consumption habits have been evolving, changing the dynamics of the market. Indeed, the importance of make-up is declining in favor of a more sober beauty routine. The trend today is to go natural, or at least to look natural. By ****, hair care will account for ...

2.2 Increasing demand for hair care products

Hair care products are among the most popular in the hygiene and beauty sector. In ****, Elsève's Hyaluron Repulp range topped the list of best launches. The brand achieved sales of *.* million euros in hyper and supermarkets in ****. Despite the arrival of make-up products in the rankings, hair care products continue ...

2.3 Natural and organic products are becoming increasingly popular

More and more consumers are turning to natural and organic products to care for their hair. In ****, there will be *.* million more buyers of organic beauty care products than in ****, and more and more French people are interested in this segment.

Growing demand for natural products France, ****, in Source: LSA-conso *survey ...

MARKET STRUCTURE

3.1 A market dominated by major groups

The market is largely dominated by large multinational groups such as L'Oréal, Garnier and Head & Shoulders.

The infographic below shows the market shares of the main shampoo and hair care brands in France in ****, as well as their evolution compared to ****.

It can be seen that the market shares of ...

3.2 Traditional supermarkets are still France's preferred distribution channel

Distribution is still clearly dominated by hypermarkets

Where to buy hair and body care products France, ****, % of total Source: ****

This chart shows the major distribution channels for hair care product purchases in France in ****.

More thanone French surveyedout of two make their purchases in large and medium-sized retailers, i.e. hypermarkets ...

3.3 Employees and companies

The hair care segment is included in NAF code **.**Z: Manufacture of perfumes and toiletries, which includes the manufacture of :

perfumes and toilet waters ; beauty and make-up products ; sun protection and tanning preparations; manicure and pedicure preparations; shampoos, hairsprays, preparations for waving or straightening hair; toothpastes and oral hygiene products, including ...

OFFER ANALYSIS

4.1 Offers and prices

The hair care market is characterized by the diversity of the brands present and the variety of products on offer. There are several product categories and sub-categories, as follows (***):

Shampoos: different functions (***). Conditioners: different functions (***), different fragrances. Gels: different operating times, different textures (***). Mousses: adapted to various hair types (***). Masks: different ...

4.2 Price-related issues in the hair care market

Price seems to be the main barrier to buying organic or natural hair shampoos

Determining barriers to the use of organic or natural cosmetics among French women France, ****, % Source: ****

Among the brakes that can affect the purchase of such products, one criterion clearly stands out: price, chosen by **% of respondents.

Among ...

4.3 Supply trends: solid and natural products

The main trend in the hair care market is towards natural products that respect the health of consumers and the environment. Many brands now offer shampoos, treatments and lotions based on natural products. Furthermore, to reduce their environmental impact, many companies are trying to reduce their plastic packaging, which is responsible ...

REGULATIONS

5.1 Regulations governing products from manufacture to distribution

Pre-marketing regulations

These are detailed by :

The French National Agency for the Safety of Medicines and Health Products(***); Regulation (***) n°****/**** of the European Parliament and Council of November **, **** on cosmetic products since July **, ****; The French Public Health Code (***).

Before a cosmetic product can be marketed, it must be able to meet ...

5.2 International nomenclature

The Harmonized System is an international nomenclature for product classification. It enables participating countries to classify traded goods on a common basis for customs purposes. At international level,the Harmonized System (***) for the classification of goods is a six-digit code system. [***]

The Harmonized System was introduced in **** and has been adopted ...

POSITIONING THE PLAYERS

6.1 Segmentation

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Reviews (4)

Reviews (4)

The make-up market - France

Publicado en 31/07/2022 by Denise GOMBER - ACCEDPLUS

Interesting study with many figures I only regret that there is no section on employment related to the sector of activity developed.

The men's razor market - France

Publicado en 10/01/2022 by Client anonyme - Ce client a souhaité rester anonyme

Interesting study to understand a market in regular decline. Change in human behavior well measured and analyzed. A rare example of a leader who after a strategy of regular price increase is forced to change his strategy and lower his prices. Very innovative analysis of the traffic of the main manufacturers' websites


Businesscoot Response:

Hello Grégoire, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.

The essential oils market - France

Publicado en 09/01/2022 by Lorraine Ferry

Very complete study which shows in particular that the development of the consumption of essential oils accompanies the wave of the soft medicine and the do it yourself which seduces the consumers in more and more fields


Businesscoot Response:

Hello Lorraine, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.

The make-up market - France

Publicado en 05/01/2022 by Client anonyme - Ce client a souhaité rester anonyme

Very complete study on production, distribution and consumption. It underlines the importance of e-commerce and organic products in this sector.


Businesscoot Response:

Hello Gregoire, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

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