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MARKET OVERVIEW
1.1 Presentation and definition of the hair care market
Hair care covers all products aimed at soothing, washing and caring for the scalp Examples include: shampoos, conditioners, masks and oils, gels, lacquers, foams, stains It is more generally part of the capillary market, which includes the category of hair accessories The hair care market is dominated by major multinationals which leaves little room for new entrants. Also, despite the general downward trend, certain segments of the market stand out. Indeed, changes in men's consumption habits and a stronger demand for organic and natural products are pushing manufacturers to diversify their offer For the hair care giants, the challenge remains to adapt to the changing tastes of consumers who demand more natural products.
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE PLAYERS
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1 sector analyzed in 40 pages |
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Analysts
chargé d'études économiques, Xerfi
Hugo Schott
Associate Consultant
Mathieu Luinaud
PhD Industrial transformations
Robin C.
Analyst
Pierre D.
Ross Alumni Club France
Arnaud W.
Analyste de marché chez Businesscoot
Amaury de Balincourt
Consultant
Pierrick C.
Project Finance Analyst, Consulting
Maelle V.
Etudiante en Double-Diplôme Ingénieur-Manager Centrale
Héloise Fruchard
EDHEC
Imane E.
Auditeur
Vincent D.
Eva-Garance T.
Market Research Analyst
Michela G.
Market Research Analyst @Businesscoot
Azelie P.
Market Research Analyst @Businesscoot
Cantiane G.
Consultant
Jules D.
Alexia V.
Emil Ohlsson
Anna O.
Gabriel S.