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MARKET OVERVIEW

1.1 Presentation and definition of the hair care market

Hair care products include all products designed to soothe, wash and care for the scalp and hair.

It includes for example: shampoos, conditioners, masks and oils, gels, lacquers, mousses, colorings. It is more globally part of the hair care market, which includes the category of hair-related accessories (styling, drying, dyes, etc.).

The hair care market is dominated byleading multinationals, which leaves little room for new entrants. Therefore, despite thegeneral downward trend, some market segments are standing out. In fact, changes in men's consumption habits and an ever-increasing demand for organic and natural products are pushing manufacturers to diversify their offer

For the hair care giants, the challenge remains to adapt to the changing tastes and habits of consumers, who are increasingly looking for natural and effective products for specific needs.

1.2 Key figures for a booming global market

Global Hair Care Market Size World, ****-****, $ Billion Trefis

According to Trefis, the global hair care market was worth $**.* billion in ****. There is a steady growth in the market from $** billion to $***.* billion over the period ****-****, or +**% in ** years for a CAGR of around +*.*%.

The largest markets in the sector ...

1.3 Key figures for a shrinking French market

The personal care and beauty products market is struggling to find growth, and has been stagnant since ****.

After a period of growth between **** and ****, when the market grew by +*.*% in * years, it lost -*.*% of its value over the period ****-**** before experiencing slight growth in ****.

Thus, between **** and ****, the French ...

1.4 Foreign trade

Foreign trade in hair care products France, ****-****, millions of dollars Source: ****

Between **** and ****, exports of hair care products were rather stagnant, rising from $***.* million to $*** million, while imports grew at a steady pace.

In ****, however, exports increased by +**% in just one year, which is consistent with the trend in the ...

ANALYSIS OF THE DEMAND

2.1 Divergent consumption habits by gender

In general and for both sexes, here are the four major hair care problems of the French population in ****, i.e. the four main reasons why customers consume hair careproducts.

Major hair problems of the French France, ****, % Source: ****

Products for women

Number of users of women's shampoos by type France, ****, ...

2.2 Hair products requested by men are gradually evolving

Number of men using lotions, hair care and hair coloring France, ****-****, thousands Source: ****

This statistic represents the number of men using hair products excluding shampoos and conditioners in France between **** and ****, by product type, in thousands.

Anti-dandruff products lost -**% of their customer base between **** and ****, while the number of ...

2.3 Organic products are increasingly popular

Strong growth

Organic hair products sales evolution by type of product over one year France, ****-****, % Source: ****

A strong craze

Share of French women who have purchased at least one organic cosmetic and hygiene product France, ****-****, % Source: ****

According to a survey conducted by IFOP on a sample of *,*** French women, ...

MARKET STRUCTURE

3.1 A market dominated by large groups

The market is quite largely dominated by large multinational groups such as L'Oréal, Garnier or Head & Shoulders.

The infographic below gives the market shares of the main shampoo and hair care brands in **** in France as well as their evolution compared to ****.

We can see that the market shares of ...

3.2 Traditional mass retailing is still the preferred distribution channel of the French

Distribution is still clearly dominated by hypermarkets

Places of purchase for hair and body products France, ****, % Source: ****

This chart shows the major distribution channels for hair care product purchases in France in ****.

More thanone Frenchsurveyedout of two make their purchases in large and medium-sized stores, i.e. hypermarkets and supermarkets.

In ...

3.3 Workforce and companies

The figures available concern the manufacturing of perfumes and toiletries, which includes the manufacture of :

perfumes and toilet waters beauty and make-up products sun protection and tanning preparations manicure and pedicure preparations shampoos, hairsprays, preparations for waving or straightening hair toothpastes and products for oral hygiene, including preparations to facilitate the ...

ANALYSIS OF THE OFFER

4.1 Offers and prices

shampoos

Source: ****

Conditioners

Source: ****

Masks and oils

Source: ****

Gels, lacquers, foams

Source: ****

Hair coloring

Source: ****

Each product range (***) is usually adapted to a certain hair type: normal, oily, colored, damaged, curly, etc.

According to our estimates, the average price of an item on this market is *.** euros.

Price trends

The consumer ...

4.2 Price issues in the hair care market

The price seems to be the main obstacle to the purchase of organic or natural hair shampoos

Determining barriers to the use of organic or natural cosmetics among French women France, ****, % Source: ****

Among the brakes that can affect the purchase of such products, one criterion stands out clearly: the price, chosen ...

REGULATION

5.1 A regulation that governs the product from its manufacture to its distribution

Pre-marketing regulations

This is detailed by :

The National Agency for the Safety of Medicines(***) and Health Products; Regulation (***) No ****/**** of the European Parliament and Council of November **, **** on cosmetic products since July **, ****; The Public Health Code (***).

Before a cosmetic product is placed on the market, it must be able tomeet certain ...

5.2 NAF classification

The manufacture of hair care products is referenced by INSEE under code **.**Z entitled "Manufacture of perfumes and toilet preparations"

It groups together the following items

manufacture of perfumes and toiletries: perfumes and toilet waters beauty or make-up products sun protection and tanning preparations manicure and pedicure preparations shampoos, hair sprays, ...

5.3 International nomenclature

The Harmonized System is an international nomenclature for the classification of goods. It allows participating countries to classify traded goods on a common basis for customs purposes. At the international level,the Harmonized System (***) for the classification of goodsis a six-digit code system.[***]

The Harmonized System was introduced in **** and has ...

POSITIONING OF THE ACTORS

6.1 Segmentation

6.2 Study of the companies' websites

Web traffic of the main hair care websites in France France, ****-**** Source: ****

Web traffic of the main generalist companies providing hair care in France France, ****-**** Source: ****

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

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Method

  • Synthetic structure
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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin Charbonnier

PhD Industrial transformations

Robin Charbonnier

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
Linkedin logo

Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane Essadiq

EDHEC

Imane Essadiq

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules Decour

Consultant

Jules Decour

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.