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MARKET OVERVIEW

1.1 Presentation and definition of the hair care market

Hair care covers all products aimed at soothing, washing and caring for the scalp Examples include: shampoos, conditioners, masks and oils, gels, lacquers, foams, stains It is more generally part of the capillary market, which includes the category of hair accessories The hair care market is dominated by major multinationals which leaves little room for new entrants. Also, despite the general downward trend, certain segments of the market stand out. Indeed, changes in men's consumption habits and a stronger demand for organic and natural products are pushing manufacturers to diversify their offer For the hair care giants, the challenge remains to adapt to the changing tastes of consumers who demand more natural products.

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