the Hair care market
France

MARKET SUMMARY

1.1 Presentation and definition of the hair care market

Hair care covers all products designed to soothe, wash and heal the scalp

Examples include: shampoos, conditioners, masks and oils, gels, lacquers, foams, dyes

It is more generally part of the capillary market, which includes in particular the category of accessories related to hair.

The hair care market is dominated by leading multinationals which leaves little room for new entrants. Also, despite the general downward trend, the market is conquering an ever-increasing number of male customers.

For hair care giants, the challenge remains to adapt to the changing tastes of consumers who are demanding more natural products.

 

 

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Théo Naphle

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Robin Le Priol

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Eloi Ressaire

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