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MARKET SUMMARY

1.1 Presentation and definition of the parapharmacy market

The parapharmacy market includes all sales of care and hygiene products (for adults and babies), but also many types of products that do not require a medical prescription, such as beauty, diet and nutrition products, sun care products, hair care products, etc.

The parapharmaceutical market has evolved considerably since its emergence in the 1980s and the consumption of parapharmaceutical products has become more widespread by opening up to all distribution methods: pharmacies, specialist retailers, parapharmacies, mass retailers and online sales.

This evolution is accompanied by an extension of the offer towards new territories of beauty. The parapharmacy market is growing rapidly in France, driven on one hand by the growing importance given to appearance and personal care, and on the other hand by the growing attention towards the quality of the care used (in cosmetics in particular), leading to a premiumisation of consumption and valorization of the market.

However, the arrival of new entrants and the digital transformation of the sector create new challenges for the historical players in the market, giving product innovation an increasingly central role in corporate strategies. 

1.2 The French parapharmacy market is experimenting a strong growth

The French market for parapharmaceutical products reached more than * billion euros in ****, growing at a CAGR of approximately *,*% between **** and ****. [***]

National parapharmacy market France, ****-****, in billion $ CAGR: +*.*% Source: ****

Breakdown by types of products

Quantity sold in the personal care products market France, ****, in million units Source: ****

However, within the French ...

DEMAND ANALYSIS

2.1 The consumption of beauty and well-being products in France

A large majority of parapharmaceutical products have a key role in the everyday life of customers: for instance, more than **% of French women use face care products (***). Most of the categories of parapharmaceutical products benefit from a strong usage rate, over **% in almost all cases.

Consumption of beaty, hygiene and well-being ...

2.2 Purchase behavior for parapharmaceutical products

When it comes to purchasing behavior of parapharmaceutical products, most of the customers shop in pharmacies/parapharmacies in a mall (***). Only **% of customers shop in an independent pharmacy/parapharmacy.

Preferred chanel for buying pharmaceutical products France, ****, in % Source: ****

  Purchase frequency of baby products in parapharmacy France, ****, in % Source : Arcane Research   Purchase ...

2.3 Demand trends : dermocosmetics and organic products

Dermocosmetics

The dermocosmetics market is very much in vogue: worldwide, the dermocosmetics market has more than doubled over the last fifteen years. Western Europe accounts for the vast majority of this market with **% of the world value, and France is the *rd largest market behind Italy and Germany.

Pharmacies-parapharmacies play a ...

MARKET STRUCTURE

3.1 A wide range of players

The distribution of pharmaceutical products in France is split between different types of players:

Pharmacies Parapharmacies Hypermarkets and supermarkets Pure-players

Market shares per type of player

Market share by channel France, ****, in % of the market value Source: ****

Pharmacies remain leaders in the distribution of parapharmaceutical products, with **% of the market value ...

3.2 Online parapharmacy

In ****, the e-pharmacy channel accounted for only *,*% of the total market value, but it benefits from the strongest growth among distribution channels (***).

We can distinguish different types of players on the segment of online pharmacy/parapharmacy:

Marketplaces (***) Pure players, specialized in e-parapharmacy (***) Foreign players (***) Website linked to mass retailers, selling parapharmaceutical ...

3.3 Distribution of parapharmaceutical products

The range of activities linked to parapharmacies in France can be quite wide, as it goes from selling basic beauty products to selling OTC medicine. To capture these different activities, we can use the following categories for the national NAF classification:

**Z Retail sale of pharmaceutical products in specialized stores **Z : ...

ANALYSIS OF THE OFFER

4.1 A wide and diversified offer

The category of parapharmaceutical products includes a wide range of different types of products. Among the main sub-categories, we can find:

Makeup Body hygiene: shampoo, shower gel… Deodorants and antiperspirants Fragrances Oral care: toothpaste, toothbrush, mouthwash… Body care Nutritional products, among which food supplements Face care and treatments: these are often ...

4.2 Pricing within the category

Overall, the consumer price index for Hygiene, beauty and well-being products has been declining over the past few years: the index peaked at ***,** in ****, and reached ***,** in ****. It is interesting to note that this decrease in Consumer prices happened despite an overall rise in the Production price index, growing from ***,** in ...

RULES AND REGULATIONS

5.1 The regulatory framework for food supplements

The European Union has established a series of regulations, through Directive ****/**/CE whose objective is to protect the health of consumers and to ensure transparency of information communicated on food supplements. This directive defines food supplements as food items whose purpose is to supplement the daily diet, constituting a source of ...

5.2 The Cosmetic Regulation n°1223/2009 & REACH regulation

Regulation ****/****, known as the Cosmetics Regulation, is one of the main regulatory texts at the European level for the cosmetics market.

Designation of a responsible person

For each product placed on the market, companies must designate a Responsible Person (***). The Responsible Person can be the manufacturer, the importer if the manufacturer ...

Nomenclature and Harmonized System of World Customs

The Harmonized System is an international nomenclature for the classification of products. It allows participating countries to classify traded goods on a common basis for customs purposes. At the international level, the Harmonized System (***) for classifying goods is a six-digit code system. [***]

The HS comprises approximately *,*** article/product descriptions that appear ...

POSITIONING OF THE ACTORS

6.1 Segmentation of market players

  • Parashop Diffusion
  • Nocibé
  • Nestlé
  • Weleda

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Mathieu L.

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PhD Industrial transformations

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Ross Alumni Club France

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Anna O.

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