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MARKET SUMMARY

1.1 Presentation and market definition

The home help market includes activities related to helping people with their daily tasks in their homes: this is generally intended for the elderly, but some categories of home helpers such as family services (childcare or school support in particular) are intended for younger populations.

Two main service segments are characteristic of the home help market for seniors according to Petits-Fils:

  • Daily living services: cleaning, laundry cleaning and ironing, home cooking, gardening, DIY, babysitting, home maintenance, sanitary aids (shower, medical assistance), etc.
  • Services for dependent persons: assistance to the elderly and disabled, mobility and transport assistance, driving a personal vehicle, etc.

The market is structured through the activity of several actors who meet the needs of particular employers (a person who employs employees at home, not for profit and to meet personal and family needs):

  • direct employees by an individual (70% of the sector),
  • associations (20%),
  • personal service companies (10%).

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Method

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Analysts 1 sector analyzed
in 40 pages
Method
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
Linkedin logo

Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.