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MARKET SUMMARY
1.1 Presentation and market definition
The home help market includes activities related to helping people with their daily tasks in their homes: this is generally intended for the elderly, but some categories of home helpers such as family services (childcare or school support in particular) are intended for younger populations.
Two main service segments are characteristic of the home help market for seniors according to Petits-Fils:
- Daily living services: cleaning, laundry cleaning and ironing, home cooking, gardening, DIY, babysitting, home maintenance, sanitary aids (shower, medical assistance), etc.
- Services for dependent persons: assistance to the elderly and disabled, mobility and transport assistance, driving a personal vehicle, etc.
The market is structured through the activity of several actors who meet the needs of particular employers (a person who employs employees at home, not for profit and to meet personal and family needs):
- direct employees by an individual (70% of the sector),
- associations (20%),
- personal service companies (10%).
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
RULES AND REGULATIONS
POSITIONING OF THE ACTORS
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1 sector analyzed in 40 pages |
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Analysts
chargé d'études économiques, Xerfi
Hugo S.
Associate Consultant
Mathieu Luinaud
PhD Industrial transformations
Robin C.
Analyst
Pierre D.
Ross Alumni Club France
Arnaud W.
Analyste de marché chez Businesscoot
Amaury de Balincourt
Consultant
Pierrick C.
Project Finance Analyst, Consulting
Maelle V.
Etudiante en Double-Diplôme Ingénieur-Manager Centrale
Héloise Fruchard
EDHEC
Imane E.
Auditeur
Vincent D.
Eva-Garance T.
Market Research Analyst
Michela G.
Market Research Analyst @Businesscoot
Azelie P.
Market Research Analyst @Businesscoot
Cantiane G.
Consultant
Jules D.
Alexia V.
Emil Ohlsson
Anna O.
Gabriel S.
