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Summary and extracts
1 Market overview
1.1 Definition and scope of study
A concierge service is a personal assistance company offering its customers a range of day-to-day services, such as finding an emergency plumber, obtaining a visa, waiting for a delivery, buying and wrapping gifts, organizing a dinner party at home, or collecting a piece of paper from the tax office. The stated aim is to simplify customers' lives by saving them time. A similar service is now being developed in France, that of the private assistant or personal secretary, who focuses more specifically on filing papers, dealing with administrative formalities and helping with household management. More recently, "e-conciergeries" offering dematerialized services have appeared. The concept refers to services comparable to those of a luxury hotel concierge, tasked with finding a solution to all practical concerns, rather than a building concierge who traditionally only looks after common areas and mail.
The global concierge market is bo oming, with an expected CAGR (compound annual growth rate) of 6.1% per year between 2021 and 2030. While North America remains the dominant continent in the market, development is expected to be driven by rapid growth in the Asia-Pacific market, thanks in particular to an improvement in the average standard of living on the continent. [Spherical Insights] In France, the market is expected to expand by a modest 0.5% per year up to 2022. Indeed, after a decade of strong growth, the market is entering a phase of concentration, with mergers and acquisitions and the bankruptcy of players who have failed to reach critical mass. However, the post-Covid context and the upturn in tourism are giving the market a new impetus. [Le Parisien]
However, the French market still offers interesting prospects, with the advent of digital concierge services that manage to offer low-cost solutions, the development of corporate concierge services for B2B customers, and that of Airbnb concierge services in line with the rental platform's growing presence in major French cities.
The main players in this market are John Paul, To Do Today, Easylife and Jours de Printemps Conciergerie.
1.2 A booming global market
A **** study by Spherical Insights notes this trend towards outsourcing daily tasks to concierge services by a growing affluent clientele. It estimates that this market will be worth $***.* million in ****, and is expected to grow at a CAGR of *.*% over the period ****-****. Concierge services market Worldwide, ****-****, in millions of ...
1.3 A growing national market
The concierge market France, ****-****, in millions of euros Source: ****
The concierge market doubled between **** and ****, from a value of ** million euros to ** million euros. The market has then grown at a much slower pace since ****, due in particular to a very large number of players and the resulting trend towards ...
1.4 The significant impact of the Covid-19 pandemic on the concierge market
Private concierge services, particularly at the top end of the market, have suffered greatly from the Covid-** crisis. These companies provide their customers with a wide range of leisure-related services, such as travel, shows and private events. However, with the generalized lockdown, these activities had to come to an end, disrupting ...
2 Demand analysis
2.1 B2C demand in the process of democratization
Traditional customers of concierge services, particularly luxury concierge services, have very substantial financial resources. This is a particularly expensive service, since concierge services have to be available **/* and work to very tight deadlines.
Private concierge services have to meet the sometimes unusual demands of their customers. Jérémy Vosse, founder ...
2.2 Difficulty reconciling work and personal life and widespread Internet access as drivers of demand
The demand for concierge services is reinforced by the difficulty of the working population, particularly executives, to find a balance between their professional and personal lives. In addition, widespread access to the Internet offers concierge services, particularly digital ones, an increasingly large and diverse customer base.
The difficulty of reconciling professional ...
2.3 As a result, the rise of B2B demand to satisfy company employees
Faced with the emergence of startups and the development of new ways of working and getting involved with the company on a daily basis, many companies are looking to offer new services to their employees. As employees find it increasingly difficult to balance their personal and professional lives (***), companies are looking ...
2.4 Audience analysis
Audience breakdown by age France, ****, %, %, %, %, %, %, %, %, %, %, %, % Source: ****
Audience analysis of the market studied shows a major concentration in the **-** age bracket, which represents **.**% of the total audience, followed by the **-** and **-** age groups with **.**% and **.**% respectively. These proportions differ significantly from those of the French population, where the most ...
3 Market structure
3.1 A wide variety of value propositions among concierge services
There are a wide variety of concierge business models. Even if these categories are not exclusive, it is possible to distinguish four main types of player in this market.
Corporate concierge services
A corporate concierge service is a set of day-to-day services made available to company employees at their place of ...
3.2 Concentration in the concierge market
After strong growth between **** and ****, the concierge sector has experienced more difficulties. The proliferation of players has heightened competition and led to a simultaneous movement of bankruptcies and concentrations. This movement is also due to the low margins on the market, with an average net profitability of *.*% in ****, which is pushing ...
3.3 An ecosystem built on numerous partnerships
As private concierge services, market players act as intermediaries between private individuals and professionals capable of providing the requested service. Their success therefore depends on the quality of their network of partners and the ease with which they can interact with other structures.
Premium Conciergerie, a high-end concierge service specializing in ...
4 Offer analysis
4.1 Types and prices of concierge services
Source: ****
The preferred pricing model seems to be subscription. It offers the advantage of recurring cash flow for the concierge service and, for the customer, rapid availability without having to sign up for each new need. This model is particularly relevant to corporate concierge services, since companies pay for the concierge ...
4.2 Market innovation requires technology and a trade-off between specialization and diversification
New technologies at the service of concierge services
Concierge services seek to know their customers' tastes and preferences as well as possible, in order to offer them the right services. Artificial intelligence (***). Other startups, such as Wiidii, use AI in the form of chatbots to handle even the simplest requests, thus ...
4.3 Specialization trends include the development of concierge services for Airbnb
The Airbnb rental market in major French cities
The world leader in vacation rentals, the Airbnb platform offers numerous accommodations in French cities, and even generates its second-highest sales in the Hexagone. The latter has seen strong growth over the past few years, as evidenced by the increase in the number ...
5 Regulations
5.1 Regulations governing concierge services
To date, there is no legal definition of "private concierge". However, private concierge services do have a legal existence and a legislative framework, depending on the professions they include in their services.
The concierge function is restricted to its APE code, under penalty of tax sanctions, and to the principle of ...
6 Positioning the players
6.1 Player segmentation
- Easylife
- Jours de Printemps Conciergerie
- Flying 7 Air
- MYConcierge
- John Paul
- To Do Today
- Groombox
- Wiidii
- Lulu dans ma rue
- Premium Conciergerie
- Conciergering
- Jana-Concierge
- Welcome at work
- Circles
- La Minut'Rit
- Les Clefs d'Or
- Ma Conciergerie
- Quatre epingles
- Zenetbien
List of charts presented in this market study
- The most popular shared services
- Do you find it difficult to reconcile your professional and personal lives?
- Internet penetration rate among the population aged 12 and over
- The private concierge market
- Concierge services market
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the concierge market | France
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