Summary of our market study

According to Spherical Insights, the global concierge services market is growing significantly, with a CAGR of 6.1% between 2021 and 2030. The market, valued at $750.8 million in 2021, is mainly driven by an increase in customer affluence, leading to greater outsourcing of everyday tasks.

Digital concierge services are also gaining ground, offering low-cost technological solutions. Corporate concierge services are also on the rise, driven by growing demand from businesses looking to help their employees balance their professional and private lives.

This B2B demand is part of a wider trend towards the democratization of concierge services, driven by widespread access to the Internet and people's difficulties in managing their professional and personal lives, with these difficulties having increased by 9 points. The market is diversifying, with specialized services for specific niches, such as footballers or Airbnb rental management, while at the same time experiencing a trend towards partnerships and the integration of concierge services into "office of the future" complexes.

The French market, despite the challenges, maintains a variety of offerings ranging from corporate services to digital services to high-end luxury services.

The changing dynamics of the French concierge services market

The French concierge market has undergone significant change in recent years, with a notable trend towards democratization, diversification and digitization. The market, once valued at around 50 million euros, has seen a gradual slowdown in growth due to market saturation and competition, with smaller entities growing by only around 0.5% a year. Larger entities fared slightly better, with an estimated annual growth rate of around 2%. Despite the slowdown, the luxury concierge segment is enjoying renewed dynamism, particularly in the "travel" sector. Companies like Premium Conciergerie are forecasting sales growth of 20-25% year-on-year, with travel-related services accounting for 60-65% of their business.

Demand for B2C concierge services is undergoing a transformation, as traditional luxury customers are joined by a broader clientele looking for everyday services. The market is expanding to meet the needs of individuals who need help with everyday tasks, from dog-sitting to administrative assistance. Digital concierge services, such as Wiidii, which harnesses artificial intelligence to handle simple customer requests, are helping to bring low-cost, high-quality services to a wider demographic. The growth in B2B demand is particularly noteworthy, as companies increasingly seek to provide value-added services to their employees.

To facilitate work-life balance, companies are integrating concierge services into the workplace, enabling employees to access everything from laundry to administrative assistance directly on site. These benefits are seen as a way of attracting talent and improving productivity. The concierge market ecosystem is based on a multitude of partnerships, enabling different players to collaborate and integrate services. For example, the inclusion of Premium Conciergerie in the exclusive Virtuoso network reflects these strategic alliances that enhance their service offering.

Supermarkets, like Carrefour, are partnering with concierge companies, bringing the day-to-day comfort of customers and employees closer together. Finally, due to the competitive nature of the market, there is a noticeable trend towards consolidation, with many companies merging or being acquired by larger entities, or peripheral companies entering the concierge services business.

The franchise model has also emerged as a viable strategy for expansion, enabling companies to leverage brand recognition while adapting to local market needs.

In short, the French concierge market is a dynamic and evolving landscape.

Key players in the concierge market

The concierge services market is a dynamic and evolving landscape, made up of companies that cater to a wide range of needs, from the everyday to the exclusive.

at the forefront of innovation and personalized services are several notable players, each carving out niches to cater to their distinct clientele.

  • Corporate concierge giants

    • Easylife is one of the pillars of the corporate concierge sector. It offers comprehensive services to meet the day-to-day needs of corporate employees. These services aim to facilitate work-life balance, a crucial aspect of modern working environments.

    • Jours de Printemps Conciergerie also operates in the corporate sector, focusing on adding value to employees' lives through a range of concierge services. Their solutions reflect the growing trend for companies to invest in the well-being of their employees in order to improve their productivity.

  • Tailor-made services for the elite

    • John Paul has established itself as the leader in luxury private concierge services, strategically aligning itself with affluent individuals who demand exclusive, personalized assistance. Their commitment to understanding their customers' preferences places them at the pinnacle of personalized service.

    • Flying 7 Air and My Concierge in Paris focus on the sophisticated needs of the affluent, creating experiences and services that match the lifestyle of the elite. These concierge solutions focus not only on convenience, but also on creating tailor-made experiences that reflect the stature of their clientele.

  • Democratizing personal assistance

    • Lulu dans ma rue represents the democratization of concierge services, striving to make personal assistance accessible to more people. They bridge the gap between the luxurious and the practical, demonstrating the fluidity and adaptability of concierge services to meet diverse customer needs.

  • Versatile connoisseurs

    • To Do Today and Groombox combine their expertise in a variety of fields, offering mixed concierge services that combine digital technology with tangible human interaction. They cater to customers who appreciate a physical presence while benefiting from the convenience of digital access.

  • Digital innovators and niche specialists

    • Digital concierge services like Wiidii demonstrate the marriage of technology and convenience, using artificial intelligence to handle routine requests while maintaining a human touch for complex needs. They appeal to technophile generations who appreciate fast, efficient digital assistance.

    • UpperKey and GuestReady are positioned in the Airbnb concierge services niche, offering rental management and a variety of guest services.
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Summary and extracts

1 Market overview

1.1 Definition and scope of study

A concierge service is a personal assistance company offering its customers a range of day-to-day services, such as finding an emergency plumber, obtaining a visa, waiting for a delivery, buying and wrapping gifts, organizing a dinner party at home, or collecting a piece of paper from the tax office. The stated aim is to simplify customers' lives by saving them time. A similar service is now being developed in France, that of the private assistant or personal secretary, who focuses more specifically on filing papers, dealing with administrative formalities and helping with household management. More recently, "e-conciergeries" offering dematerialized services have appeared. The concept refers to services comparable to those of a luxury hotel concierge, tasked with finding a solution to all practical worries, rather than a building concierge who traditionally only looks after common areas and mail.

The global concierge market is bo oming, with an expected CAGR (compound annual growth rate) of 6.1% per year between 2021 and 2030. While North America remains the dominant continent in the market, development is expected to be driven by rapid growth in the Asia-Pacific market, thanks in particular to an improvement in the average standard of living on the continent. [Spherical Insights] In France, the market is expected to expand by a modest 0.5% per year up to 2022. Indeed, after a decade of strong growth, the market is entering a phase of concentration, with mergers and acquisitions and the bankruptcy of players who have failed to reach critical mass. However, the post-Covid context and the upturn in tourism are giving the market a new impetus. [Le Parisien]

However, the French market still offers interesting prospects, with the advent of digital concierge services that manage to offer low-cost solutions, the development of corporate concierge services for B2B customers, and that of Airbnb concierge services in line with the rental platform's growing presence in major French cities.

The main players in this market are John Paul, To Do Today, Easylife and Jours de Printemps Conciergerie.

1.2 A booming global market

A **** study by Spherical Insights notes this trend towards outsourcing daily tasks to concierge services by a growing affluent clientele. It estimates that this market will be worth $***.* million in ****, and is expected to grow at a CAGR of *.*% over the period ****-****. Concierge services market Worldwide, ****-****, in millions of ...

1.3 A growing national market

The concierge market France, ****-****, in millions of euros Source: ****

The concierge market doubled between **** and ****, from a value of ** million euros to ** million euros. The market has then grown at a much slower pace since ****, due in particular to a very large number of players and the resulting trend towards ...

1.4 The significant impact of the Covid-19 pandemic on the concierge market

Private concierge services, particularly at the top end of the market, have suffered greatly from the Covid-** crisis. These companies provide their customers with a wide range of leisure-related services, such as travel, shows and private events. However, with the generalized lockdown, these activities had to come to an end, disrupting ...

2 Demand analysis

2.1 B2C demand in the process of democratization

Traditional customers of concierge services, particularly luxury concierge services, have very substantial financial resources. This is a particularly expensive service, since concierge services have to be available **/* and work to very tight deadlines.

Private concierge services have to meet the sometimes unusual demands of their customers. Jérémy Vosse, founder ...

2.2 Difficulty reconciling work and personal life and widespread Internet access as drivers of demand

The demand for concierge services is reinforced by the difficulty of the working population, particularly executives, to find a balance between their professional and personal lives. In addition, widespread access to the Internet offers concierge services, particularly digital ones, an increasingly large and diverse customer base.

The difficulty of reconciling professional ...

2.3 As a result, the rise of B2B demand to satisfy company employees

Faced with the emergence of startups and the development of new ways of working and getting involved with the company on a daily basis, many companies are looking to offer new services to their employees. As employees find it increasingly difficult to balance their personal and professional lives (***), companies are looking ...

2.4 Audience analysis

Audience breakdown by age France, ****, %, %, %, %, %, %, %, %, %, %, %, % Source: ****

Audience analysis of the market studied shows a major concentration in the **-** age bracket, which represents **.**% of the total audience, followed by the **-** and **-** age groups with **.**% and **.**% respectively. These proportions differ significantly from those of the French population, where the most ...

3 Market structure

3.1 A wide variety of value propositions among concierge services

There are a wide variety of concierge business models. Even if these categories are not exclusive, it is possible to distinguish four main types of player in this market.

Corporate concierge services

A corporate concierge service is a set of day-to-day services made available to company employees at their place of ...

3.2 Concentration in the concierge market

After strong growth between **** and ****, the concierge sector has experienced more difficulties. The proliferation of players has heightened competition and led to a simultaneous movement of bankruptcies and concentrations. This movement is also due to the low margins on the market, with an average net profitability of *.*% in ****, which is pushing ...

3.3 An ecosystem built on numerous partnerships

As private concierge services, market players act as intermediaries between private individuals and professionals capable of providing the requested service. Their success therefore depends on the quality of their network of partners and the ease with which they can interact with other structures.

Premium Conciergerie, a high-end concierge service specializing in ...

4 Offer analysis

4.1 Types and prices of concierge services

Source: ****

The preferred pricing model seems to be subscription. It offers the advantage of recurring cash flow for the concierge service and, for the customer, rapid availability without having to sign up for each new need. This model is particularly relevant for corporate concierge services, since companies pay for the concierge ...

4.2 Market innovation requires technology and a trade-off between specialization and diversification

New technologies at the service of concierge services

Concierge services seek to know their customers' tastes and preferences as well as possible, in order to offer them the right services. Artificial intelligence (***). Other startups, such as Wiidii, use AI in the form of chatbots to handle even the simplest requests, thus ...

4.3 Specialization trends include the development of concierge services for Airbnb

The Airbnb rental market in major French cities

The world leader in vacation rentals, the Airbnb platform offers numerous accommodations in French cities, and even generates its second-highest sales in the Hexagone. The latter has seen strong growth over the past few years, as evidenced by the increase in the number ...

5 Regulations

5.1 Regulations governing concierge services

To date, there is no legal definition of "private concierge". However, private concierge services do have a legal existence and a legislative framework, depending on the professions they include in their services.

The concierge function is restricted to its APE code, under penalty of tax sanctions, and to the principle of ...

6 Positioning the players

6.1 Player segmentation

  • Easylife
  • Jours de Printemps Conciergerie
  • Flying 7 Air
  • MYConcierge
  • John Paul
  • To Do Today
  • Groombox
  • Wiidii
  • Lulu dans ma rue
  • Premium Conciergerie
  • Conciergering
  • Jana-Concierge
  • Welcome at work
  • Circles
  • La Minut'Rit
  • Les Clefs d'Or
  • Ma Conciergerie
  • Quatre epingles
  • Zenetbien

List of charts presented in this market study

  • The most popular shared services
  • Do you find it difficult to reconcile your professional and personal lives?
  • Internet penetration rate among the population aged 12 and over
  • The private concierge market
  • Concierge services market
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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Easylife
Jours de Printemps Conciergerie
Flying 7 Air
MYConcierge
John Paul
To Do Today
Groombox
Wiidii
Lulu dans ma rue
Premium Conciergerie
Conciergering
Jana-Concierge

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