The concierge market - France

A concierge service is a personal assistance company that offers its customers to take care of everyday tasks: finding a plumber in a hurry, organizing a dinner party at home, buying and wrapping gifts, retrieving administrative documents... The aim is simple: to save time. A related service, that ofpersonal assistant or private secretary, focuses more on administrative tasks and household management. Now, with the rise of digital technology, new forms of e-concierge services are emerging, offering remote access to these services 24 hours a day. Inspired by the world of luxury hotels, the concept is based on the promise of a solution to all everyday worries. In 2025, the global concierge market will continue to grow, with an expected compound annual growth rate (CAGR) of 6.1% through to 2030. While North America remains the leader,Asia-Pacific is becoming a driving force, thanks to rising living standards. In France, after moderate growth of 0.5% per year until 2022, the sector has been experiencing a dynamic recovery since 2023, driven by market restructuring, the rise of national franchises and the professionalization of the Airbnb segment. By 2024, an estimated 25% of Airbnb listings will be managed by concierge services, a sign of increasing delegation of tasks by owners. What's more, work is increasingly encroaching on private life: 30% of employees work outside their normal working hours, 38% check their pro mail at home, and 98% of French people are now connected to the Internet. This context is fuelling demand for delegated services, available around the clock and easy to access. Digital concierge services are taking full advantage. But the French market still faces new regulatory requirements. The PPL1176 law, passed in November 2024, provides a stricter framework for short-term rentals, imposing ceilings, tax obligations, and announcing a mandatory minimum energy standard by 2034. As a result, concierge services are becoming indispensable professional relays, capable of ensuring regulatory compliance, operational management and tax optimization of properties all at once. Against this backdrop, players such as John Paul, To Do Today, Easylife, OC Keys and Jours de Printemps Conciergerie are setting the standard in the luxury, tourism, corporate and social sectors. The market is thus entering a new phase: one of specialization, digitalization... and maturity.