Summary

The global market for building reception and concierge services is growing, driven by urbanization and the premiumization of services, especially in major cities around the world. A 2022 study by Spherical Insights estimates this market to be worth $750.8 million in 2021, with an expected CAGR of 6.1% from 2021 to 2030. In Spain, a significant market actor, the urban population stands at 81% in 2021, with a high proportion of residents (65.7%) living in apartments. Despite a slight decline in sector turnover by -2.66% during the COVID-19 pandemic in 2020, the janitorial sector showed resilience with a 7.54% increase in the number of janitors between 2019 and 2022. Spain's market is fragmented with 153 outsourced janitor companies as of 2023, predominantly in the Community of Madrid. Growth is also spurred by Airbnb's expansion, with a 70% increase in hosts between 2021 and 2022, and the surge in co-working spaces that have seen a CAGR of 31.21% over nine years. However, while the hotel sector has begun digitalizing concierge services, the broader Spanish market remains less developed in digital offerings when compared to other European markets..Market Dynamics and Trends in Building Reception and Concierge Services in Spain Spain, with its urban landscape and high percentage of apartment dwelling, showcases a robust market for building reception and concierge services. The demand in the Spanish market is primarily driven by urbanization, which has seen a steady increase over the years. In Spain, around 80% of the population is urban, and with a significant portion, between 60% and 70%, living in apartments, there is an extensive need for concierge services catering to these residential spaces. The market has also adapted to modern demands, such as the influx of shared office spaces and coworking trends. The rise of coworking spaces, experiencing a growth rate of over 30% annually in recent years, signals new opportunities for concierge service providers. These spaces further amplify the potential market, with numerous companies and individuals drawing upon concierge services to enhance work-related well-being and efficiency. Concierge services in Spain have immense diversity, spanning janitorial duties, maintenance, security, reception, and additional amenities like laundry or entertainment booking. Moreover, the country has exhibited a remarkable augmentation in the turnover of the sector dedicated to building services. From 2018 to 2019, there was a reported turnover increase of around 15%, indicative of a healthy and flourishing industry despite a slight downturn during the COVID-19 pandemic year of 2020. The market structure, however, remains fragmented with varied players including independent janitors for residential communities as well as specialized BtoB companies. This fragmentation implies that individual concierges, often engaged by co-owners or property developers, are a significant part of the market, although precise quantification is challenging. Amidst this backdrop, Spain has become a fertile ground for outsourced concierge companies. These companies, which aim to eliminate the hassle of administrative employment tasks for co-owners and offer streamlined dispute resolution, have seen an upsurge in demand for their services. Such firms not only cover the classic concierge offerings but also cater to niche sectors, including the growing Airbnb market, where digital concierge services are also beginning to carve out a segment. Regulations around the profession further shape the market, with collective agreements and decrees stipulating working conditions, training, salary ranges, and uniform provisions. Salaries for concierge personnel hover between 14,000 and 20,000 euros annually, with the job requiring around 40 hours of work per week and entitlement to around a month of vacation annually. In conclusion, Spain's market for.### The Prominent Players in Spain's Building Reception and Concierge Services Sector The Spanish market for building reception and concierge services is characterized by a diverse array of companies catering to both residential and commercial clientele. Each entity brings a unique set of services and expertise that distinguish them within the market landscape. Let's delve into the core offerings and client focus of some of the main market players. **Specialized Concierge Service Providers** - **Caysa S.L.** - Operating with proficiency in both the private and corporate realms, Caysa S.L. tailors its concierge solutions to serve residential properties and office buildings. Their suite of services spans the gamut from surveillance and building maintenance to sophisticated reception duties. - **Avan servicios externos s.l.** - Based in the suburbs of Barcelona, Avan stands out for its adept provision of auxiliary services. They deliver an array of solutions, including janitorial fortitude for corporate spaces and bespoke concierge amenities that cater to a polished clientele. - **EHDC** - EHDC has staked its reputation across the Basque Country for a comprehensive array of services including gardening, maintenance, and janitorial offerings. They extend beyond the traditional concierge role, providing legal assistance, home help, and even administrative management. - **Diversa Servicios** - Valued for its 24/7 commitment, Diversa Servicios of Valencia specializes in access control and meticulous concierge services tailored for both corporate settings and private residences. Their cleaning services cover an extensive range, including specialized COVID-19 disinfection options to meet emerging client needs. - **GSC serveis** - This company has honed its focus on a client-centric approach, offering a rich portfolio of janitorial services designed to maintain building operations, enhance security measures, and facilitate seamless visitor management. **Janitorial Services with a Cleaning Focus** - **Solimp Emp** - Madrid-based Solimp emphasizes building janitorial services that emphasize the upkeep of common areas within residential complexes. At its core, Solimp is a cleaning enterprise, extending their expertise to office environments and various disinfection services, underlining their adaptability to client demands. Each of these companies has solidified their position within the Spanish concierge market by addressing specific niches, client types, and service requirements. Together, they form a vibrant tapestry of choice for prospective clients looking for comprehensive care of their properties and facilities. Whether seeking a residential building guard or high-end office reception services, these providers stand at the ready
Get all the information you need
to understand this market

Detailed content

Inforamtion

  • Number of pages : 30 pages
  • Format : Digital and PDF versions
  • Last update : 04/05/2023
Update Details

Summary and extracts

1 Market overview

1.1 Introduction

Reception services and building concierge services refer to all the services provided to visitors and residents of a building. The market can be divided into several segments:

  • The concierge service for residential buildings: which takes the form of a guard in charge of the surveillance and maintenance of the building.
  • Office building reception services: often outsourced to a company in the context of shared offices or directly entrusted to a member of the company.
  • Hotel concierge services: included in the hotel's services.

The study focuses on the first two segments, which are activities in their own right, not included in a more global service.

Urbanization on a global scale is the primary factor driving market growth. Spain, with its high urbanization rate, is also a leading market, as it is also the first European country in terms of population living in apartments. Spain is therefore a buoyant market thanks to its own characteristics, and all the more so because the tourism sector linked to Airbnb also carries this demand.

The concierge market is currently undergoing many changes and is evolving to meet a multiform demand. Some co-owners now prefer outsourced concierge companies to independent concierge services. Digitalization, affecting more and more sectors, is also interested in concierge issues; although contrary to other European markets, the Spanish market seems to be less developed.although the Spanish market, unlike other European markets, seems to be underdeveloped in relation to these issues, real opportunities seem to be available in this sector.

1.2 The global market

The global market for building reception and concierge services is driven by the premiumization of services offered in office and residential buildings in the world's largest cities. From New York to Melbourne, via London, Paris and Frankfurt, reception and concierge services are taking their place at the entrance of buildings. As ...

1.3 The domestic market

The janitorial profession belongs to the Spanish statistical code CNAE "**** Servicios integrales a edificios y instalaciones". This code includes all activities related to the maintenance of buildings such as cleaning, security services, janitorial services, garbage disposal, guarding etc... There is an increase in turnover of **.**% between **** and ****. The year **** with the ...

2 Analysis of the demand

2.1 Urbanization, the primary driver of demand

The rate of urbanization is a determining factor in estimating the population's need for janitorial services. The concierge service is a service that operates in the city within buildings. In ****, Spain is a country with a high urbanization rate, with **% of its population living in cities. Since **** there has been a ...

2.2 Expected skills of janitors

Paying attention to the customer (***) are the two skills most requested by customers for the position of concierge. Contrary to the European average, it can be seen that the Spanish are less interested in the skills of "language" and "adapting to change", which are the most valued expectations of Europeans for ...

2.3 Shared buildings and coworking, a new demand driver.

Co-Working Growth:

Co-working spaces may represent additional demand for the outsourced concierge sector. There were **** of them in Spain in ****, representing *,***,*** m*. **,**% of the coworkers in Spain are present in Barcelona, **,**% are from Madrid and the remaining **,**% are spread over all the other Spanish territories. It is a growing sector. In ...

3 Market structure

3.1 A fragmented market

The market for reception and janitorial services is fragmented and includes many players, ranging from independent building janitors to specialized BtoB companies.

An ancestral profession :

The building janitor's job is primarily aimed at residential buildings, since the original role was to organize travelers' visits and ensure the safety of the inhabitants. ...

3.2 Value Chain

3.3 Companies in the market

In ****, there were *** outsourced janitorial companies in Spain. The concentration of the head offices is in the Community of Madrid -Autonomous Community consisting of a single province. This province constitutes **,**% of the head offices of the private concierge companies. Most of the groups have a local importance without obtaining a national ...

4 Analysis of the offer

4.1 Various services

If the concierge is above all a privileged contact in the building, the reception and concierge services are multiple. They depend first of all on the clientele to be addressed. For office buildings, it is mainly a matter of welcoming visitors and orienting them in the building. The receptionists are also ...

4.2 The development of concierge services for Airbnb

The development of Airbnb in Spain is an additional growth factor for concierge services, especially for outsourced concierge services. Indeed, with $*.*** billion spent in the Spanish market, it was already the third largest for the company. ***,*** accommodations were offered by Airbnb in Spain in ****, and with inflation, the company recorded an ...

4.3 Reception and digital concierge services

Unlike the French or Belgian markets, fully digitalized concierge services are not very developed in the Spanish market.

However, we can observe the beginning of a progressive digitalization of the business, but only on the hotel side:

In ****, the famous Spanish public hotels founded by King Alfonso XIII, "Paradores de Turismo" ...

5 Regulation

5.1 Professional regulations.

The "Real Decreto ***/****, de ** de mayo", is the law that ensures the registration and filing of collective agreements in relation to a profession. Published in ****, "la ordonanza nacional de Trabajo para empleados de FIncas Urbanas" is the first collective agreement of the profession.

Training:

There are no professional qualifications required to ...

6 Positioning of the actors

6.1 Positioning

  • Adecco Group
  • Senesant 2000
  • Valco Servicios auxiliares
  • MadIntegra.es
  • Grupo Berni servicios integrales
  • Avan servicios externos s.l.
  • EHDC
  • Limcalo
  • Suddath
  • Linetor
  • El conserje

List of charts

  • Concierge services market
  • Growth in the employment of janitors for buildings, offices and companies.
  • Evolution of the number of janitors in Spain
  • Evolution of the turnover of the sector "Service dedicated to buildings and installations"
  • Spanish urban population
Show more Hide

All our studies are available online in PDF format

Take a look at an example of our research on another market!

Do you have a question about this study?   +44 238 097 0676

Latest news

Temporary work: fratricidal war over permanent contracts - 02/08/2023
  • The Contrat à durée indéterminée aux fins d'employabilité (CDIE) was included in 2018 on an experimental basis in the Avenir professionnel law.
  • In April 2023, the Contrat Durée Indéterminée Intérimaire (CDII) recorded fewer than 51,000 full-time equivalents (FTEs), or 6.6% of temporary employment, compared with more than 55,000 in 2022.
  • At the end of May, 792,600 people were working as temps in France.
  • The temping market in France is worth 30 billion euros a year.
  • Adecco, Randstad and Manpower hold 12 billion euros of this market.
Adecco: Denis Machuel's plan to regain global leadership in temporary staffing - 21/12/2022
  • Regain global leadership lost to Randstad
  • Simplification of brands (from 60 to 25)
  • Structural savings plan of 150 million euros by 2024
  • Integration of Akka Technologies, an acquisition finalized in 2022 to strengthen Modis, the Swiss group's other engineering specialist.
Adecco launched a CV-free recruitment platform for young people at VivaTech. - 15/06/2022
  • The "Premier job par Adecco et Qapa" platform is based on a different logic: job offers are based on the choices of candidates, who select jobs according to their aptitudes and aspirations.
  • 25-30% of temporary vacancies remain unfilled.
  • The digital temping market has grown 8-fold in two years, and over 8 million candidates are already registered with Qapa.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Adecco Group
Senesant 2000
Valco Servicios auxiliares
MadIntegra.es
Grupo Berni servicios integrales
Avan servicios externos s.l.
EHDC
Limcalo
Suddath
Linetor
El conserje

Choosing this study means :

Access to more than 35 hours of work

Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.

Benefit from 6 years' experience and over 1,500 industry reports already produced

Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.

Our know-how and methodology enable us to produce reports that offer unique value for money.

Access to several thousand articles and paid-for data

Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).

To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)

Guaranteed support after your purchase

A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676

A digital format designed for our users

Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.

Our offers :

the concierge market | Spain

89 €
  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What is the positioning of companies in the value chain?
  • Data from several dozen databases

5 reports pack (-15%) ES Spain

75.6 € / study
378 € instead of 445 € -15%
  • 5 reports at €75.6 excluding VAT per study to choose from our Spanish catalogue for 12 months
  • Save 15% on additional studies purchased
  • Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)

See the terms and conditions of the pack and the refund of unused credit.

Updates

Our customer references

They have consulted our studies Discover the opinions (+500)

Malcolm Vincent
Linkedin logo

Malcolm Vincent

Astoria Finance

Gregoire de Castelnau
Linkedin logo

Gregoire de Castelnau

Stags Participations

Timothé Huignard
Linkedin logo

Timothé Huignard

PWC

Paul-Alexis Kebabtchieff
Linkedin logo

Paul-Alexis Kebabtchieff

BCG

Aymeric Granet
Linkedin logo

Aymeric Granet

Publicis Consultant

interviews & case studies All interviews and case studies (45)

La pépite Interview

BFM Business

Paul-Alexis Kebabtchieff

Boston Consulting Group

Marie Guibart

Kea Partners

Elaine, Durand

Crédit Agricole, Information & Veille

Philippe Dilasser

Initiative & Finance

Anne Baudry

Metro

Amaury Wernert

Kroll (Duff & Phelps)

Smart Leaders Interview

B-Smart

Do you have a question ?
Our team is at your disposal at   +44 238 097 0676