Content of the study:
The home computer assistance market - France

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MARKET OVERVIEW

1.1 Definition and presentation

The market for home computer assistance concerns both individuals and companies. It is divided between :

  • Services for professionals (companies, liberal professions, self-employed, self-employed).
  • Services for individuals The use of computers and the Internet has increased significantly

For services to individuals there are 3 main types of services

  • Accompaniment at start-up (which concerns more than 50% of cases) ;
  • Assistance in case of problems operating costs ;
  • Computer skills training .

For services to companies it is above all a question of network maintenance and repairs .

The assistance companies also offer corporate training . At the same time, new forms of assistance are increasingly being developed, such as iT and cybersecurity consulting .

In France, the iT development segment has been growing steadily for about ten years now. The recent Covid-19 pandemic has given a new impetus to this market due to the increase in telecommuting and therefore the use of computers at home.

1.2 A fragmented and growing French market

The French home IT support market was estimated to be worth €*.* billion in ****. It would have continued to grow until **** before suffering a drop in turnover of just over *% in ****. The forecasts for **** show a very slight recovery in the market, and suggest that the market will continue to grow in ...

1.3 Summary of market drivers

ANALYSIS OF THE DEMAND

2.1 A market dependent on new consumer habits

Household equipment plays a more than significant role in the growth rate of the IT support market, which has led to the development of the sector in the ****s. However, the global computer market was in decline until the year **** for nearly six years. The competition is indeed with tablets and ...

2.2 The aging of the French population

The french population is nowadays more and more aged . According to a prospective study by INSEE, */* of the French population will be over ** years old by ****. Life expectancy is expected to continue to increase, as the following graphs show, leading to new demands and new challenges. [***]

Estimates of the number of ...

2.3 Support for new products

Although the number of computers per household has hardly increased in the ** years leading up to ****, the number of tablets and smartphones has grown enormously This proportion has indeed increased from *% in **** to **% in **** concerning tablets . This proliferation therefore naturally creates an increase in the demand for IT support for these ...

MARKET STRUCTURE

3.1 Democratization of support services

According to an ADEME study conducted in June **** (***), the professionals of home computer assistance rely mainly on franchising and the development of connected objects to sustain their growth.

The services related to IT are in full development and are expected to continue to grow in the coming years. One of the ...

3.2 The development of remote assistance

Remote assistance is increasingly popular, and is provided via traditional media (***), the remote assistance allows to avoid the travel expenses and thus to reduce the cost. It is fast, most companies offer assistance within ** hours. The software TeamViewer is thus the leader of the remote assistance software, the company publishing it ...

3.3 The rise of connected objects

In the long term, the market could be driven by the boom in connected objects. Home computer assistance would no longer be limited to computers, but also to everyday connected objects In ****, the connected objects market in France grew by ***%, and then in ****, it grew by another **% compared to the previous ...

3.4 Workforce and training within the profession

The professional workforce in the home computer assistance sector is made up of both franchised companies and individuals. The latter are more and more numerous, offering a better service of proximity, and acting as a micro entrepreneur. [***]

In the case of an intervention at home, the company sends a technician, who ...

3.5 The development of franchise systems on a national scale

Becoming a franchisee in the home computer repair sector seems to be inexpensive in terms of initial investment, compared to other sectors. In fact, according to franchise-informatique.fr The average investment is about €**,***. In comparison, it takes at least €**,*** to open a real estate agency, and specialist businesses such as shops, ...

ANALYSIS OF THE OFFER

4.1 Rates and services

The B*C market

For individuals The packages are varied and can include

Training Installation and delivery of new equipment The configuration of a PC, a box, digital networks or any associated equipment Troubleshooting and part replacement Backup or data transfer The fight against possible viruses or malfunctions Purchasing advice.

These ...

4.2 Services offered in detail

Start-up support

It is a matter of assisting the customer throughout the process until he takes over the delivered product. Indeed, the customer may express the need to be trained to the new references induced by a new product

Turnkey formulas are therefore proposed: from the purchase of his property, the ...

REGULATION

5.1 An incentive-based regulatory framework for individuals

The VAT

In France, there are now * categories of home services with different VAT rates: *.*%, **%, **%. The *.*% VAT rate is reserved for personal care.

The normal rate of VAT (***).

The tax reduction

The individual who uses computer or internet assistance at home can benefit from a tax reduction . Conditions vary according ...

POSITIONING OF THE ACTORS

6.1 Segmentation

The INSEE NAF code number **.**Z corresponds to the activity of "Repair of computers and peripheral equipment".

The IT support market is still very fragmented, but there are still * main types of players:

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Reviews (2)

Reviews (2)

The home computer assistance market - France

Publicado en 04/07/2022 by Thierry Ovazza

"Very complete. One comment: for the cost of services, I would have appreciated a panel of several professionals This study is very helpful in my case study Thank you!"

The home computer assistance market - France

Publicado en 13/04/2021 by Client Anonyme - Ce client a souhaité rester anonyme


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