Summary of our market study

Get all the information you need
to understand this market

Detailed content of our market study

Inforamtion

  • Number of pages : ~ 40 pages
  • Format : Digital and PDF versions
  • Last update : 23/05/2024
Update Details

Summary and extracts

1 Synthèse du marché

1.1 Scope of the study

With digitalization and accompanying innovations, laptops have experienced significant development in recent years and are now an important part of everyday life for millions of people, both at work and at home.

Globally, the laptop market experienced a revenue growth (CAGR) of 2.04% between 2019 and 2022. It is expected to grow at a further CAGR of 2.59% during the forecast period from 2023 to 2028[Technology Market insight]

In Germany, the market for laptops experienced an average revenue growth (CAGR) of -1.61% between 2010 and 2022, striking a significant revenue growth at the onset of the Covid-19 pandemic of 12.59% between 2019 and 2020 [Gfu - Consumer & Home Electronics].

Laptop manufacturers are facing the need for constant innovation. This is because the trend is moving towards powerful devices that are suitable for gaming and creative applications such as video and graphics editing, for example. Therefore, many manufacturers like Dell, HP and Lenovo now offer powerful high-end models and gaming laptops with special graphics cards and processors. These innovations are reflected in rising prices. This is because while in 2015 the average price per laptop was 609€, in 2022 it averaged 804€, a price change of +32.01% [Gfu - Consumer & Home Electronics].

The market leaders in the industry are Apple, Windows, Asus, Dell, HP and Lenovo. Whereas in the past purchases were made in brick-and-mortar stores, nowadays many consumers prefer to buy via e-commerce platforms such as Galaxus, Amazon, Media Markt and Saturn.

The following market study analyzes the trends and typology of consumers. In addition, the market structure and competition of the industry is analyzed to provide valuable information.

All our studies are available online in PDF format

Take a look at an example of our research on another market!

Do you have a question about this study?   +44 238 097 0676

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Choosing this study means :

Access to more than 35 hours of work

Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.

Benefit from 6 years' experience and over 1,500 industry reports already produced

Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.

Our know-how and methodology enable us to produce reports that offer unique value for money.

Access to several thousand articles and paid-for data

Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).

To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)

Guaranteed support after your purchase

A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676

A digital format designed for our users

Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.

Our offers :

The market for laptops | Germany

89 €
  • Quels sont les chiffres sur la taille et la croissance du marché ?
  • Quels leviers tirent la croissance du marché et leur évolution ?
  • Quelles sont les dernières tendances sur ce marché ?
  • Quel est le positionnement des entreprises sur la chaine de valeur ?
  • Comment se différencient les entreprises du marché ?
  • Accédez à la cartographie des entreprises et à leurs profils.
  • Données issues de plusieurs dizaines de bases de données

  • Cette étude de marché est disponible en ligne et en pdf (38 p.)
  • Télécharger un exemple
  • Une question sur cette étude : (+33) 9 70 46 55 00

5 reports pack (-15%) DE Germany

75.6 € / study
378 € instead of 445 € -15%
  • 5 reports at €75.6 excluding VAT per study to choose from our German catalogue for 12 months
  • Save 15% on additional studies purchased
  • Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)

See the terms and conditions of the pack and the refund of unused credit.

Updates

Do you have a question ?
Our team is at your disposal at   +44 238 097 0676