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MARKET OVERVIEW

1.1 The hearing aid market

A hearing aid is a medical prosthesis intended for people with a hearing impairment and allowing certain sounds to be amplified according to the needs encountered

Historically, the first modern hearing aids appeared at the beginning of the 20th century with the invention by the Sonotone company of the first earphone in 1929. Hearing aids then became portable and increasingly discreet, particularly with the use since the end of the 1990s of smaller and more efficient microprocessors .

The hearing aid market can be divided into three product categories, namely :

  • The intra-auricular prostheses ;
  • The contour prostheses that make the user's BTE;
  • The prostheses with earphone in the conduit whose microphone is placed in the ear canal to reduce the size of the outer casing.

The global hearing aid market is experiencing a steady increase with the number of units sold increasing. The market is concentrated around a few international players

The french market displays a continuous expansion for several years, driven in part by an aging population and increasingly efficient technologies, although the price may still represent a barrier to purchase . The RAC 0 ("zero charge remainder") desired by the Government should, however, encourage a development on this particular point.

The market is organized around numerous specialized sales outlets s, sometimes independent, throughout the national territory, competing with the diversification of the activity of optical players and by some pharmacies

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Method

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Analysts 1 sector analyzed
in 40 pages
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.