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MARKET OVERVIEW

1.1 The hearing aid market

A hearing aid is a medical prosthesis intended for people with a hearing impairment and allowing certain sounds to be amplified according to the needs encountered

Historically, the first modern hearing aids appeared at the beginning of the 20th century with the invention of the first earphone by the Sonotone company in 1929. Hearing aids have since become portable and increasingly discreet, particularly with the use of smaller, more efficient microprocessors since the late 1990s.

The hearing aids market can be split into three product categories, namely:

  • In-the-ear prostheses ;
  • BTE prostheses that contour the user's ear;
  • In-the-canal hearing aids with the microphone placed in the ear canal to reduce the size of the outer case.

The global market for hearing aids is growing steadily and the number of devices sold is increasing, until the health crisis halted this momentum. The market is concentrated around a few major international players

The French market has been growing steadily for several years and has not really been affected by Covid-19. This market is driven in part by the aging population and increasingly efficient technologies. The price represented a brake to the purchase, but to allow a greater number of French people the access to a hearing medical device, the government set up since January 1st, 2021, the 100% Health, the RAC 0 ("reste à charge zéro") which makes it possible to have a fully refunded device.

The market is organized around numerous specialized outlets, some of which are independent, throughout the country, which are facing competition from the diversification of the optical industry and from certain pharmacies

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.