Content of the study:
The adult diaper market - France

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MARKET OVERVIEW

1.1 Definition and scope of study

The term adult diapers covers all absorbent products worn on the body and designed to combat adult incontinence. There are a number of different product ranges on the market, including full diapers, anatomical diapers, pants and straight diapers or inserts.

Urinary and fecal incontinence problems are generally linked to the aging of the human body, with weakening bladder muscles or prostate disorders. Other pathologies can also cause leakage, such as Crohn's disease or diabetes.

The market includes: manufacturers, leading hygiene companies, supermarkets, pharmacies, hospitals, nursing homes and private individuals.

The global market for adult diapers is growing, in particular due to the aging of the population, and is estimated to reach $10.9 billion in 2021.

The French market is also booming. The range is diversifying, and competition, combined with a communication strategy that plays down the taboo of bladder weakness, seems to be gradually overcoming it. As a result, consumption is on the rise, and sales in supermarkets are taking off. What's more, the Covid-19 crisis has had little impact on the French market.

What's more, with regular controls, brands are moving towards a more responsible offering. Certain chemical substances are being banned in favor of less dangerous ones.

With an ageing population and increasingly high-performance devices adapted to a wide range of needs, the adult diaper segment is enjoying sustained growth, despite the psychological obstacles (embarrassment, embarrassment, degrading image for the wearer) that continue to affect the market.

1.2 A growing global market

The global adult diaper market is valued by transparencymarketresearch at $**.* billion in ****. According to the same source, it should grow at a CAGR of *.*% between **** and ****.

evolution of the global adult diaper market World, ****-****, in billions of dollars CAGR=*.*% Source: ****

The graph below shows the evolution of sales of baby ...

1.3 In France, competition drives up adult diaper sales

A growing market

According to a LSA Conso article published in ****, the size of the mass-market incontinence products market is ***.* million euros, up *% in value terms on ****.

In addition, another LSA Conso article reveals that, in ****, the mass retail market (***) grew by *% in value and *.*% in volume to reach ** million units ...

1.4 International trade in adult diapers

The Harmonized Customs System provides access to French imports and exports of adult diapers. The chart below is based on code ******** entitled "Hygienic articles, e.g. incontinence articles (***)" .

Balance of trade in sanitary products including adult diapers France, ****, in millions of euros Source: ****

With the exception of ****, France's foreign trade balance ...

DEMAND ANALYSIS

2.1 Typology of incontinence sufferers

If urinary incontinence and anal incontinence are grouped together, *.* million people are affected by this disease[***]. In fact, *.* million people are affected by urinary incontinence and * million by anal incontinence. However, counting is a tricky business, and varies widely depending on the honesty of respondents (***).

Urinary incontinence

In women, the prevalence ...

2.2 Macro-economic indicators linked to urinary problems

Several factors have been identified as contributing to bladder weakness, including old age, pregnancy and the prevalence of prostate disorders.

Life expectancy and healthy life expectancy

There are two ways of calculating life expectancy.

Firstly, "classical" life expectancy is calculated at birth as the average age of death for people in ...

2.3 Disorders related to wearing adult diapers

In December ****, IFOP conducted a survey of French people on their perception of incontinence. We'll look at the results below.

Do you consider incontinence a taboo subject? France, December ****, in Source: ****

Incontinence is frequently regarded as a taboo subject, with **% of respondents to the IFOP survey considering it to be rather ...

2.4 Comfort and absorption come first

As all the online comparators point out, this product is still taboo, and for many people suffering from incontinence, taking the step of buying protection is quite difficult. That's why the challenge for brands is to succeed in consolidating this growing demand, so that it actually becomes a purchase. Indeed, the ...

MARKET STRUCTURE

3.1 A highly concentrated market

Few companies are present in the French adult diaper market. Essity, Procter and Gamble, Hartmann, Kimberley-Clark and Ontex are the four main companies in this market, each with their own brand. [***]

Essity;

Essity owns the Tena® brand , global and French market leader, with **.*% of the French market by value in ****, [***]

Procter ...

3.2 Value chain

Manufacturers of major brands

Most of the companies mentioned above (***) have their own production facilities, particularly in France.

Hartmann, for example, produces over *** million adult diapers at its plant in Lièpvre in the Haut-Rhin region of France. The site employs around *** people. Ontex, meanwhile, manufactures its incontinence products in Dourges ...

3.3 Risks related to diaper composition

The health issue

One survey after another warns of the dangers of disposable diapers, and parents are becoming increasingly alarmed. All reveal the presence of toxic residues and worrying quantities of allergenic, reprotoxic and carcinogenic substances. In particular, a report by the French agencyAnses has established that several regulatory levels of ...

OFFER ANALYSIS

4.1 Product ranges

The sphere-sante.com website, a specialist in treatments, solutions and advice for urinary disorders, offers the following range of adult diapers:

Absorbent briefs, which can be worn like panties or briefs to absorb leaks; Complete diapers, also known as adult diapers. The full-face diaper is fastened with two adhesives on the ...

4.2 Prices

By distributor

Prices on the sphere-santé.com website are shown in the table below.

The other product ranges also vary between the same price brackets, with the exception of straight protectors, which are slightly less expensive per unit.

However, there are far fewer different varieties of the latter products. Between ** and ...

4.3 Supply trends

As previously mentioned, ANSES, the French national agency for food, environment and occupational health and safety, has issued a report on the importance of environmental considerations in the manufacture of adult diapers. This report, which in its **** edition highlighted the presence of hazardous substances in products, shows a notable change in ...

REGULATIONS

5.1 Social security and mutual insurance reimbursements

Reimbursements for urinary protection

The Caisse Primaire d'Assurance Maladie may reimburse all or part of the purchase of urinary protection in the case of chronic illness or to keep hospitalized patients at home. [***].

The Caisse d'Assurance Retraite et de la Santé au Travail (***), which depends on the beneficiary's income.

Finally, mutual ...

5.2 Production standards

Manufacturers of adult diapers must comply with the European Union's REACH regulation. This requires companies to manage the risks associated with the use of chemical substances in the creation of the product, or the presence of such substances in the article sold. Companies must declare chemical substances in the product ...

POSITIONING THE PLAYERS

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Reviews (1)

Reviews (1)

The adult diaper market - Italy

Publicado en 29/07/2022 by Giuseppe Iannaccone - UNIVERSITY OF PISA - DIP. INGEGNERIA INFORMAZIONE

The study is very useful. It would be useful to have the study in multiple languages

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