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1.1 Presentation

The term adult diapers includes all the following absorbent products carried on you and intended to fight incontinence in adults. There are various product ranges on the market, such as full changes (diapers), anatomical layers, pants and straight layers or inserts . [ Health sphere ]

Urinary and faecal incontinence problems are generally related to the aging of the human body, with weakening of the bladder muscles or prostate disorders. Other conditions can cause these leaks, such as crohn's disease or diabetes [ Healthy ]

The adult diaper market is a segment of absorbents worn on oneself, which is itself included in the package paper hygiene articles . INSEE, in its COICOP classification of Individual Consumption by Purpose - used in particular in national accounting systems - classifies adult layers within the personal hygiene articles , from well-being and beauty products, subclass of body care ( item ).

With the ageing of the population and increasingly efficient systems adapted to various needs [ Health sphere ..., the adult diaper segment is experiencing sustained growth despite psychological obstacles (discomfort, embarrassment, degrading image for the wearer).


1.2 A significant share of the global diaper market

According to a study Simavita a company specializing in incontinence products, the adult diaper market represents **.*% of the global diaper market with a turnover of *.* billion in **** . This segment should experience sustained growth with a CAGR announced at *.**% for the period ****-****, i.e. a market with **.* Billion dollars in the ...

1.3 In France, a growing segment of paper hygiene products

Key figures The incontinence market, of which adult diapers are a segment, in France represents *** million euros in **** based on Euromonitor data. Source: Euromonitor According to Statista, it is on the *th e segment within the tissue and toilet paper market , in growth of *.*% per year on average over the period ...


2.1 Typology of people with incontinence

According to Sphère-santé, a specialist in urinary disorders in France, incontinence is a condition that affects nearly * million French people, or about *% of the population . [***]. However, the count is very delicate, and varies greatly depending on the honesty of the respondents (***).
Incontinence problems are more common among women
In women, ...

2.2 Macroeconomic indicators related to urinary problems

Several factors have been identified regarding bladder weakness, such as age, pregnancy, and the prevalence of prostate disorders.
Life expectancy and healthy life expectancy
Eurostat, the official supplier of statistics to the European Union, provides information on several indicators related to life expectancy.
The "classic" life expectancy first, calculated at birth ...

2.3 Disorders related to the use of adult diapers

There is a taboo around urinary incontinence, and many people are reluctant to consult for this type of problem, depriving themselves of the help and treatment offered by social security. Among all the physical problems affecting men in ****, incontinence is in the top **, since **% of respondents (***) in **** as part of the ...

2.4 Comfort and absorption are paramount

The site compared more than **,*** diapers and user reviews to create a comparative table of the best adult diapers in ****. The top * products are entitled to a list of positive and negative points.
Among the criteria that regularly return in positive points are comfort and absorbency (***). In general, each ...

2.5 Distribution sees sales in physics decline slightly in favour of the Internet

There are mainly four distribution channels for adult diapers:
Pharmacies Supermarkets, superstores and hypermarkets Internet and general online sales sites Specialty stores, online or offline shops
The distribution of market shares of distribution channels in the "Tissue and Hygiene" sector, very similar to that of the adult incontinence market, is as ...


3.1 A highly concentrated market

Few companies are present on the French market for adult diapers Essity, Hartmann, Kimberley-Clark and Ontex are the four main companies in this market, each with its own brand. Euromonitor estimated in **** that **% of Essity's market share in the French adult incontinence market .
Essity owns the Tena® brand, a specialist in ...

3.2 Value chain

Most of the companies mentioned above have their own production units, particularly in France.
Hartmann, for example, produces more than *** million adult diapers in its factory located in Lièpvre in the Haut-Rhin. This site employs about *** people. Ontex, for its part, manufactures its incontinence products in Dourges, Pas-de-Calais, in ...


4.1 The different product ranges

The site, a specialist in treatments, solutions and advice for urinary disorders, offers the following range of diapers for adults:
Absorbent briefs, can be worn like classic panties or briefs and absorb leaks Complete changes also known as adult diapers. The complete diaper change is fixed with two adhesives ...

4.2 Prices charged

According to the distributor The prices charged on the site sphere-santé.com oscillate between *,**€ and *,**€ per unit for absorbent briefs between *,**€ and *€ per unit for complete changes and between *.**€ and *.**€ per unit for anatomical protection . The other product ranges also vary between the same price ranges, except for straight protection, which ...

4.3 Trends in environmental considerations

EDANA, the international trade association for the non-woven and absorbent hygiene products industries, insists in a sustainability report on the environmental progress made by adult diaper manufacturing companies. [***]
Brands like Tena® Tena is committed to environmental initiatives by limiting their waste production. [***]. The same applies to other brands such as Abena® ...

4.4 New products brought by new players on the market

This new online distributor offers both advice and products to fight incontinence and discomfort. The site is based on nurse advice that clients can directly question, and deliveries within ** hours. [***]
The Japanese start-up Triple W created the DFree mobile application in ****, and has been available in France since October ...


5.1 Reimbursement of social and mutual security

The Primary Health Insurance Fund can reimburse all or part of the purchase of urinary protection in the event of chronic illness or home care for hospitalized persons. [***].
The Caisse d'Assurance Retraite et de la Santé au Travail (***), which depends on the beneficiary's income.
Finally, mutuals can also refund the purchase ...

5.2 Production standards

Producers of adult diapers must comply with European Union regulations REACH . It requires companies to manage the risks associated with the use of chemical substances for the creation of the product or the presence of such products in the sold item. Companies must declare chemical substances in the product design.
The ...


6.1 Segmentation

  • Essity
  • Ontex
  • Kimberly-Clark
  • Hartmann
  • Procter & Gamble
  • Berry Global
  • Abena
  • Coloplast
  • Sanygia
  • Triple W
  • Incontinence-protection
  • AMD

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chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

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Héloise Fruchard

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Imane Essadiq

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Vincent Defrenet

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Eva-Garance Tison

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Michela Grimaldi

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Azelie Prigent

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Jules Decour

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Alexia Vacheron

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Anna Oeser

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Gabriel Salvitti

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