Why buy this market study?

80% of managers consider sector information as essential in decision-making; a growing practice. Decision-makers who do not consult market studies may therefore disadvantage their project. At Businesscoot, we offer synthetic and visual market studies. These studies include the information necessary for a good understanding of a sector.

What payment methods are available?

4 payment solutions are offered: Credit card payment, Payment via Paypal, Bank transfer payment, Deferred payment by sending a purchase order to info@businesscoot.com

What are the terms of the Satisfied or Money Back guarantee?

If you consider that the content of the study is insufficient in relation to its price, we will refund you if the following conditions are met: The purchase is made as a professional, with a SIRET number, an address and a professional email. The refund request is sent to info@businesscoot.com within the week following the order.

Is it possible to subscribe to access all studies?

Yes. Contact us at info@businesscoot.com so we can define together the subscription formula best suited to your needs.

Hygiene

well being

The diaper market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

Innovation

Unlimited questions for 24h

SectorAI — Query French markets. Access the data that makes the difference.

Ask the questions you care about on any market — including niche or emerging ones.

Get reliable answers built from private professional content, inaccessible to generalist AIs (GPT, Gemini, Mistral, etc.).

Study Overview

The baby diapers market in France covers all activities relating to the production and sale of baby diapers. Diapers are hygienic items worn next to the body as underwear, with an absorbent mattress. The material making up this mattress is generally defibrated wood pulp, also known as "fluff" pulp. Other materials are also included in the composition of the diapers (plastic, elastics for ease of wear, lotion to protect the skin, urine indicator, perfume, etc.). Two main types of consumer use diapers:

Infants ; Certain elderly people suffering from incontinence.

In this study, we will focus solely on the baby diaper segment, which accompanies children until they are potty-trained, at around three years of age. Diapers can also be segmented according to type: washable and disposable. The global market has been growing steadily over the past 10 years, and is expected to register a CAGR of 4. 9% between 2022 and 2030. Despite an overall drop in the birth rate, as well as the difficulties encountered by the beauty care sectorthe baby diapers and baby hygiene sector in general will do very well in 2022. Indeed, while the health crisis hit the sector hard, the recovery was very marked in 2021: rising birth rates, renewed hygiene habits... diapers are mainly distributed and bought in supermarkets, although the boom in online sales should not be overlooked. Consumers are increasingly sensitive to the composition of diapers and their potential toxicity. Ecological arguments play an increasingly important role in purchasing decisions. The main players in this market are, of course, diaper manufacturers such as P & G and Kimberly-Clark, but also retailers such as Leclerc and Carrefour.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Definition and scope of study
- 1.2 A fast-growing global market
- 1.3 Slight rebound for the French market
- 1.4 Foreign trade
2. Demand analysis
- 2.1 Demand held back by falling fertility rates
- 2.2 Buying behavior
- 2.3 Classic diapers dominate, but diaper covers are increasingly in demand
- 2.4 Towards more natural, less polluting alternatives
- 2.5 The rise of cloth diapers
3. Market structure
- 3.1 Production and industry structure
- 3.2 Distribution of baby diapers
- 3.3 A highly concentrated market
4. Offer analysis
- 4.1 Layer types
- 4.2 Prices subject to inflation
- 4.3 A product range shaped by developments in the fluff pulp market
- 4.4 Supply trends
5. Regulations
- 5.1 Baby diaper regulations
- 5.2 The ANSES report