1.1 Definition and scope of study
Diapers are used in incontinence situations. They are hygiene items to be worn directly on the body as underwear, given their absorbent properties. Two main types of consumers use diapers: infants and some elderly people with incontinence. In this study we will focus only on baby diapers. These accompany the child until the age of cleaning, which is about three years old.
The global market has been growing steadily since 2010, and it is expected to continue to do so in the coming years. The dynamism of this market is closely linked to the country's demographic situation. Following the publication of a report sounding the alarm on diaper composition, the French market has been marked by a crisis of consumer trust since 2017, so that it has been suffering a sharp decline for several years. The efforts of manufacturers to restore trust, as well as the emergence of new players, will drive the market recovery.
Diapers are mainly distributed and purchased in supermarkets, although the growth of online sales should not be overlooked.
Consumers are increasingly sensitive to diaper composition and potential toxicity. Green arguments are playing an increasingly important role in purchasing decisions.
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1 sector analyzed
in 40 pages
The make-up market - France
Publicado en 31/07/2022 by Denise GOMBER - ACCEDPLUS
Interesting study with many figures I only regret that there is no section on employment related to the sector of activity developed.
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Publicado en 10/01/2022 by Client anonyme - Ce client a souhaité rester anonyme
Interesting study to understand a market in regular decline. Change in human behavior well measured and analyzed. A rare example of a leader who after a strategy of regular price increase is forced to change his strategy and lower his prices. Very innovative analysis of the traffic of the main manufacturers' websites
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Very complete study which shows in particular that the development of the consumption of essential oils accompanies the wave of the soft medicine and the do it yourself which seduces the consumers in more and more fields
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The make-up market - France
Publicado en 05/01/2022 by Client anonyme - Ce client a souhaité rester anonyme
Very complete study on production, distribution and consumption. It underlines the importance of e-commerce and organic products in this sector.
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