Content of the study:
The baby care and hygiene market - France

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MARKET OVERVIEW

1.1 Definition and presentation

The arrival of a new baby is a relatively stressful event for young parents, often torn between the desire to do well and the fear of doing wrong. This is especially true when it comes to baby hygiene. Between debates and polemics, it is often complicated to take a clear position on the care to be provided.

While newborn hygiene has a special place among parents for obvious health reasons, bathing is a key moment for creating a bond between the child and its parents. A calm and serene atmosphere is therefore necessary, which requires a certain amount of preparation on the part of the parents, especially material preparation.

With 758,000 births in 2018, France is the most fertile country in the European Union (INSEE), representing 1.87 children per woman for a European average of 1.6. The French market for baby hygiene products is thus defined as one of the most dynamic in the EU.

The market can be segmented into four distinct product categories, although a specific study exists on baby nappies:

  • Diapers;
  • Soaps;
  • Creams and treatments ;
  • Wipes.

A trend towards the consumption of organic baby hygiene products has been emerging in recent years. This phenomenon is explained by an increase in the attention paid to the chemical composition of these products by parents. The NGO Women in Europe for a Common Future (WECF) carried out a study in 2018 which states that around 90% of products on this market contain hazardous chemicals.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Reviews (3)

Reviews (3)

The men's razor market - France

Publicado en 10/01/2022 by Client anonyme - Ce client a souhaité rester anonyme

Interesting study to understand a market in regular decline. Change in human behavior well measured and analyzed. A rare example of a leader who after a strategy of regular price increase is forced to change his strategy and lower his prices. Very innovative analysis of the traffic of the main manufacturers' websites


Businesscoot Response:

Hello Grégoire, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.

The essential oils market - France

Publicado en 09/01/2022 by Lorraine Ferry

Very complete study which shows in particular that the development of the consumption of essential oils accompanies the wave of the soft medicine and the do it yourself which seduces the consumers in more and more fields


Businesscoot Response:

Hello Lorraine, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.

The make-up market - France

Publicado en 05/01/2022 by Client anonyme - Ce client a souhaité rester anonyme

Very complete study on production, distribution and consumption. It underlines the importance of e-commerce and organic products in this sector.


Businesscoot Response:

Hello Gregoire, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

Customer cases and references

Customer cases and references
La pépite Interview
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BFM Business

La pépite Interview

Paul-Alexis Kebabtchieff
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Boston Consulting Group

Paul-Alexis Kebabtchieff

Marie Guibart
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Kea Partners

Marie Guibart

Elaine, Durand
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Crédit Agricole, Information & Veille

Elaine, Durand

Philippe Dilasser
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Initiative & Finance

Philippe Dilasser

Anne Baudry
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Metro

Anne Baudry

Amaury Wernert
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Kroll (Duff & Phelps)

Amaury Wernert

Smart Leaders Interview
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B-Smart

Smart Leaders Interview