Content of the study:
The shampoo market - France

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1.1 Definitions and scope of study

Shampoo is a hair care product, generally in the form of a viscous liquid, used for cleansing the hair. Most of the time, these products are prepared by coupling a surfactant - a surfactant that enables liquids to be washed and emulsified with water - with a co-surfactant, which reinforces the action of the main surfactant.

Special shampoos are also available for people with dandruff, color-treated hair, certain hair types, gluten or wheat allergies , or a preference for natural products.

The global shampoo market is expected to grow at a rapid rate of 2.6% per year to 2027 due to the increasing prevalence of hair-related disorders such as dandruff, hair loss, greasy hair, dry hair, itching and many others. These disorders are reinforced by more stressful lifestyles and more polluted environments. Asia-Pacific is the dominant region for shampoos, with almost a third of the global market. In France, the sector is less buoyant, with a slow decline in the market over the last two or three years.

However, there are several very dynamic segments in the French shampoo market. Demand for natural products and ultra-premiums is rising sharply, and these can provide interesting leverage for players wishing to compensate for declining market volumes.

The main players in this market are FMCG groups such as L'Oréal, Henkel and P&G, and retailers such as Leclerc, Carrefour and Intermarché.

1.2 Key figures for the global market

Growth and market size

The global shampoo market is expected to reach $**.* billion in ****, with a CAGR of +*.*% forecast for the period ****-****...

Global shampoo market World, ****-*****, in billions of euros Source: ****

A promising segment

Dry shampoos are also expected to grow over the next few years, reaching $*.* billion in ...

1.3 A market in difficulty in France

Shampoos are included in the INSEE nomenclature under naf code **.**Z "Manufacture of perfumes and toiletries".

Perfume and toiletries manufacturing market France, ****-****, in billions of euros Source: ****

Sales of perfumes and toiletries grew by **.**% between **** and ****, reaching a value of ** billion euros.

Hair care accounts for around *% of total fragrance ...

1.4 France, a net exporter of shampoos

Shampoos are registered under HS code ****** "Hair preparations; shampoos" in the UN Comtrade nomenclature.

French shampoo exports rose by **% between **** and ****, from $*** million to $*** million. Imports also climbed by **.*% from ***.* to ***.* million euros. The coverage rate (***) of this market was ***.*% in ****, which means that France exports around *.* times as much shampoo ...


2.1 Women are the leading shampoo consumers, despite declining indicators

Usage by gender

While the distribution by sex is homogeneous in the French population, women's shampoos have significantly more users than men's shampoos. This is probably due to the less systematic use of shampoos by male consumers than by female consumers.

Theremain the leading consumers of shampoo in France, and are ...

2.2 For men, a less marked drop in shampoo consumption

Usage by frequency

Men's shampoo consumption practices differ from those of women. The overwhelming majority of women wash their hair * or * times a week. This is not quite the same for men, with a more even distribution between the different categories. Nearly half use shampoo * or * times a week, but almost ...

2.3 France's favourite shampoo brands

The graph below is based on OpinionWay's survey of French consumers' favorite brands in March ****. These are respondents' answers to the question "Do you like this or that brand of shampoo?" for each brand, with the percentage corresponding to the proportion of respondents who answered "yes".

Garnier Ultra Doux is the ...

2.4 Most popular shampoos in France

The choice of shampoo depends on a number of characteristics, including hair variety, hair color and hair type (***). In addition, shampoo brands tend to offer different products for different genders.

Shampoos for normal hair and color-treated hair are the most widely used shampoos for women, with over *.* million consumers each. Shampoos ...


3.1 A concentrated market dominated by L'Oréal

Market share

L'Oréal dominated the shampoo market in **** with its Elseve, Ultra Doux (***). The overall market is therefore concentrated, with six groups accounting for nearly three-quarters of sales.

Market share in value of leading hair care brands (***) France, ****, in Source: ****

Types of shampoo consumed by the French

The most widely ...

3.2 Distribution and channels of cosmetics sales


Sales of hair care products account for one-fifth of the market's cosmetics sales, still behind skin care, which dominates the market.

Breakdown of cosmetics sales France, ****, in percent Source: ****

Distribution channels

According to Alioze, supermarkets still dominate the market, accounting for almost **% of sales. However, their influence is diminishing year ...

3.3 The evolution of e-commerce

E-commerce is increasingly favored by the French , as the following graph shows: although average amounts have fallen slightly, the number of transactions has greatly increased, from ** to **. So overall, e-commerce spending has risen sharply on average between **** and ****, from **** to **** euros.

Amount spent on e-commerce per user France, ****-****, in euros/transaction ...

3.4 Number of establishments and geographical breakdown

We use NAF code **.**Z "retail sale of perfumes and beauty products in specialized stores", which includes shampoos, to obtain an order of magnitude for changes in the number of establishments selling shampoos.

Number of establishments and employees in the perfume, cosmetics, toiletries and personal care retail sector France, **** to ****, in ...


4.1 Shampoo composition and product types

Shampoo composition is governed by the International Nomenclature of Cosmetic Ingredients (***).

Demineralized water is the main ingredient, accounting for **-**% of the composition and acting as a solvent. Washing agents, between **% and **% of the composition, dissolve the grease entrained with the water. Shampoos also contain foaming agents (***) and preservatives, mandatory to ...

4.2 Highly variable prices on the shampoo market

On average, a shampoo costs €*.** for a *** ml bottle.

The list below shows the prices of shampoos offered by various brands:

Shampoo prices vary widely, as the above list shows.

Generally speaking, shampoos sold in supermarkets range from €* per liter for private labels to over €*** per liter for premium products, such ...

4.3 Supply trends

French interest in product types

**% of French consumers would be ready to use solid hygiene products (***), which represents a significant potential market. Shampoo is one of the products available in solid form, and its development should be rapid over the next few years.

Do you use solid hygiene products or ...


5.1 European legislation

Regulation ****/**** of the European Parliament dated November **, **** governs cosmetic products within the European Union. This law was created to prevent and protect consumers from potential health hazards. It imposes four criteria before cosmetic products can be marketed:

Each product must have a Product Information File (***), containing all analyses, tests, manufacturer's documents, ...

5.2 Endocrine disruptors

Some shampoos and hair care products may contain endocrine disruptors. These molecules act on the hormonal balance of numerous species, and are accused of undesirable health effects.

The UFC Que choisir? association has launched an application called Quelcosmetic? which lists all cosmetics products. Users can check their product simply by scanning ...


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Reviews (4)

Reviews (4)

The make-up market - France

Publicado en 31/07/2022 by Denise GOMBER - ACCEDPLUS

Interesting study with many figures I only regret that there is no section on employment related to the sector of activity developed.

The men's razor market - France

Publicado en 10/01/2022 by Client anonyme - Ce client a souhaité rester anonyme

Interesting study to understand a market in regular decline. Change in human behavior well measured and analyzed. A rare example of a leader who after a strategy of regular price increase is forced to change his strategy and lower his prices. Very innovative analysis of the traffic of the main manufacturers' websites

Businesscoot Response:

Hello Grégoire, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.

The essential oils market - France

Publicado en 09/01/2022 by Lorraine Ferry

Very complete study which shows in particular that the development of the consumption of essential oils accompanies the wave of the soft medicine and the do it yourself which seduces the consumers in more and more fields

Businesscoot Response:

Hello Lorraine, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.

The make-up market - France

Publicado en 05/01/2022 by Client anonyme - Ce client a souhaité rester anonyme

Very complete study on production, distribution and consumption. It underlines the importance of e-commerce and organic products in this sector.

Businesscoot Response:

Hello Gregoire, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

Customer cases and references

Customer cases and references
La pépite Interview
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BFM Business

La pépite Interview

Paul-Alexis Kebabtchieff
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Boston Consulting Group

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Marie Guibart
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Kea Partners

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Elaine, Durand
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Crédit Agricole, Information & Veille

Elaine, Durand

Philippe Dilasser
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Initiative & Finance

Philippe Dilasser

Anne Baudry
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Anne Baudry

Amaury Wernert
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Kroll (Duff & Phelps)

Amaury Wernert

Smart Leaders Interview
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Smart Leaders Interview