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MARKET OVERVIEW

1.1 Definitions and scope of study

Shampoo is a hair care product, usually in the form of a viscous liquid, used to cleanse the hair. Most of the time, these products are prepared by combining a surfactant -surfactant for washing and emulsifying liquids with water - with a co-surfactant which reinforces the action of the main surfactant.

Special shampoos are also available for people with dandruff sufferers with colour-treated hair with a certain kind of hair , allergic to gluten or wheat or related to the use of natural products.

The global shampoo market is expected to grow at a rapid rate of 4% per year until 2024 due to the increasing prevalence of hair disorders such as dandruff, hair loss, oily hair, dry hair, itching and many others. These disorders are reinforced by more stressful lifestyles and more polluted environments Asia-Pacific is the dominant region in shampoos with almost a third of the world market. In France, the sector is less buoyant with a slow decline in the market over the last two to three years .

However, there are several very dynamic segments in the French shampoo market. Indeed, natural products and ultra-premium products are experiencing a strong increase in demand and they can be interesting levers for players wishing to compensate for the decline in market volume.

The main players in this market are consumer product groups such as L'Oréal, Henkel and P and distributors such as Leclerc, Carrefour or Intermarché .

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Reviews (5)

The make-up market - France

Publicado en 31/07/2022 by Denise GOMBER - ACCEDPLUS

Interesting study with many figures I only regret that there is no section on employment related to the sector of activity developed.

The men's razor market - France

Publicado en 10/01/2022 by Client anonyme - Ce client a souhaité rester anonyme

Interesting study to understand a market in regular decline. Change in human behavior well measured and analyzed. A rare example of a leader who after a strategy of regular price increase is forced to change his strategy and lower his prices. Very innovative analysis of the traffic of the main manufacturers' websites


Businesscoot Response:

Hello Grégoire, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.

The essential oils market - France

Publicado en 09/01/2022 by Lorraine Ferry

Very complete study which shows in particular that the development of the consumption of essential oils accompanies the wave of the soft medicine and the do it yourself which seduces the consumers in more and more fields


Businesscoot Response:

Hello Lorraine, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.

The hair care market - France

Publicado en 08/01/2022 by Geoffroy Boucheteil

On this market too, we can see the takeoff of organic and natural products since 2012


Businesscoot Response:

Hello Geoffroy, Thank you for your feedback. If you have any comments regarding possible points of improvement, we would be happy to discuss them with you soon.

The make-up market - France

Publicado en 05/01/2022 by Client anonyme - Ce client a souhaité rester anonyme

Very complete study on production, distribution and consumption. It underlines the importance of e-commerce and organic products in this sector.


Businesscoot Response:

Hello Gregoire, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.