The shampoo market - France

Shampoo is a hair care product, generally in the form of a viscous liquid, used for cleansing the hair. Most of the time, these products are prepared by coupling a surfactant - a surfactant that enables liquids to be washed and emulsified with water - with a co-surfactant, which reinforces the action of the main surfactant. Special shampoos are also available for people with dandruff, color-treated hair, certain hair types, gluten or wheat allergies , or a preference for natural products. The global shampoo market is expected to grow at a rapid rate of 2.6% per year to 2027 due to the increasing prevalence of hair-related disorders such as dandruff, hair loss, greasy hair, dry hair, itching and many others. These disorders are reinforced by more stressful lifestyles and more polluted environments. Asia-Pacific is the dominant region for shampoos, with almost a third of the global market. In France, the sector is less buoyant, with a slow decline in the market over the last two or three years. However, there are several very dynamic segments in the French shampoo market. Demand for natural products and ultra-premiums is rising sharply, and these can provide interesting leverage for players wishing to compensate for declining market volumes. The main players in this market are FMCG groups such as L'Oréal, Henkel and P&G, and retailers such as Leclerc, Carrefour and Intermarché.