1.1 Definitions and scope of study
Shampoo is a hair care product, usually in the form of a viscous liquid, used to cleanse the hair. Most of the time, these products are prepared by combining a surfactant -surfactant for washing and emulsifying liquids with water - with a co-surfactant which reinforces the action of the main surfactant.
Special shampoos are also available for people with dandruff sufferers with colour-treated hair with a certain kind of hair , allergic to gluten or wheat or related to the use of natural products.
The global shampoo market is expected to grow at a rapid rate of 4% per year until 2024 due to the increasing prevalence of hair disorders such as dandruff, hair loss, oily hair, dry hair, itching and many others. These disorders are reinforced by more stressful lifestyles and more polluted environments Asia-Pacific is the dominant region in shampoos with almost a third of the world market. In France, the sector is less buoyant with a slow decline in the market over the last two to three years .
However, there are several very dynamic segments in the French shampoo market. Indeed, natural products and ultra-premium products are experiencing a strong increase in demand and they can be interesting levers for players wishing to compensate for the decline in market volume.
The main players in this market are consumer product groups such as L'Oréal, Henkel and P and distributors such as Leclerc, Carrefour or Intermarché .
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