The deodorant market in France

Deodorant is a cosmetic product designed to eliminate or mitigate particularly unpleasant body odors. It is usually marketed in the form of a spray, roll-on, stick, or other modality. The scope of this market is limited to body deodorants and does not include the indoor

The French hair care market is valued at over €1.3 billion. The global hair care market is estimated at $80 billion. The French market is stable. Natural and organic products have grown considerably in popularity, with 58% of French women buying organic cosmetics or hygiene products. Large multinational groups dominate the market, and traditional supermarkets remain the preferred distribution channel, accounting for over 50% of sales. Hair care consumption habits reveal four major concerns among the population: hair loss, hair thinning, dandruff and damaged hair. Addressing these concerns is a real challenge for companies. Multinationals dominate the market: L'Oréal, Garnier : Procter & Gamble , Head & Shoulders brands. Unilever , Dove and TRESemmé brands. Johnson & Johnson : Henkel

French market for men's shavers worth around €300 million The global market for men's shavers has been growing steadily, with a forecast annual growth rate of 7% between 2024 and 2033. In 2023, the market is valued at $26.83 billion. Europe currently dominates the market with a 26.2% share, but Asian markets, particularly India and China, are developing rapidly, with an average annual growth rate of 11% to 2031. The market comprises three segments: clippers, electric shavers and wet shavers. Procter & Gamble, which owns brands such as Gillette, Venus and Braun, dominates over 60% of the global market. More than half of French men have abandoned their usual daily shave. Men over 45 are also increasingly opting for the bearded look. Shaving is increasingly seen as part of a grooming routine, with the adoption of products such as préras, aftershaves and beard oils. The shaving preparations segment is valued at between 80 and 85 million euros, with an increase of around 35% in four years.