1.1 Definition and scope of the study
Perfume is a cosmetic article composed of essential oils and alcohol which can be declined in different forms, such as eaux de parfum and toilet water This study is based on the alcohol concentration and the manufacturing process. Essential oils themselves are excluded from the scope of this study
The fragrance market includes all the toiletries intended to be applied on a person in order to impregnate it voluntarily of a pleasant odor and gathers thus in particular the toilet waters, the water of perfume and the water of Cologne. Perfumeries are the distribution locations for these products and can take many different forms, ranging from a large food store to a perfumer's workshop
The world market for perfume is approximately 45 billion and has a continued rise for several years, an increase that should continue in the future. This dynamic is driven on the one hand by the positive performance of the luxury goods sector, and in particular global companies such as Chanel, Dior or L'Oréal, and on the other hand by the multiplication of the number of perfume references, offering products adapted to all markets and all consumers.
In France, the market has recently started to rise again after several years of declining sales. This new impetus is the result of the increase in consumption and the product range upgrade preferred by French customers.
Several recent trends are affecting the request the development of niche fragrances, original and more premium products than the mass-market perfumes, the appearance of customization solutions and, as in many sectors, the multiplication of the number of organic and responsible approaches. The France is by far the leading European producer of perfumes and toiletries ahead of Germany and Italy, reflecting a trend towards production still often located in countries known for their know-how in the field of luxury
The COVID-19 crisis has accelerated the transformation of the sector, particularly in terms of the distribution This is a key link in the perfumery value chain. With the closure of physical sales outlets, the major perfumers had to compensate by developing their digital sales relays, in particular specialized e-commerce sites. Faced with this trend, the physical distributors must innovate and communicate to continue to attract customers to their outlets. The most likely to resist this trend are the large and strong networks, which pushes independent brands to join a group or risk disappearing.
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