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1.1 Definition and scope of the study

Perfume is a cosmetic article composed of essential oils and alcohol which can be declined in different forms, such as eaux de parfum and toilet water This study is based on the alcohol concentration and the manufacturing process. Essential oils themselves are excluded from the scope of this study

The fragrance market includes all the toiletries intended to be applied on a person in order to impregnate it voluntarily of a pleasant odor and gathers thus in particular the toilet waters, the water of perfume and the water of Cologne. Perfumeries are the distribution locations for these products and can take many different forms, ranging from a large food store to a perfumer's workshop

The world market for perfume is approximately 45 billion and has a continued rise for several years, an increase that should continue in the future. This dynamic is driven on the one hand by the positive performance of the luxury goods sector, and in particular global companies such as Chanel, Dior or L'Oréal, and on the other hand by the multiplication of the number of perfume references, offering products adapted to all markets and all consumers.

In France, the market has recently started to rise again after several years of declining sales. This new impetus is the result of the increase in consumption and the product range upgrade preferred by French customers.

Several recent trends are affecting the request the development of niche fragrances, original and more premium products than the mass-market perfumes, the appearance of customization solutions and, as in many sectors, the multiplication of the number of organic and responsible approaches. The France is by far the leading European producer of perfumes and toiletries ahead of Germany and Italy, reflecting a trend towards production still often located in countries known for their know-how in the field of luxury

The COVID-19 crisis has accelerated the transformation of the sector, particularly in terms of the distribution This is a key link in the perfumery value chain. With the closure of physical sales outlets, the major perfumers had to compensate by developing their digital sales relays, in particular specialized e-commerce sites. Faced with this trend, the physical distributors must innovate and communicate to continue to attract customers to their outlets. The most likely to resist this trend are the large and strong networks, which pushes independent brands to join a group or risk disappearing.






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Reviews (2)

The perfume market and perfumeries - France

Publicado en 29/10/2022 by Gökalp HAMURCU - My Go Paris

L’étude est très bien réalisée, tout est très claire, bien détaillé, actuel surtout. C’est très bien organisé et le fil conducteur est bon. Beau travail.

Businesscoot Response:

Merci infiniment Gökalp pour votre retour ainsi que la confiance accordée.

The perfume market and perfumeries - France

Publicado en 02/01/2022 by Geoffroy Boucheteil

Very complete study on consumer behavior, brands, distributors and manufacturers. It shows both the strength of the shock of the health crisis and the resilience of this market. Note the strong growth of organic products.

Businesscoot Response:

Hello Geoffroy, Thank you very much for your very positive and detailed feedback, as well as for the trust you have placed in us.