The market for natural extracts - France

The plant extracts market encompasses all fragrant, aromatic and medicinal plants used in fields as diverse as the pharmaceutical industry, food supplements, physiotherapy, herbal medicine, hygiene, cosmetics, agri-food, etc. Globally, the market is enjoying good momentum, with expected growth (CAGR) of 8.67% over the period 2024-2033.Asia-Pacific andEurope together account for over 60% of the global market. The European market, meanwhile, is expected to record compound annual growth of 10.64% between 2024 and 2029. In France, the market for PPAM (perfume, aromatic and medicinal plants) marketis a little more contrasted, with the number of farms declaring PPAM to the CAP rising, while sales by PPAM producer groups are falling. There are several plausible explanations for this: market fragmentation, with an increase in the number of growers pushing prices down and thus reducing unit revenues; variability in yields and climatic conditions; changes in sales and marketing strategies, etc. France's trade balance in this market is in deficit, and the country relies heavily on imports. Demand for natural extracts is driven by various trends: aromatherapy, Do It Yourself, the consumption of dietary supplements, the use of natural beauty products... French production of PPAM varies greatly from region to region. Indeed, the south-eastern regions show a higher concentration of PPAM cultivation. In addition, the French market for PPAM is mainly driven by lavender and lavandin production , with 32,838 hectares dedicated to this crop in 2022.