MARKET SUMMARY
1.1 Market definition
The cut flower market includes several players, including producers , the wholesalers and the specialty stores Most bouquets of cut flowers, picked or offered, can be kept for about a week, although some varieties can be kept for up to 15 days. Cut flowers are most often used for interior decoration such as ornamentation at funerals and in cemeteries
The European market for the consumption of flowers and ornamental plants represents a large part of world consumption. These are the Netherlands, United Kingdom and Denmark which are the largest consumers, relative to the number of inhabitants. In the foliage market, the cut flower segment occupies a prominent place followed by the living plants segment
It should also be noted that the increasing importance of emerging countries in the production of cut flowers due to favourable climatic conditions , of the aggressive pricing policies and progress in terms of transport (particularly maritime). Moreover, the geographical expansion of production and the development of logistics solutions emissions, particularly long-distance transport capacity, are the main factors driving the cut flower market
According to our estimates, the French cut flower market is dominated by the interior design segment Then come the segments of plants for cemetery and funeral plants. The majority of French imports of cut flowers come from the Netherlands, even if their production could be carried out in another country (Africa, South America)
The French market is stimulated by the development of new distribution methods online such as the rise of subscriptions, "boxes" or "clicks" mechanisms
Finally, the French market can rely on the growing sensitivity of some consumers to the consumption of local products, and in this case cut flowers produced in France. Moreover, the label "Flowers of France" was set up to promote "made in France", the use of short circuits and a season production . However, many people face the price argument will prefer to buy cheaper imported foreign productions
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
RULES AND REGULATIONS
POSITIONING OF THE ACTORS
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Reviews (5)
The chocolate and chocolate factory market - France
Publicado en 23/06/2022 by Helie Krotoff
OK
The market for sports nutrition supplements - France
Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL
We got the numbers we needed. Excellent study
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The Farm Animal Feed Market - France
Publicado en 09/01/2022 by Hugo Schott - Businesscoot
Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector
Businesscoot Response:
Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)
The market for sports nutrition supplements - France
Publicado en 06/01/2022 by Amaury Wernert
The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting
Businesscoot Response:
Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)
The ready meal market - France
Publicado en 26/11/2020 by Lucie Piette - Cooperl
Good synthesis of the market with interesting figures
Businesscoot Response:
Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)