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MARKET OVERVIEW

1.1 Definition and presentation

The honey market includes the marketing of honey, but also all the products of the hive like pollen, royal jelly or propolis.

With nearly 40 000 tonnes of honey consumed per year The French are among the biggest consumers of honey in Europe. The products enjoy a generally positive image among consumers, who are looking for more healthy and local products. However, the French sector is still facing strong competition from foreign products, particularly from China (the world's leading producer), Spain and Ukraine. French companies such as Family Michaud Beekeeper however, they are managing to prosper and develop both in France and internationally.

In a market undergoing a profound transformation, marked by stricter regulations on the use of additives and the labelling of organic products, of multiple growth drivers are appearing to boost the sector . We can mention in particular the multiplication of uses (sweets, lozenges, alternative to sugar and sweeteners...). Finally, more and more hives are being installed in urban areas, on the roofs of companies, institutions or hotels. [ rlt This practice, although very marginal from the point of view of actual honey production, shows a certain enthusiasm for the product.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu L.

Associate Consultant

Mathieu L.

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Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise F.

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise F.

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil O.

Emil O.

Anna O.

Anna O.

Gabriel S.

Gabriel S.