Name: the honey market
Brand: Businesscoot
Price: 89 EUR
Availability: InStock

INFORMATION ON THE STUDY

Prix: 89€ HT
Last update: 02/12/2021
Language: English
Category: Processed products
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MARKET OVERVIEW

1.1 Definition and presentation

The honey market includes the marketing of honey, but also all the products of the hive like pollen, royal jelly or propolis.

With nearly 40 000 tonnes of honey consumed per year The French are among the biggest consumers of honey in Europe. The products enjoy a generally positive image among consumers, who are looking for more healthy and local products. However, the French sector is still facing strong competition from foreign products, particularly from China (the world's leading producer), Spain and Ukraine. French companies such as Family Michaud Beekeeper however, they are managing to prosper and develop both in France and internationally.

In a market undergoing a profound transformation, marked by stricter regulations on the use of additives and the labelling of organic products, of multiple growth drivers are appearing to boost the sector . We can mention in particular the multiplication of uses (sweets, lozenges, alternative to sugar and sweeteners...). Finally, more and more hives are being installed in urban areas, on the roofs of companies, institutions or hotels. [ rlt This practice, although very marginal from the point of view of actual honey production, shows a certain enthusiasm for the product.

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