Content of the study

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MARKET OVERVIEW

1.1 Definition and scope of the study

Confectionery is a product that contains mostly sugar, to which are added flavors and dyes. Presented in various forms and textures (jelly beans, lollipops, chewing gums ...), they are aimed at both children and adults.

The French market has experienced difficulties related to the health crisis and changes in consumption, but it is still a market that attracts both children and adults. like the global market, the French market should also continue to grow, in fact, it has been estimated at 197 billion euros in 2021, and it is expected to continue to grow with a CAGR of 3.8% until 2028.

Apart from the covid-19 crisis, the changes in consumption habits, towards a food less rich in sugar, forces manufacturers to adapt. They are developing healthier products (less sugar...) and pooling their resources. Indeed, these last years have been favourable for acquisitions and mergers between companies (creation of Carambar & Co and merger with Lutti for example).

Smaller manufacturers (e.g. Kubli), on the other hand, are focusing on traditional products, aimed at relatively older customers, or on regional products.

The challenges for the sector are therefore important (economic, sanitary, technological) but leave opportunities, especially in the niche markets.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

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Data

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Method

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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane Essadiq

EDHEC

Imane Essadiq

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.