Content of the study:
The confectionery market - France

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MARKET OVERVIEW

1.1 Definition and scope of study

Confectionery products, mainly made from sugar and enhanced with flavorings and colorings, come in a variety of attractive forms, including jelly beans, lollipops and chewing gums. These products appeal to a wide audience, from children to adults.

In 2022, the French confectionery market showed strong recovery momentum, despite the challenges posed by the health crisis. After being severely impacted, the sector saw significant growth, with a 3.7% increase in sales volume, gradually returning to pre-crisis levels, and a 14%increase in value. In particular, sweets and lollipops recorded an increase of 10.5% on 2019, while sugar confectionery specialties saw their sales rise by 21.8% on the same period. In addition, chewy pastes and nougats rose sharply, indicating a growing preference for regional and traditional confectionery.

This recovery is underpinned by innovation on the part of manufacturers, who have adapted to consumer expectations in terms of naturalness and quality. Considerable efforts to eliminate controversial ingredients and develop healthier recipes have helped meet growing demand for less artificial, more authentic products.

In response to these trends, the French confectionery market is moving towards products that offer both quality and pleasure, while remaining affordable. With an average annual budget for sweets and confectionery of €36.80, and a frequency of purchase of around once a month, confectionery remains an affordable and much-appreciated indulgence.

In this context, confectionery is positioned as a safe haven, a reassuring pleasure for consumers. Despite variations in the market, notably a decline in the chocolate segment, candy continues to enjoy constant popularity, with Haribo remaining the undisputed leader in the French market.

1.2 Optimism for the global market

The global market

Confectionery market sales World, ****-****, in US$ billion Source: ****

In ****, the confectionery market was valued at $***.** billion, representing a substantial decline of *.*% compared to ****. A CAGR of *.*% is forecast for the period ****-****, reaching a market value of *** billion USD in ****.

Global market players

top confectionery market players ...

1.3 Difficulties also affect the French market

The confectionery market, excluding chewing gum, has been estimated at *.* billion euros in ****. In ****, this market grew by **%.

Sweets and lollies attract a wide range of consumers, from children to the elderly. This diverse customer base helps to maintain demand and ensure the market's resilience in the face of more health-oriented ...

1.4 Foreign trade: An imbalance of power

In ****, France recorded a deficit of *** million euros in its trade balance. Although exports rose by *.*% during the year, imports increased by a more substantial *.*%, reaching a total of *** million euros.

Foreign trade in "Sugar and sugar factories France, ****-****, in billions of euros Source: ****

According to the confectionery union, France ...

DEMAND ANALYSIS

2.1 Breakdown of demand by confectionery category

Confectionery encompasses many different types of product, and the following chart shows which are the most popular:

Breakdown of confectionery sales in supermarkets by category France, ****, in percent Source: ****

In ****, candies, lollipops and cand y canes were the best-selling products in supermarkets, in terms of value, with a market share of ...

2.2 Consumer habits

Having learned about the most popular products on the confectionery market, it is useful to look at the consumption habits of the French:

Annual consumption of confectionery France, ****, in grams/day Source: ****

Unsurprisingly, confectionery consumption was higher among children than adults in ****, with a daily consumption of *g for children, and ...

2.3 Towards healthier food consumption

In recent years, French food consumption habits have evolved, with a trend towards "healthy", organic or even vegan products. This niche demand became particularly pronounced in **** with the pandemic and subsequent confinements, as many French people changed their consumption habits and turned to healthier, more balanced products. The trendis also supported ...

2.4 French favorite candy brands

In the survey conducted by OpinionWay for MPF Conseil in February ****, Haribo was named the French people's favorite confectionery brand, winning **% of votes from our panel . It was closely followed by Tic Tac and Carambar, with **% and **% of participants respectively expressing a preference for these brands.

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On average, ...

MARKET STRUCTURE

3.1 Numerous manufacturing processes

Confectionery can be made in many different ways, depending on the type of confectionery required. Osmosis, vitrification, gelation... are all processes that generally require the use of specially adapted machinery.

Source: ****

Gelled sweets differ from other sweets in that they contain gelling agents in addition to sugar and glucose syrup. The ...

3.2 Confectionery production: rising numbers of companies and employees

According to Alliance *, in ****, confectioners in France accounted for **% of the French confectionery market, representing ** companies and *,*** direct jobs.

According to Urssaf, there are * NAF codes for confectionery:

**.**Z Manufacture of cocoa, chocolate and confectionery products **.**Z Wholesale of sugar, chocolate and confectionery products **.**Z Retail sale of bread, pastries ...

3.3 Products sold mainly through supermarkets

Here is a list of the different confectionery distribution channels:

Supermarkets: supermarkets buy their supplies from large central purchasing agencies. Examples include Galec for E.Leclerc and EMC Distribution for Casino. Traditional channel: meaning bakeries, tobacconists, kiosks, service stations, vending machines, specialist retailers, cinemas... Prices are often higher than in supermarkets, ...

3.4 A highly concentrated sector with room for new players

Typology of players :

Confectionery companies by size France, ****, in Source: ****

In ****, very small, small and medium-sized companies accounted for **% of confectionery companies, i.e. almost all of them. Large companies, which generate the most value, are nevertheless more limited in number, since in ****, they represented *% of the number of confectionery companies.by ...

OFFER ANALYSIS

4.1 From traditional confectionery to novelties

There are many different types of sweet confectionery and chewing gum. They can be classified into * different categories.

Source: ****

Traditional confectionery is generally based on regional recipes or inherited from within a company. Vichy pastilles, Carpentras berlingots and Montélimar nougat make particular use of this traditional image to sell themselves ...

4.2 Strong price rises driven by inflation

Confectionery prices have remained relatively stable between **** and ****, despite a slight fall since ****, with a price index in **** of **.**, below its **** level (***). [***]

In **** (***), consumer prices for confectionery rose by almost **% in just a few months, reflecting rising raw material, energy and wage costs.

Consumer price index for confectionery (***) France, ****-****, base ...

4.3 Confectionery that needs to adapt

Reducing the amount of sugar: a sound approach

Confectionery sales have gradually evolved in response to changing consumer expectations. The most important trend is the marketing of confectionery that retains its appearance and taste, but with less sugar.

Haribo, for example, has developed Frutilicious and Sea Friends, which contain **% less sugar. ...

REGULATIONS

5.1 Food industry regulations

The Ministry of Agriculture presents the most important regulatory texts in the agri-food sector, particularly those relating to hygiene.

EC regulation no. ***/**** assigns responsibility for food safety to the professionals who market them. This text creates an obligation of traceability, withdrawal of products likely to present a risk to consumer health...[***] EC ...

5.2 Regulatory aspects specific to confectioners

In the case of confectionery, regulations pay particular attention to the use of chemical compounds by confectioners. The regulations stipulate that it is forbidden for manufacturers to produce confectionery containing non-edible elements, whether or not integral to the confectionery, and presenting a suffocation risk for children under * years of age. [***]

Checks ...

5.3 Organic label and nutri-score

For a brand to obtain the organic label on one of its products, it must meet the following conditions:

at least **% of the product's components come from organic farming in accordance with EU regulations; The product complies with the rules of the official inspection system; The product comes directly from the ...

POSITIONING THE PLAYERS

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Reviews (1)

Reviews (1)

The confectionery market - France

Publicado en 10/10/2021 by Sébastien Wolff - Businesscoot

Full study. The analysis of the two contradictory trends impacting the market is interesting: the growing demand for water and flavoured water for health reasons, but also the bad impact on consumers of the plastic bottle


Businesscoot Response:

Hello Sébastien, Thank you for your feedback. We are happy to read that the content of the study has interested you so much. :)

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