Content of the study:
The confectionery market - France

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MARKET OVERVIEW

1.1 Definition and scope of the study

Confectionery is a product that contains mostly sugar, to which are added flavors and dyes. Presented in various forms and textures (jelly beans, lollipops, chewing gums ...), they are aimed at both children and adults.

The French market has experienced difficulties related to the health crisis and changes in consumption, but it is still a market that attracts both children and adults. like the global market, the French market should also continue to grow, in fact, it has been estimated at 197 billion euros in 2021, and it is expected to continue to grow with a CAGR of 3.8% until 2028.

Apart from the covid-19 crisis, the changes in consumption habits, towards a food less rich in sugar, forces manufacturers to adapt. They are developing healthier products (less sugar...) and pooling their resources. Indeed, these last years have been favourable for acquisitions and mergers between companies (creation of Carambar & Co and merger with Lutti for example).

Smaller manufacturers (e.g. Kubli), on the other hand, are focusing on traditional products, aimed at relatively older customers, or on regional products.

The challenges for the sector are therefore important (economic, sanitary, technological) but leave opportunities, especially in the niche markets.

1.2 Optimism for the global market

The world market

Confectionery Market Sales World, ****-****, US$ billion Source: ****

The confectionery market represented in **** was valued at USD *** billion, growing at almost *% compared to **** after declining by *% between **** and **** due to the Covid-** health context. A CAGR of *.*% is forecast for the period ****-**** to reach a market value ...

1.3 The difficulties also affect the French market

A syndicate of confectioners of France was created to put forward information and expertise concerning the market, allowing us to have the evolution of the turnover of the market :

Sales of the confectionery market in large-scale distribution, excluding chewing gum France, ****-****, billion euros Source: Alliance *, Alliance * ****, Alliance * **** * Data not ...

1.4 Foreign Trade: An imbalance of power

We will study in two steps the foreign trade of France related to confectionery.

The figures

As a reminder, a confectionery is a delicacy made from sugar cooked, processed and flavored. Here is some information about Eurostat code ** "Sugar and sweets", this code includes * categories[***]:

****: "Cane or beet sugar and ...

ANALYSIS OF THE DEMAND

2.1 Distribution of demand by confectionery category

Confectionery includes several types of products and the following graph shows the most popular ones:

Distribution of confectionery sales in supermarkets by category France, ****, in percentage Source: ****

In ****, sweets/sweets were the most sold products in supermarkets, in value, with **.*% of market share (***) of total sales.

Chocolate confectionery, which is not ...

2.2 Consumption patterns

After having taken knowledge of the most consumed products of the confectionery market, it is useful to look at the consumption habits of the French:

Annual consumption of confectionery France, ****, in grams/day Source: ****

Unsurprisingly, the consumption of confectionery was more important among children than adults in ****, with a daily consumption ...

2.3 Towards healthier food consumption

In recent years, the food consumption habits of the French have evolved, with a trend towards "healthy", organic or vegan food. This niche demand was particularly accentuated in **** with the pandemic and the confinements that followed, as many French people changed their consumption habits and they turned to healthier and balanced ...

MARKET STRUCTURE

3.1 Many manufacturing processes

The manufacture of confectionery can be done in many different ways, depending on the type of confectionery desired. Osmosis, vitrification, gelling... are processes that generally require the possession of adapted and specific machines.

Source: ****

The gelled candies are distinguished from other candies in that they are made of gelling agents, in ...

3.2 Confectionery production: number of companies and employees on the rise

According to Alliance *, in ****, the confectioners of France represented **% of the French confectionery market, which represented ** companies for *,*** direct jobs.

According to the Urssaf, there are * NAF codes related to confectionery:

**.**Z Manufacture of cocoa, chocolate and confectionery products **.**Z Wholesale of sugar, chocolate and confectionery **.**Z Retail sale of ...

3.3 Products sold mainly in supermarkets

Here is a list of the different distribution channels for confectionery:

Large-scale distribution: it is through the large central purchasing offices that the large-scale distribution brands obtain their supplies. We can quote Galec for E.Leclerc or EMC Distribution for Casino. Traditional channel: implies bakeries, tobacconists, kiosks, gas stations, vending machines, ...

3.4 A highly concentrated sector but one that leaves room for new players

Typology of actors :

Confectionery companies by size France, ****, in % Source: ****

In ****, very small, small and medium-sized companies represented **% of confectionery companies, i.e. almost all of them. Large companies, generating the most value, are however in more limited numbers, since in **** they represented *% of the number of confectionery companies.for example, ...

ANALYSIS OF THE OFFER

4.1 Between traditional confectionery and novelties

There are many types of sweet confectionery and chewing gum. It is possible to classify them in * different categories.

Source: ****

Traditional confectionery is generally based on regional recipes or inherited within a company. Vichy pastilles, Carpentras berlingots and Montélimar nougat particularly use this traditional image to sell themselves to consumers ...

4.2 Stable and low prices

Confectionery prices have remained relatively stable between **** and ****, despite a slight decline since ****, with a price index in **** of **.**, below its **** level (***). [***]

Consumer price index for confectionery (***) France, ****-****, base *** in **** Source: ****

Prices are generally above €* per kilo for recognized brands (***) and below €* for private label packages, which creates real competition ...

4.3 Confectionery that must adapt

Reducing the amount of sugar: a sure way

The confectionery sold has gradually evolved under the influence of new consumer expectations. The most important trend is the marketing of confectionery that retains its appearance and taste, but with less sugar.

For example, Haribo has developed its Frutilicious and Sea Friends, which ...

REGULATION

5.1 Regulations in the food industry

The Ministry of Agriculture presents the most important regulatory texts in the agri-food sector, especially those related to hygiene.

The EC regulation n°***/**** assigns the responsibility for the safety of foodstuffs to the professionals who market them. This text creates an obligation of traceability, of withdrawal of products likely to present ...

5.2 Regulatory aspects specific to confectioners

In the case of confectionery, the regulation is particularly attentive to the use of chemical compounds by confectioners. Thus, the regulation specifies that it is forbidden for manufacturers to produce confectionery containing inedible elements, whether or not integral to the confectionery, and presenting a choking risk for children under * years of ...

5.3 Organic label and nutri-score

For a brand to obtain the organic label on one of its products, it must meet the following conditions:

at least **% of the product's components come from organic farming in accordance with EU regulations; The product complies with the rules of the official inspection system; The product comes directly from the ...

POSITIONING OF THE ACTORS

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Reviews (1)

Reviews (1)

The confectionery market - France

Publicado en 10/10/2021 by Sébastien Wolff - Businesscoot

Full study. The analysis of the two contradictory trends impacting the market is interesting: the growing demand for water and flavoured water for health reasons, but also the bad impact on consumers of the plastic bottle


Businesscoot Response:

Hello Sébastien, Thank you for your feedback. We are happy to read that the content of the study has interested you so much. :)

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