The confectionery market in France

Confectionery products, mainly made from sugar and enhanced with flavorings and colorings, come in a variety of attractive forms, such as jelly beans, lollipops and chewing gums. These products appeal to a wide audience, from children to adults.

In 2023, the French confectionery market will continue the recovery momentum already established in 2022, despite the challenges posed by the health and economic crisis.after being heavily impacted, the sector has seen significant growth, with a 3.7% increase in sales volume, gradually returning to pre-crisis levels, and a 13%increase in valuebetween 2022 and 2023. Chewing gum is also recording a very satisfactory rise, of over 28% between 2020, the covid period, and today.

This recovery is underpinned by innovation on the part of manufacturers, who have adapted to consumer expectations in terms of naturalness and quality. Considerable efforts to eliminate controversial ingredients and develop healthier recipes have helped meet growing demand for less artificial, more authentic products.

In response to these trends, the French confectionery market is moving towards products that offer both quality and pleasure, while remaining affordable. With an average French annual budget for sweets and confectionery of €41.30, and a frequency of purchase of around once a month, confectionery remains an affordable and much-appreciated indulgence.

In this context, confectionery is positioned as a safe haven, a reassuring pleasure for consumers. Despite variations in the market, notably a decline in the chocolate segment, candy continues to enjoy constant popularity, with Haribo remaining the undisputed leader in the French market.