The ice cream and sorbet market - France

Ice cream is a food product made from milk, sugar, fruit or flavorings, while sorbet is based solely on sugar syrup and fruit pulp. these two segments coexist in a wide variety of formats: cones, sticks, individual pots, family tubs, specialities to share (logs, ice cream cakes), sold mainly in supermarkets and hypermarkets (GMS), but also by artisan ice cream makers. In 2024, the French ice cream market will continue to be dominated by home consumption, largely driven by individual, ready-to-eat products that combine accessibility and immediate pleasure. The market is characterized by strong seasonality, with over 53% of sales concentrated between June and August, and a clear dependence on the vagaries of the weather. added to this is a fine segmentation according to consumption periods: summer frozen snacking, family desserts in tubs, festive products at the end of the year. In 2024, the "jar" format recorded exceptional momentum, up +13 points, while other categories such as Christmas products and small jars suffered a sharp decline. These trends reflect a more pragmatic demand for affordable pleasure, in line with rising prices. In economic terms, the global ice cream and sorbet market, estimated at $81.8 billion in 2022, should reach $113.7 billion in 2030, with a compound annual growth rate (CAGR) of 4.2%. In France, 2024 confirms an upward trend in sales, despite a contraction in volumes sold. This paradox can be explained by high inflation: the average price per kilo reached €8.75, up 12.8% year-on-year, driving an 8.2% increase in supermarket sales. Margins and profitability are therefore linked more to the ability to add value to products than to volume growth. The offer remains dominated by a few major international groups (Unilever, Froneri, General Mills), but also by Private Labels, which accounted for 26.2% of sales by value in 2025, compared with 23.6% for Froneri and 23.5% for Unilever. This high level of concentration coexists with a dynamic fabric of artisanal companies, particularly in certain regions such as Provence-Alpes-Côte d'Azur, where 80 companies will be producing in 2023, far ahead of all the others. This territorial imbalance reflects historical tradition, strong tourist demand and logistical agility. Faced with the saturation of certain traditional segments, medium-term growth levers are based on three axes: premiumization, via higher-quality recipes; product innovation, with new formats, textures or flavors; and value enhancement, via organic, allergen-free or eco-responsible ranges. By 2025, these dynamics will be accompanied by a marketing repositioning geared towards the expectations of seniors (who generate 56% of purchasing value) and an attempt to win back young adults, who account for only 13% of demand. In this context, adapting ranges, channels and messages is a strategic imperative.