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MARKET OVERVIEW

1.1 Definition and scope of study

Ice cream is a food obtained by freezing and beating certain ingredients. It is not easy to temporally attribute the origin of the ice cream, the product as we know it today was probably born in 600. In fact, one of the oldest ice cream mentions dates back to the royal table of Charles II of England (1671). Although it is difficult to estimate the birth of the ice cream, the Italian heritage of the product is recognized throughout the world. The term ice cream refers to a particular method of producing and blending certain ingredients, so there is a variety of ice cream types.

A first difference is the basis used for the production of the final product :

  • White base (e.g. milk, cream, butter)
  • Water base

A second difference refers to the final result of product

  • Industrial ice cream (also known as "packaged")
  • Artisanal ice cream

Ice cream and sorbets can be eaten at home after a supermarket purchase, directly from the freezer or in a restaurant. In terms of volume, domestic consumption is dominated by individual specialties (cones, popsicles, etc.) and in pots (especially fruit pots), the rest being seasonal collective specialties (Christmas trees, etc.). It is the ice cream segment that has the greatest impact on cold food and beverage sales during the summer period and consumption varies considerably throughout the year and from one year to the next, depending on weather conditions.

The prevailing hot climate on Brazilian land, combined with long dry summers and increasingly mild winters, shows an extremely favorable environment for this market. Even so, the average consumption of ice cream in Brazil is still small compared to other countries. According to the Brazilian Association of Ice Cream Industries and Sector (Abis) the country has an average of 5.4 liters per year, per capita, while New Zealand (largest consumer) has an average of 28.3 liters per year, per person. According to Abis data, although per capita consumption is still small, the outlook for growth is of 3% to 5% between 2019 and 2020

The biggest obstacle, according to Abis, is the cultural one, since Brazilians generally don't consume ice cream on rainy or cold days, due to fear of getting the flu. To overcome this problem, the entrepreneur needs to invest in quality, cost reduction and innovation. In this sense, offering new flavors is a trend, besides considering customers with food restrictions (no gluten, lactose or animal origin) and the use of increasingly natural products. In addition, for the coming years, ice creams will be seen as more than just a dessert, being introduced as breakfast items and in some drinks.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

OK

The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


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Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


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Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)

The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting


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Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)

The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures


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Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)