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MARKET OVERVIEW

1.1 Definition and scope of study

The food salt market is structured around two main segments: salt for the private sector (table salt, kitchen salt) and salt for the food industry (basic raw material). Used as a preservative, food salt provides the human body with two essential nutrients :

  • Chloride, an important energizer
  • Sodium, important for the hydromineral balance of cells and the body

This essential condiment combines the aromas of sodium ions and chloride to give a characteristic salty taste to the food it accompanies or into which it is incorporated. Although moderate amounts of salt are essential for health, excessive amounts of salt can be harmful. In the two markets mentioned above - B2B and B2C - salt producers have seen their production volume decline over the last decade, driven by fierce foreign competition in a context of food and health communication campaigns.

Brazilians are big salt consumers, exceeding almost twice the maximum limit recommended by the World Health Organization (WHO), which is five grams per day. The national average is 9.3 grams. Even so, about 48.6% of Brazilians evaluate their daily consumption of salt as moderate according to data compiled by the Brazilian Institute of Geography and Statistics (IBGE). Despite its consumption throughout the country, Brazilian food salt has 95% of its production concentrated on the White Coast, located in Rio Grande do Norte. After centuries of salt extraction activity in Brazil, businessmen in the industry realized the enormous potential of the White Coast: with a warm and dry semi-arid climate, with high evaporation factor. As a consequence, several resources were invested for the modernization of the activity, making the region the main production pole in the country.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

OK

The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


Businesscoot Response:

Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


Businesscoot Response:

Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)

The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting


Businesscoot Response:

Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)

The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures


Businesscoot Response:

Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)