Summary of our market study

Get all the information you need
to understand this market

Detailed content of our market study


  • Number of pages : ~ 40 pages
  • Format : Digital and PDF versions
  • Last update :
Update Details

Summary and extracts

1 Market overview

1.1 Definition and scope of study

Deep-frozen is a food preservation technique that consists of rapidly cooling food at low temperatures. The technique gave its name to frozen foods, a term used to refer to the set of foods that are preserved by this method. Frozen foods are therefore a sub-segment of the wider food market. The market for frozen foods can be broken down by product, the most common being fruit, vegetables, ready-to-eat dishes, meat and fish.

This study on deep-frozen products will focus on the different market segments, B2B and consumers, and the different forms they can take (home delivery, for example). The manufacturing processes or the products themselves will also be addressed.

In a difficult context, marked by the maturing of the market and the apparent lack of consumer interest in frozen foods, the strategy of the dominant players must evolve towards greater diversification of their offer in order to increase the volume of sales. Moreover, within the frozen food segments there are sub-segments that are gaining ground, such as products without added gluten, zero-lactose or organic products.

Since the 1980s, frozen foods have occupied an important place on the menu of Brazilians, mainly from the middle and upper classes, and in greater concentration in regions where women's participation in the labor market is large. For these reasons, the Sudeste region registers a participation of about 49% of all consumption in the country.

According to a study by Kantar Worldpanel, on average 33 percent of Latin American consumers choose to consume frozen foods in their daily lives. Meanwhile, in Brazil, this is an option chosen by 61% of buyers, and with a growing trend for the coming years. This perspective is based on the increase in Brazilians' purchasing power, on new solutions and variety of products in the sector, in addition to the reduction in the cost of apportionment of equipment used in the heating of food. The study indicates that the country's urban consumption scenario will be driven by the upper middle class B, since it accounts for 42.9% of consumption. Next, the middle class (class C) moves 33.6% of consumption.

All our studies are available online in PDF format

Take a look at an example of our research on another market!

Do you have a question about this study?   +44 238 097 0676

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Choosing this study means :

Access to more than 35 hours of work

Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.

Benefit from 6 years' experience and over 1,500 industry reports already produced

Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.

Our know-how and methodology enable us to produce reports that offer unique value for money.

Access to several thousand articles and paid-for data

Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).

To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)

Guaranteed support after your purchase

A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676

A digital format designed for our users

Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.

Our offers :

the frozen food market | Brazil

99 €
  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What is the positioning of companies in the value chain?
  • Data from several dozen databases

5 reports pack (-15%) BR Brazil

75.6 € / study
378 € instead of 445 € -15%
  • 5 reports at €75.6 excluding VAT per study to choose from our Brazilian catalogue for 12 months
  • Save 15% on additional studies purchased
  • Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)

See the terms and conditions of the pack and the refund of unused credit.


Our customer references

They have consulted our studies Discover the opinions (+500)

Malcolm Vincent
Linkedin logo

Malcolm Vincent

Astoria Finance

Gregoire de Castelnau
Linkedin logo

Gregoire de Castelnau

Stags Participations

Timothé Huignard
Linkedin logo

Timothé Huignard


Paul-Alexis Kebabtchieff
Linkedin logo

Paul-Alexis Kebabtchieff


Aymeric Granet
Linkedin logo

Aymeric Granet

Publicis Consultant

interviews & case studies All interviews and case studies (45)

La pépite Interview

BFM Business

Paul-Alexis Kebabtchieff

Boston Consulting Group

Marie Guibart

Kea Partners

Elaine, Durand

Crédit Agricole, Information & Veille

Philippe Dilasser

Initiative & Finance

Anne Baudry


Amaury Wernert

Kroll (Duff & Phelps)

Smart Leaders Interview


Do you have a question ?
Our team is at your disposal at   +44 238 097 0676