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SYNTHÈSE DU MARCHÉ

DEFINITION AND SCOPE OF THE STUDY

The growth of the frozen food market in the UK continues and is expected to continue in the upcoming years. Frozen food is the fastest-growing retail food category in the UK. Thus, the market grew by 4% in 2018 and reached a total value of 8.3£bn according to the British Frozen Food Federation

As a reminder, freezing is a physical process that consists in transforming the water contained in food into ice. It crystallizes the water of constitution using a very low temperature (below -30° C) and then stabilizes the food at -18° C. Crystallization is carried out, depending on the products, in a few minutes: 5 to 7 minutes for green beans and about 15 minutes for a chicken in its entirety

The industrial equipment used prevents the formation of large ice crystals, which will damage the cellular structures of food and carry nutrients into the water of their melting when thawed. The techniques used allow the water in the cells to freeze into tiny crystals, resulting in no change in texture , preserving the appearance , colours , flavours and all the nutritional elements of the food after thawing For instance, the development in freezing technologies are driving the frozen vegetables and fruits market as it helps producer to preserve the nutritional value of the vegetables and fruits for longer period.

Thus, the success of frozen products is due to their ability to provide convenient, pre-prepared, low-waste ingredients that can appeal to consumers. The competitive advantage of frozen products also lies in being able to satisfy an ever more complex and far reaching demand . Indeed, the working people gets less time for preparing meals and frozen products meet their desire to save time and money. Frozen pizza, and frozen bread and savoury bakery goods accounted for a very large share of sales in the frozen products market.

But at the same time, these consumers are becoming increasingly aware of the quality of products and the risks associated with high sodium and fats content which could hamper the market growth.

However, this demand for healthier products represents a real opportunity for the frozen food market Frozen products can then provide high-quality home versions of trendsetting dishes, like Veg-protein dishes which grew by 10.7% in 2018

Frozen food segmentation is based on distribution channel, offline and online . The offline channel includes hypermarket and supermarkets.

The distribution of frozen food products will benefit from the massive development of online purchases, that became the norm in the household . The key players in UK frozen food market, like Birds Eye, McCain or Total Foodservice, are thus developing both channels. The arrival of Amazon Fresh in the UK in 2016 could thus increase this trend.

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Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

OK

The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


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Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


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Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)

The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting


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Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)

The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures


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Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)