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MARKET OVERVIEW

1.1 Definition and scope of the study

In the Muslim religion, halal refers to anything permitted by Sharia, or Islamic law, that is opposed to the haram, that is to say, what is prohibited or impure. Among the prohibitions of the Muslim religion are "the consumption of alcohol, drugs and pork" (including pork gelatine, which is used to make sweets) and as well as "..." blood, dead animals, or that on which a name other than that of God has been invoked.. "(Sura 5 of the Qur'an), i.e. any meat from an animal that has not had its throat slit.

Thus, according to the Muslim rite, in order to be halal, the animal must be turned towards Mecca, and bled by a Muslim and its throat must be slit, a practice that derogates from the French legislation according to which the animal must be stunned before being slaughtered.

The halal prescription is causing some controversy in Europe, particularly among animal protection associations. Moreover, there is no halal label in France, unlike kosher products which are guaranteed by the Consistoire central des juifs de France: there are therefore different methods of halal certification.

As a result, being very unstructured, the halal meat market in France is difficult to assess. But there is certainly a real appetite for halal in the agri-food industry, given the ever-increasing demand and the many opportunities that exist.

1.2 Great opportunities for growth on a global scale

The global halal market
As the halal market is very difficult to assess, the figures differ considerably depending on the source.
According to an article published in **** in L'Usine Nouvelle, the global halal market - including food, consumer products, cosmetics, medicines, logistics and other services - is estimated to be worth ...

1.3 The French market is growing exponentially

The French halal market was estimated at *.* billion euros in ****, including **.* million euros for the halal charcuterie market alone (***). [***]
Since then, the market has continued to grow, driven in particular by a genuine modernization of the offer as well as promotional actions carried out throughout the year. Indeed, other more recent ...

1.4 International trade: France, 4th largest exporter of halal meat

Precise figures are available on the value of halal meat imports into the countries of the Organization for Islamic Cooperation (***).

Source: ****
The main importing countries of halal meat in the world are OIC member countries with Saudi Arabia in first place, ahead of Malaysia, United Arab Emirates, Indonesia and Egypt. [***]
Among ...

DEMAND ANALYSIS

2.1 The Muslim community, target clientele

While anyone can buy halal products, the target customer is the Muslim community. In order to assess the demand for halal meat in France, it is therefore necessary first of all to establish the total number of Muslims in France, which is difficult because ethnic statistics are prohibited in France.
According ...

2.2 Typology of halal meat consumers

A recent IFOP survey conducted in September **** among the Muslim population analyses the frequency of halal meat purchases in France, according to many criteria: sex of the consumer, age, profession, martial status, or region of origin.
Consumers who are generally regular consumers
According to a recent FIFG survey, **% of Muslims surveyed ...

2.3 Highly variable average baskets

Among the purchasers of halal meat, six types of families can be distinguished, with very different consumption behaviours and average spending on halal:
Prefamilies": couples or singles under ** years of age without children; Young families": families with children all under * years of age; Growing families": families with at least one child ...

2.4 Consumer expectations are more demanding

Consumers increasingly attentive to health risks
Consumer expectations are considerable in terms of quality, innovation and product availability. This is why the brands are adopting growth strategies aimed at improving their offer by moving up the range and reviewing their packaging.
For example, consumers are increasingly aware of the health risks ...

2.5 Ramadan is no longer the only high point

Ramadan is a strategic moment with ** to **% of annual halal meat sales. There is also an important phenomenon of stockpiling, as the bulk of sales take place before Ramadan.
The period of Ramadan has a direct influence on the turnover of halal butcheries, which would increase by ** to **% at this time ...

MARKET STRUCTURE

3.1 The main brands of halal meat

Halal cold cuts
Three main brands stand out from the rest in the halal charcuterie segment: the market leader by far is Isla Délice, with **% of the market share by volume in ****, up *.*% on the previous year. Next comes Réghalal with **% of the market share in volume (***). [***]

Source: ****
Nevertheless, ...

3.2 Meat production and halal meat in France

The National Confederation of Livestock details certain characteristics of meat production in France. It is organized into two herds:
The "dairy herd", which represents **% of the total herd and is made up of animals from and for milk production. **% of the animals are selected for herd renewal. **% of the calves marketed ...

3.3 A distribution mainly captured by small businesses

Major retail chains such as Carrefour, Auchan or E.Leclerc have aggressive policies to promote halal products.
Nevertheless, traditional trade continues to make a breakthrough, including halal butchers, small shops and markets. It is thus considered that **% of food expenditure is captured by these three types of structures. [***]
This is a ...

ANALYSIS OF THE OFFER

4.1 Meat, the largest segment of the halal market

According to the Horizons Shoppers **** study conducted by the ethnic marketing agency Solis, consumers prefer halal for meat (***). [***]

Source: ****

4.2 The halal poultry segment continues to grow

Unlike conventional poultry sales, which are down in volume, the halal poultry segment is growing, with a *.*% increase in volume in supermarkets in ****, representing sales volume of **,*** tonnes in that year. [***]
It is even estimated that **% of French poultry is halal. [***]
Nevertheless, there is a real lack of competitive dynamism in ...

4.3 Innovation at the heart of growth strategies

Brands focus on product innovation
Consumers of halal meat complain of a lack of supply and variety at the halal butcher's shop in supermarkets: they buy halal charcuterie and frozen halal products there but go to traditional halal butchers for fresh meat because they cannot find enough of it in ...

4.4 Organic halal, a new alternative?

The products Made in France and organic products are very much in vogue in France. Nevertheless, the supply is still very limited on the halal meat market: there are less than ten organic and halal butchers in Paris today. [***]
However, following a request from the association Œuvres d'assistance aux bêtes ...

REGULATIONS

5.1 The main regulatory standards governing the meat market in France

This list is not exhaustive.
The " Hygiene Package "It is a set of European hygiene standards to ensure the minimum level of health safety at the European level and imposed on all players in the food chain. They mainly include the following regulations : Regulation (***) No ***/**** , Regulation (***) No ***/**** , Regulation (***) No ***/**** , Regulation (***) No ...

5.2 Difficulties related to the control of halal regulation and certification

Unlike the "kosher" label, for example, there is no single "halal" label in France, as the French Council of the Muslim Faith (***) has never succeeded in producing a unified set of specifications
Today, three organisations are responsible for the bulk of certification in France: the three major mosques in Paris, Lyon ...

POSITIONING OF THE PLAYERS

6.1 Segmentation

  • Agrial
  • Bigard
  • Abattoir de Bondy
  • Isla Délice
  • Réghalal

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chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Pierre Doussau

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Arnaud Walter

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Amaury de Balincourt

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Pierrick Cudonnec

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Maelle Vitry

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Héloise Fruchard

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Imane Essadiq

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Vincent Defrenet

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Eva-Garance Tison

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Michela Grimaldi

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Azelie Prigent

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Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

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Gabriel Salvitti

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