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Summary of our market study
In 2020, the halal meat market in French supermarkets was worth 337 million euros. Poultry stood out with sales of 133 million euros.
The Muslim population is estimated at between 5 and 6 million, rising to between 8 and 13 million by 2050. These figures underline the potential for growth in demand for halal meat in the years ahead.
Consumers, young urban Muslims and growing families are the main buyers. The most frequent buyers, accounting for almost 30% of the market, are "pre-families", i.e. young couples and singles under 35 with no children. This demographic group spends an average monthly budget of around 238 euros on halal products. Growing families", with at least one child aged between 6 and 11, spend an average of around 403 euros a month.
Controversies surrounding inappropriate labeling and insufficient respect for halal practices have prompted a large proportion of consumers to turn to small neighborhood butchers, who are perceived as more trustworthy than the large supermarket chains.
Small businesses control over 50% of halal food spending.
Ramadan is a peak period for halal meat sales, accounting for up to 30% of annual sales.
The French halal market was estimated at €5.5 billion in 2014 and the out-of-home consumption market at €1.7 billion in 2023.
Halal market players
- In halal charcuterie, Isla Délice will dominate the market by value in 2020, with a 46.8% share.
- Fleury Michon, a notable challenger, holds a respected position with 17.1% market share.
- Oriental Viandes holds 8.8% of the market.
- Réghalal (associated with Société Normande de Volaille, a subsidiary of the LDC group) specializes in halal poultry.
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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
In the Muslim religion, halal refers to everything authorized by Sharia, or Islamic law, as opposed to haram, which is prohibited or impure. The prohibitions of the Muslim religion include the consumption of alcohol, drugs and pork (including the pork gelatin used to make sweets), as well as " blood, the dead beast or the beast on which one has eaten. ( Sura 5 of the Koran), i.e. any meat from an animal that has not been slaughtered alive.
So, according to Muslim rites, to be halal, the animal must be turned towards Mecca, its throat cut and bled by a Muslim who pronounces sacred words. This practice contravenes French legislation, which requires the animal to be stunned before slaughter.
In 2020, on a global scale, the halal food market segment represented 57.8% in volume terms, making it the largest halal market segment in comparison with other halal sectors such as cosmetics, clothing, "muslim-friendly" tourism...
The halal prescription has given rise to some controversy in Europe, notably among animal rights groups. What's more, there is no halal label in France, unlike kosher products, which are guaranteed by the Consistoire Central des Juifs de France.
Despite these certification difficulties, the meat market is very much alive, with all halal products, including meat, growing in value terms by +12.4% in 2022 compared with 2019 , and the 1st Halal Franchise Fair held in Paris in 2020. This market therefore appears to be growing steadily, with market structuring tending to develop, following the example of Isla Délice, which saw a steady 8-10% increase in sales between 2010 and 2020.
In fact, the main players in the halal meat market are, on the one hand, major groups such as Fleury Michon, Isla délice and Réghalal (a subsidiary of the LDC group) and, on the other, independent stores such as butchers, which are smaller players.
1.2 Excellent growth opportunities worldwide
The global halal market
The global halal market may contain different products and services from one source to another.
According to Adroit Market Research, the global halal market will be worth *.* trillion dollars by ****. In this study, the following segments are considered: Finance, Tourism, Food & Beverage, Media & Entertainment, Fashion, Pharmaceuticals and ...
1.3 The French market is growing exponentially
In ****, the French halal market in supermarkets and hypermarkets will be worth ***.** million euros, representing a **.*% increase in sales over ****.
Sales growth in the halal supermarket market France, ****-****, in millions of euros Source: ****
Sales of the main halal market segments France, ****/****/****, in millions of euros Source: ****
The main segments of ...
1.4 International halal meat trade
Precise figures are available concerning the value of halal meat imports into the countries of the Organization of Islamic Cooperation (***), as well as the ranking of the main importers and exporters of halal meat to these countries. The ** OIC member countries imported $*** billion worth of Halal products and exported $*** billion in ...
2 Demand analysis
2.1 Targeting the Muslim community
While anyone can buy halal products, the target clientele is the Muslim community. To assess the demand for halal meat in France, we first need to establish the total number of Muslims in the country, which is difficult to do as ethnic statistics are forbidden.
According toInsee 's **** report on religious ...
2.2 Typology of halal meat consumers
A recent IFOP survey conducted in September **** among the Muslim population analyzes the frequency of halal meat purchases in France, according to a number of criteria: consumer gender, age, profession, marital status, and region of origin.
Generally regular consumers
According to a recent IFOP survey, **% of Muslims questioned claimed to consume ...
2.3 Highly variable average baskets
Among halal meat buyers, six types of family can be distinguished, with very distinct consumption patterns and average halal spending:
Pre-families": couples or singles under ** with no children; Young families": families with children, all under * years of age; Growing families": families with at least one child aged * to **; Established families": families ...
2.4 Consumers' expectations are more demanding
Consumers increasingly attentive to health risks
Consumers have high expectations in terms of quality, innovation and product availability. This is why brands are adopting growth strategies aimed at improving their offer by moving upmarket and reviewing their packaging.
Consumers, for example, are increasingly aware of the health risks associated with halal ...
2.5 Ramadan no longer the only highlight
Ramadan is a strategic time, accounting for **-**% of annual sales of halal meat. There is also significant stockpiling, as the bulk of sales take place before Ramadan.
The Ramadan period has a direct influence on halal butchery sales, which increase by ** to **% at this time of year. This is linked ...
3 Market structure
3.1 The main halal meat brands
Halal charcuterie
Three main brands stand out from the rest in the halal charcuterie segment: market leader by far is Isla Délice, with **.*% of market share by value in ****, up +**.*% on the previous year. Next is Fleury Michon with **.*% of market share by value (***). [***]
Volume market share of the main ...
3.2 Meat production and halal meat in France
The Confédération Nationale de l'Élevage details some of the characteristics of meat production in France. It is organized into two herds:
The "dairy herd", which represents **% of the total herd and is made up of animals bred and destined for milk production. **% of animals are selected for herd ...
3.3 Distribution mainly captured by small retailers
Major retailers such as Carrefour, Auchan and E.Leclerc are pursuing aggressive halal product promotion policies.
Nevertheless, traditional retailers continue to do well, particularly halal butchers, small shops and markets. It is estimated that**% of sales are made via halal butchers and local grocery stores. [***].
This is a direct result of ...
3.4 Online meat buying: a booming segment
Due to the health crisis linked to Covid-**, halal meat distribution has been shaken up as consumers of this type of product have turned to drive-thru distribution or direct home delivery of products, in ****, Isla Délice saw over ***% growth in their drive-thru sales compared to ****. [***]
sales trends for halal charcuterie ...
4 Offer analysis
4.1 Meat, the most important segment of the halal market
According to an LSA Conso study, the fresh halal market is the most popular with consumers, with halal poultry in first place (***). In last place, we find dairy products with sales of *.** million euros.
Halal sales in various departments France, ****, € million Source: ****
in the grocery sector, consumers are turning more to ...
4.2 The halal poultry segment continues to expand
In ****, the halal meat market in French supermarkets represented *** million euros in sales, up +**.*% in volume and +**.*% in value compared to ****. The poultry meat market segment in French supermarkets grew by **.*% between **** and ****, since in **** the halal poultry market segment in supermarkets in LS represented *** million euros in sales, while in ...
4.3 Innovation at the heart of growth strategies
Brands focus on product innovation
Consumers of halal meat are complaining about a lack of choice and variety at halal butcher's shops in supermarkets: they buy halal charcuterie and frozen products there, but go to traditional halal butcher's shops for fresh meat, because they can't find enough of it in ...
4.4 Organic halal: a new alternative?
Made in France and organic products are very much in vogue in France. However, the halal meat market is still very small: today, there are less than a dozen organic and halal butchers in Paris. [***]
But following a petition from the Œuvres d'assistance aux bêtes d'abattoirs (***) issued an opinion on ...
5 Regulations
5.1 The main regulatory standards governing the meat market in France
Non-exhaustive list.
The " Hygiene Package ": this is a set of European hygiene standards designed to ensure a minimum level of health safety on a European scale, and binding on all players in the food chain. They mainly comprise the following regulations: Regulation (***) n°***/****, Regulation (***) n°***/****, Regulation (***) n°***/****, Regulation (***) n°***/****, Regulation (***) n°***/****, Regulation ...
5.2 Difficulties in controlling halal regulation and certification
Unlike the "kosher" label, for example, there is no single "halal" label in France, as the Conseil français du culte musulman (***) has never succeeded in producing unified specifications.
Today, three organizations handle the bulk of certification in France: the three major mosques of Paris, Lyon and Evry, which represent three ...
6 Positioning the players
6.1 Segmentation
- Agrial Coopérative Primeal
- Bigard groupe
- Abattoir de Bondy
- Amalric GroupeIsla - Isla Délice
- Réghalal (Groupe LDC)
- Fleury Michon
- Baytat
- Dispro
- GRG Rungis
- Halal Food Service
- Isla Mondial
- Maison Koroghli
- Saglam France
- Big M Burger
List of charts presented in this market study
- Current and projected size of the halal food market
- Share of each segment in the halal market
- Value market share of the main halal charcuterie brands
- Value market share of the main halal frozen meat brands
- Market share of halal caterers in supermarkets
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Latest news
Fleury Michon, the king of ham, bets on plant-based products with vegetable slices - 28/03/2024
- - Fleury Michon sales: 795 million euros.
- - Products offered: three legume-based products (coral lentils, chickpeas, white beans)
- - Target market: 50% of consumers in France claim to be flexitarians.
- - Annual decline in the pork ham market: 2% to 3% in volume since 2015
- - Estimated supermarket delicatessen market for plant-based products: close to 150 million euros, up by around 3% in volume.
- fleury Michon's "nitrite-free" market share: 62% of sales.
Agri-food: Agrial continues to grow after merger with Natura'Pro - 01/06/2023
- Agrial: first place among French cooperatives
- Merger with Natura'Pro, agricultural cooperative in the Rhône Valley
- Agrial: sales of over 7 billion euros by 2022
- Natura'Pro: sales of 84 million euros in 2022
- Agrial: 14 agri-food sites in the Alpes Sud-Est region
- Natura'Pro has stores for agricultural professionals and the general public (under the Gamm Vert banner)
- Agrial sales doubled in ten years
Fleury Michon maintains its volumes despite inflation | Fleury Michon remains competitive. - 14/04/2023
- Family-owned group
- Fleury Michon sales in 2022: 795 million euros (up 12.6%).
- Growth in in-flight catering: +67.5%.
- Growth in corporate meal delivery: +58%.
- Retail share of Fleury Michon sales: 85%.
- Growth in mass-market sales: +7.5%.
- Price increase introduced in July: 4% full-year.
- Increase in raw material and packaging costs: 20%.
- Company net income in 2022: 2.4 million euros (versus 4 million the previous year).
- Closure of the Plélan-le-Grand site in Brittany at the end of April, employing 101 people.
- Share of nitrite-free charcuterie ranges in value sales: 33%.
A new lease of life for the halal market - 08/02/2023
- Reghalal is the market leader in halal delicatessen, with a 34.5% market share by volume, followed by La Pastilla (20.9%), Mil Brick (11.5%) and Isla Délice (10.6%)
- Réghalal (LDC) enters the frozen segment, dominated by Isla Délice (50.8% market share by value). Far behind are Oriental Viandes (14.1%), Isla Mondial (6%), and Arabi (4.1%). The final quarter is dominated by private labels (16.2%) and smaller players (8.8%)
Agrial food group to merge with Natura'Prods to create Agrial Natura'Prods. - 22/01/2023
- Merger between Agrial and Natura'Pro
- Agrial owns some sixty brands (including Florette, Danao and Soignon)
- Sales of 6.2 billion euros by 2021, 12,000 farmer members and 22,100 employees, including 13,000 in France
- Established in 11 countries
- Natura'pro is an agricultural cooperative based in the Drôme provençale region of France
- 320 employees and 5,400 farmer-members for sales of 84 million euros
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the halal meat market | France
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