the halal meat market
France

MARKET SUMMARY

1.1 INTRODUCTION

The halal meat market in France includes the production and distribution of halal meat: halal meat is characterized by the fact that it is "authorized" by the Islamic religion, as opposed to "hâram" (pork meat for example). Only sheep, cattle, goats and camelids can be halal, such as some poultry, horses and rabbits. The production and slaughter phase must respect many traditions and rituals: the animal is bled (slit with a knife) with its head facing Mecca during slaughter

Growing at nearly double-digit rates each year, the halal meat market has been expanding rapidly over the past decade. The revenue generated comes mainly from the consumption of households (80%) and the catering (20%). In comparison, the meat market in supermarkets is growing at only 3% per year. The evolution has been from a small market dominated by islamic butcheries from the neighbourhood to an attractive sector coveted by food manufacturers and distributors.

The latter are particularly interested in well-integrated Muslims with a migrant background and a higher purchasing power. Manufacturers must adapt to these new and demanding consumers and offer something other than traditional halal meat . The products are further processed and a multitude of halal products (ready meals, pizzas, candies...) flourish on the shelves.

The reluctance linked to the social and religious factors of the halal market is gradually fading away: halal is becoming democracy little by little. The arrival of new entrants without legitimacy in terms of religious certification is problematic, while other controversies following that of halal Herta sausages in 2011 are likely to arise if no control standards are put in place to regulate and control the market.

The reference companies are Isla Delice, Reghalal, Médina Halal, Zakia which has also launched major communication campaigns and finally Hal'Shop as well as a multitude of local Halal butcher shops in France.

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