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MARKET OVERVIEW

1.1 Definition and scope of the study

This study encompasses five main families of deli meats:

  • Cured meat products
  • Poultry charcuterie
  • Cooked hams
  • Culinary aids (bacon, diced ham)
  • Terrines, pâtés and rillettes

The charcuterie market in France is highly concentrated among a few players in mass distribution and private labels, which account for nearly three-quarters of the charcuterie produced and distributed in the country. [ Fict ]

The appearance and rise in importance of quality channels (Organic, Label Rouge, regional products, etc.), as well as the work of distributors to change the image of charcuterie, will allow a better valorisation of production to positively impact the level of sales. Thus, the market is today marked by a growing importance given to transparency on the origin of products, a trend supported by consumers and producers to fight against competition from foreign producers.

However, at the same time, the emergence of new eating habits, characterised by a fall in the consumption of meat products, is posing a growing threat to sales in the sector.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Method

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Analysts 1 sector analyzed
in 40 pages
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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane Essadiq

EDHEC

Imane Essadiq

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.