Content of the study:
The charcuterie market - France

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MARKET OVERVIEW

1.1 Definition and scope of the study

This study encompasses five main families of deli meats:

  • Cured meat products
  • Poultry charcuterie
  • Cooked hams
  • Culinary aids (bacon, diced ham)
  • Terrines, pâtés and rillettes

The charcuterie market in France is highly concentrated among a few players in mass distribution and private labels, which account for nearly three-quarters of the charcuterie produced and distributed in the country. [ Fict ]

The appearance and rise in importance of quality channels (Organic, Label Rouge, regional products, etc.), as well as the work of distributors to change the image of charcuterie, will allow a better valorisation of production to positively impact the level of sales. Thus, the market is today marked by a growing importance given to transparency on the origin of products, a trend supported by consumers and producers to fight against competition from foreign producers.

However, at the same time, the emergence of new eating habits, characterised by a fall in the consumption of meat products, is posing a growing threat to sales in the sector.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Reviews (2)

Reviews (2)

The sports distribution market - France

Publicado en 19/09/2021 by Geoffroy Boucheteil

Interesting remarks on the impact of digitalization, major sporting events and consumer behaviors on market growth. The classification of the various distribution players allows us to see more clearly the various distribution channels


Businesscoot Response:

Hello Geoffroy, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The sports distribution market - France

Publicado en 17/02/2021 by Pascal MONTALI

I congratulate the Businesscoot team for offering everyone accessible, useful and exploitable market research to lay the "foundations" of a strategy for setting up and/or developing a company, a brand, a product... without being drowned by data!


Businesscoot Response:

Hello Pascal, Thank you for your feedback.

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