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Summary and extracts

1 Market overview

1.1 Definition and scope of the study

This study encompasses five main families of deli meats:

  • Cured meat products
  • Poultry charcuterie
  • Cooked hams
  • Culinary aids (bacon, diced ham)
  • Terrines, pâtés and rillettes

The charcuterie market in France is highly concentrated among a few players in mass distribution and private labels, which account for nearly three-quarters of the charcuterie produced and distributed in the country. [ Fict ]

The appearance and rise in importance of quality channels (Organic, Label Rouge, regional products, etc.), as well as the work of distributors to change the image of charcuterie, will allow a better valorisation of production to positively impact the level of sales. Thus, the market is today marked by a growing importance given to transparency on the origin of products, a trend supported by consumers and producers to fight against competition from foreign producers.

However, at the same time, the emergence of new eating habits, characterised by a fall in the consumption of meat products, is posing a growing threat to sales in the sector.

List of charts presented in this market study

  • Production française de charcuterie
  • Composition de la production française de charcuterie
  • Nombre d'entreprises sur le marché de la charcuterie
  • Répartition du marché de la charcuterie par acteurs
  • Evolution des effectifs du secteur de la charcuterie
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Latest news

Fleury Michon, the king of ham, bets on plant-based products with vegetable slices - 28/03/2024
  • - Fleury Michon sales: 795 million euros.
  • - Products offered: three legume-based products (coral lentils, chickpeas, white beans)
  • - Target market: 50% of consumers in France claim to be flexitarians.
  • - Annual decline in the pork ham market: 2% to 3% in volume since 2015
  • - Estimated supermarket delicatessen market for plant-based products: close to 150 million euros, up by around 3% in volume.
  • fleury Michon's "nitrite-free" market share: 62% of sales.
The king of sausages turns to plant-based products - 19/03/2024
  • - The Aoste Group belongs to the Spanish Campofrio Food Group
  • - Launch of the Better Balance brand in France, offering a plant-based alternative to meat.
  • - Five ready-to-eat products will be available: a veggie burger, two minced meats, knaggies and breaded meats, made from cereals (wheat, rice, etc.) and legumes (soy, peas, etc.).
  • - The products have a Nutriscore A, with a list of ingredients between 8 and 10, including rapeseed oil and carrots.
  • - 45% of French households are flexitarian, a number that has doubled since 2015.
  • - Aoste Group sales in France: 500 million euros in 2023, versus 460 million in 2020.
  • - Vegetable sector: sales of 145 million euros last year in France, with growth of 14.4% in value and 3.9% in volume.
  • - Vegetable market estimated at 1.4 billion euros in 2028, with annual growth of +12%.
  • - Worldwide launch** of the Better Balance brand, already present in the United States and Mexico.
  • - Production of the range's products in Spain.
  • - Aoste Group objective: 10% market share in 2026 in the vegetal sector in France, representing sales of 15 million euros
Sodiporc expands its meat processing facilities - 22/10/2023
  • Sodiporc, a semi-industrial pork butcher based in Angoulême and mainly distributed in supermarkets in the South-West of France, invests 6.5 million euros
  • Sodiporc, founded fifty years ago, specialized in pork cuts. In the late 1990s, it diversified into the production of ready-to-eat specialties under the Maître Cochon brand
  • Sales of 21 million euros by 202275 employees
خریدار of the Sodiporc meat processing plant | Sodiporc expands its slaughterhouses - 22/10/2023
  • Angoulême's semi-industrial pork butcher, mainly distributed in supermarkets in the South-West of France
  • Founded fifty years ago, the company specialized in pork cuts.
  • In the late 1990s, it diversified into the production of ready-made specialties under the Maître Cochon brand
  • Investment: 6.5 million euros
  • Sales: 21 million euros by 2022
  • Number of employees: 75
Food: Cochonou invests in recycled plastic - 20/10/2023
  • company with 1,300 employees, owned by Mexican multinational Sigma, listed on the stock exchange.
  • France's number-one sausage maker
  • The Saint-Symphorien-sur-Coise plant employs 150 people and up to 80 temporary staff in high season
  • The charcutier industriel maintains sales at 450 million euros, i.e. nearly 6.5% of the Sigma group's 7 billion euros in revenues
  • in 2022, Cochonou sold two plants to Cooperl, in Ardèche and the Basque Country.
  • This summer, Sigma sold its Italian brand Fiorucci to the Anglo-Saxon investment funds Navigator and White Park.
Cooperl, the pork heavyweight, a victim of inflation - 25/09/2023
  • Cooperl is France's number-two pork producer, with 30 plants.
  • 17 of its sites specialize in cooked charcuterie.
  • Two plants are threatened with closure: Goussainville in Val-d'Oise and Lampaulaise de Salaisons at Ergué-Gabéric in Finistère.
  • These two plants employed around 200 people.
  • The price of pork rose from 1.40 euros to 2.10 euros per kilo in one year.
  • Group sales are 2.8 billion euros.
  • Inflation has risen by 20% in all supermarket food segments in two years.
  • Household purchases of products such as meat, fish, poultry and charcuterie have fallen by 2% in 2023 compared with 2022.
  • Charcuterie manufacturers have recorded 19 bankruptcies since the beginning of the year.
  • Cooperl employs 3,000 members.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Les Salaisons Celtiques (les Mousquetaires Intermarché)
Herta
Fleury Michon
Aoste (Campofrio Groupe)
Luissier Bordeau Chesnel
Sodiporc Maître Cochon
Cochonou Aoste (Campofrio Sigma)
Madrange (Cooperl)
Paul Prédault (Cooperl)
Monique Ranou (Intermarché Les Mousquetaires)
Maison Prunier Charcuterie
Salaisons Joseph Pantaloni

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the charcuterie market | France

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