The butcher's market - France

Globally, the meat products market is expected to grow significantly between 2013 and 2023, with a compound annual growth rate of 4.6%. Asia-Pacific and Europe are the two geographic regions leading this trend. In France, the market is following the global trend. Butchery sales rose by 49% between 2015 and 2023, while deli sales increased by 12% over the same period, despite a gradual decline in the number of outlets between 2013 and 2023. In terms of the number of butchers, the Île-de-France region is in first place, with 1,666 outlets. Delicatessens, meanwhile, are most present in Nouvelle Aquitaine and Auvergne-Rhône-Alpes. Despite this growth, total meat consumption has fallen significantly. This decline is mainly attributable to the rise in average selling prices for most meats and poultry, but also to the emergence of dietary rediets such as flexitarianism, which favours reduced meat consumption, and vegetarianism and veganism, which eliminate it altogether. In fact, by 2020, 20% of the French population considered themselves flexitarian, a trend motivated primarily by ethical reasons, but also by health concerns.