The Ham Market - France
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Study Overview
Ham is the cured or cooked preparation of the pork leg or shoulder. The ham market is a component of the charcuterie industry. please note that this study concerns exclusively pork ham, and therefore excludes "poultry ham". Worldwide, the market is growing, and should continue to do so until 2026, at an average annual growth rate (CAGR) of 3.8% . In France, despite a decline in meat and charcuterie consumption, the size of the ham market has remained stable over the last decade. However, the French market benefited from the health crisis to grow by 8.1% in 2020 compared to 2019. The national market is characterized by high concentration, with private labels (Auchan, Carrefour, Intermarché etc.) as well as leaders Herta and Fleury Michon largely dominating the sector. In addition, hams of foreign origin have a strong presence on the French market. In fact, France imports more ham than it exports, mainly from Italy and Spain. In France, for example, we find Bayonne ham. The market is strongly impacted by several trends, mainly linked to the environment and health, with, for example, the reduction of plastic packaging and the multiplication of hams with no or less nitrites.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Definition and scope of study
- 1.2 The global market
- 1.3 The domestic market
- 1.4 A trade deficit
- 1.5 A closer look at ham imports into France from Spain
2. Demand analysis
- 2.1 Decrease in meat consumption
- 2.2 Decrease in charcuterie consumption
- 2.3 Ham consumption
- 2.4 Demand trends: organic meat increasingly in demand
- 2.5 Focus on cured ham consumption in France
3. Market structure
- 3.1 Value chain
- 3.2 A concentrated market, dominated by private labels and two giants
- 3.3 French charcuterie production
- 3.4 Distribution channels dominated by supermarkets
- 3.5 Focus on cured ham distribution channels
4. Offer analysis
- 4.1 Offer typology
- 4.2 Price and cost
- 4.3 Supply trends
- 4.4 Focus on Spanish ham available in France
5. Regulations
- 5.1 The main regulatory standards governing the meat market in France
- 5.2 Regulations specific to charcuterie
- 5.3 The "ham cartel", a judicial affair that tarnishes the industry
The Ham Market - France
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