The Ham Market - Spain
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Study Overview
Ham is the cured or cooked preparation of the pork leg or shoulder. The ham market is a component of the charcuterie industry. it should be noted that this study concerns exclusively pork ham, and therefore excludes "poultry ham". In Spain, there are two specific types of ham: white ham, made from white (pink) pigs, and Iberian ham, made from Iberian pigs. While the former is not specific to Spain, the latter, Iberian ham, reflects the unique history, know-how and flavors of Spanish culture. Iberian ham is thus characterized as a luxury product with high added value, exported worldwide. The market continues to expand. At national level, salesare set to rise by 9.73% between 2019 and 2023, despite the covid 19 pandemic. When we focus on the Iberian ham segment, the increase is even greater, with sales up 22.50%, thanks in particular to new international outlets.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Introduction
- 1.2 The global market
- 1.3 The domestic market
- 1.4 Foreign trade
- 1.5 The best hams of 2024
2. Demand analysis
- 2.1 Household consumption
- 2.2 Extra-domestic consumption
- 2.3 Spanish diets
- 2.4 Iberian ham
- 2.5 Seasonality of ham consumption
- 2.6 Towards the internationalization of Iberian ham
3. Market structure
- 3.1 Ham production
- 3.2 Production
- 3.3 Distribution
4. Offer analysis
- 4.1 Offer typology
- 4.2 Offer segmentation
- 4.3 Prix
- 4.4 Price trends
- 4.5 Supply trends: moving upmarket
- 4.6 Some industry headwinds
5. Regulations
- 5.1 European regulations
- 5.2 Iberian ham
- 5.3 Protected Designations of Origin
6. Positioning the players
- 6.1 Segmentation
The Ham Market - Spain
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