The market for sports nutrition supplements - France
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Study Overview
Food supplements are concentrates of various substances (vitamins, minerals, plant extracts...) in edible or drinkable form, with a nutritional or physiological effect as defined by the European Parliament Directive 2002/46/EC. They are between food and medicine, supposed to complement the former while avoiding the consumption of the latter. Sportsmen and women, whether athletes or occasional, often have a much more demanding lifestyle than non-sportsmen and women. Their daily needs, especially in minerals, proteins and carbohydrates, are greater than those of inactive people. Supplements allow them to :
Make up for their nutritional deficits Improve their performance, before, during and after exercise
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There are 3 main categories of food supplements for athletes:
Those that have an effect on health, they provide the body with nutrients that the body may lack due to unbalanced nutrition; Those consumed during the effort, they serve to maintain or even improve performance for a certain period of time; Those allowing a better recovery.
The market for sports food supplements is booming and is expected to grow at an average annual rate of 6% by 2024. The growth of the French market follows the global growth of dietary supplements for sports. This study does not cover energy/energy drinks (see the study on the Energy Drinks Market) nor sports food products (cereal bars, gels, enriched meals, etc.).
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Categories and uses of food supplements for athletes
- 1.2 An explosion in global growth
- 1.3 Consequences of COVID-19 on the dietary supplements market according to a market expert
- 1.4 A growing French market
- 1.5 A trade balance in surplus
2. Analysis of the demand
- 2.1 Profile of the average consumer
- 2.2 Manufacturers identify 3 main areas of demand
- 2.3 Main demand drivers
- 2.4 Women consuming dietary supplements for sports: a trend that is still not well addressed by brands
- 2.5 A demand for vegan food supplements in sports
3. Market structure
- 3.1 General organization of the sector
- 3.2 A production system that meets precise quality standards
- 3.3 Distribution
4. Analysis of the offer
- 4.1 An expanded offer to reach a larger audience
- 4.2 New offers
- 4.3 A multitude of products to meet many needs
- 4.4 Price analysis
5. Regulation
- 5.1 Current regulations
- 5.2 The role of ANSES

The market for sports nutrition supplements - France
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