Content of the study:
The alicaments market - France

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A alicament (or "medically", or "nutraceutical") refers to a food with pharmaceutical virtues . It can be a natural food containing active molecules or artificially enriched industrial foods. This designation can affect the trade in alicaments as it lays down several ethical and commercial issues . The segmentation used in the market is the one that distinguishes industrial foods (such as foods fortified with Omega-3, foods rich in active Bifidus, etc.) and natural medicines (such as herbal medicine or phytotherapy).

The market for alicaments seems to be slowing down after the rather successful years of the 1990s and 2000s. At issue are marketing abuses that promote the merits of products with health benefits far above the real effects on the body, pushing consumers to talk about a real "scam". In the United States, Danone was fined tens of millions of dollars for a consumer complaint that questioned the benefits of Actimel . European regulations ensure that advertising, which is considered misleading, is eradicated.

All the companies present on this market are heavy goods vehicles in the agri-food industry. Competition is therefore extreme in a global food market that amounts to more than $200 billion .

The challenge for the sector is to justify a price difference consumers (a Bifidus yoghurt is twice as expensive as a traditional yoghurt). Consumers, helped by the European authorities, are resisting. The European Food Safety Agency (EFSA), which is responsible for examining claim files, has examined 1,750 of the 4,200 claims retained, with 85% of negative opinions so far.






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Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff


The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study

Businesscoot Response:

Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector

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Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)

The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting

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Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)

The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures

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Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)