Summary

The global market for sports nutrition supplements has experienced remarkable growth, with the overall sector valued at $47.5 billion in 2021, and expected to grow at a CAGR of 7.9% through 2027 according to Imarc Group. Particularly in the United States, the sports supplement segment saw a significant growth rate of 29% between 2015 and 2020, led by protein powder which surged by over 60% in market value. The consumer base is likely to expand further as 80% of Americans, as per a 2020 CRN study, already consume dietary supplements with sports supplements making up 30% of that consumption. The sector also embraces a vast array of products, including popular items like whey protein and creatine to cater to different needs such as muscle gain and enhanced recovery. Market segmentation indicates a substantial potential for manufacturers in sports nutrition, with companies like Glanbia reporting a turnover of 4 billion USD in 2020. The distribution is also shifting, with online sales doubling between 2019 and 2020 and estimated to account for around 20% of total sales in 2023, as per Nutrition Business Journal. Regulation by the FDA ensures product safety and labeling under the DSHEA act while the sector continues to adapt to consumer preferences for organic, vegetarian/vegan, and clean label products..Discovering the Growing Trends in the U.S. Sports Nutrition Supplements Market In recent years, the sports nutrition supplements market has seen a significant expansion, reflecting a vibrant interest among consumers, particularly in the United States. This market growth is driven by an increasingly health-conscious population and an uptick in sporting activities. The U.S. market alone has experienced a stellar increase of nearly 30% between 2015 and 2020, showcasing a voracious consumer appetite for these products. The U.S. consumer base is well-acquainted with dietary supplements, with the intake rate climbing from 64% in 2008 to a staggering 80% by 2020. Interestingly, sports supplements constitute about 30% of dietary supplement consumption, underscoring considerable potential for market growth. This increase in consumption mirrors the general uptick in fitness engagement among Americans. Over a decade, daily sports participation surged by more than 25%, from roughly 18% to approximately 23%. These profound shifts in lifestyle choices are shaping market trends and creating a broad consumer base for sports nutrition supplements. Alongside changing participation rates in sports, consumer preferences for supplement formats are diverse. The market boasts a wide range of consumption methods, including beverages, powders, and bars, resonating with consumer preferences regardless of gender, age, or income. Although specific preferences can vary—such as an intuitive divergence from pill-based supplements among younger consumers—the overall pattern illustrates a balanced demand across various supplement formats. When inspecting product preferences within the expansive universe of dietary supplements, clear favorites emerge, including proteins, Omega-3 fatty acids, caffeine, and creatine. These products are highly sought after for their reputed benefits to muscle gains, energy boosts, and efficient recovery among athletes and fitness enthusiasts. An essential aspect of the market is the expenditure on sports nutrition products, which hinges on factors such as gender and income. For instance, about one-third of men are likely to spend over $50 monthly on these products, compared to just over 20% of women. There is a pronounced correlation between income and spending, with those in the highest income bracket being more inclined to invest significantly in sports nutrition supplements, underserving the necessity of addressing different income groups in the marketplace. Coupled with the existing health and wellness trend, demand for high-quality, environmentally friendly products continues to ascend. Consumers are demonstrating an increased preference for vegan, vegetarian, and organic products, irrespective of the hefty price tags these items command. Only about 10% of consumers express indifference to nutritional standards, under.### Pioneering Giants in the Sports Nutrition Market The landscape of the sports nutrition market is dominated by several key players, each of which contributes to the advancing trends and demands of athletes and fitness enthusiasts worldwide. The market is shaped by manufacturers that have honed their expertise and established a strong foothold, delivering a diverse range of products to meet the growing needs for quality supplements. Here's a look at some of the market's major players, forging the path forward in sports nutrition. #### Glanbia - The Nutrition Powerhouse Glanbia is a global nutrition group, with a vast portfolio that ranges from cheese and dairy ingredients to specialized nutrition solutions. Their presence in the sports nutrition segment is marked by a commitment to quality and innovation, offering a variety of brands that cater to athletes' needs for endurance, strength, and recovery. With a strategic focus on active lifestyles, Glanbia continues to be a household name among fitness communities for its reliable and effective sports nutrition offerings. #### Lactalis - The Dairy Dynamo Lactalis stands as one of the largest dairy groups in the world, and its extension into the sports nutrition market comes as no surprise. Their expertise in dairy production naturally lends itself to the creation of high-quality whey proteins and other dairy-based nutritional supplements. With a keen understanding of the dietary needs of athletes, Lactalis leverages its heritage in dairy to provide sports nutrition products that are both nutritious and rooted in trusted dairy science. #### NOW Group - The Wellness Advocate NOW Group, widely recognized for its commitment to natural products, steps into the sports nutrition arena with a promise of clean, safe, and wholesome supplements. Their reputation for producing pure, unadulterated products without unnecessary additives makes them a favorite for health-conscious consumers. As the sports nutrition market shifts towards cleaner labels and more plant-based options, NOW Group is well-positioned to meet these evolving preferences. #### Iovate Health Sciences International - The Innovation Leader With brands like MuscleTech under its wing, Iovate Health Sciences International is known for its innovative approach to sports nutrition. They push the boundaries with scientifically-formulated products designed to optimize performance and recovery. As consumers become increasingly savvy about the science behind their supplements, Iovate continues to lead with cutting-edge research and development, ensuring their products are not just effective but also backed by rigorous scientific validation. Together, these market leaders continue to shape the sports nutrition industry through their commitment to quality, innovation, and a deep understanding of the nutritional needs of athletes and active individuals. As the
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  • Last update : 18/07/2023
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Summary and extracts

1 Market overview

1.1 Market definition and scope

Food supplements are concentrated sources of nutrients, i.e. vitamins and minerals, substances with a nutritional or physiological purpose, or plants and plant preparations that are intended to compensate for deficiencies in a person's regular diet.

Within the framework of a regular sport practice, food supplements can be very useful since they allow the sportsman to keep a high level of energy, to recover more easily and effectively from the physical effort and to bring to the muscular tissues the necessary nutriments. In fact, in sportsmen and women, nutrient requirements are increased and losses are more numerous, so a diet, even a balanced one, may not be sufficient to cover all needs.

The muscular tissues of the athlete need sufficient protein, carbohydrate and lipid intake, they allow the body to be well prepared for the effort beforehand and to recover easily. Vitamins, anti-oxidant molecules, minerals and trace elements are also relevant to help the athlete cope with the different stages of training.

The food supplements most frequently recommended to athletes are :

  • flax: it stimulates neuronal function and has positive effects on blood flow, tissue oxygenation and the cardiovascular system. It also helps to fight against inflammation and oxidation of cells following physical effort.
  • spirulina: this is the most popular food supplement for athletes, it provides the energy needed before and during the effort. It is particularly rich in protein (contains nearly 70%). It also contains carbohydrates, fatty acids, minerals and vitamins.
  • giseng: it helps fight against oxidative stress post-exercise and thus improves the performance and resistance of athletes to the effort.
  • creatine: it allows to provide a more important effort by optimizing the energy levels at the cellular level.
  • whey protein: it provides a significant protein intake, thus compensating for potential deficiencies of a conventional diet.
  • branch chain amino acids (BCAA): they facilitate muscle building.

This study does not deal with food supplements that are not taken as part of a sporting activity and to improve the physical performance of the individual. Thus, food supplements intended for certain categories of people (pregnant women, elderly people), to meet aesthetic objectives (hair care, skin, nails ...), etc. will not be discussed.

List of charts

  • Size of the global sports nutrition market
  • Value of the sports nutrition market
  • Share of the U.S. population using dietary supplements
  • Use of dietary supplements by category
  • Percentage of the U.S. population participating in sports and exercise on a daily basis
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Latest news

Lactalis completes acquisition of Leerdammer brand - 30/09/2021
  • Lactalis has bought the Leerdammer brand
Lactalis acquires Ambrosi's cheese business - 19/03/2021
  • Lactalis has announced that it has signed an agreement to acquire the cheese activities of Ambrosi (Emmi).
  • The Emmi Group, a 25% shareholder in Ambrosi SpA, will sell its stake to Lactalis
  • The remaining 75% will be retained by the Ambrosi family group
Lactalis will be able to continue referring to Normandy on its camemberts - 25/10/2022
  • Lactalis wins a battle against a Mayenne fraud control workshop
  • Lactalis targeted "Président", "Le Châtelain" and "Cœur de Normandie" cheeses

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Glanbia
Lactalis Groupe
NOW Health Group
Iovate Health Sciences International
My Protein (The Hut Group)
The Vitamin Shoppe
General Nutrition Corporation
Nutrition et Santé (marque Isostar)
Krissport

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