the Fitness Market
1.1 Market definition and presentation
The fitness market integrates all sports center practices related to the well-being of the body . Fitness rooms therefore generally offer group classes, weight training and cardio-training machines but also sometimes personalized coaching or even relaxation areas (juice bar, spa, zen room...)
In addition to fitness clubs, the fitness market more recently includes applications offering personal coaches , outdoor fitness communities and connected performance measurement applications and objects.
The fitness sector continues to observe a quite strong growth, as evidenced by the total number of fitness club members, which increased by 5% in 2017 according to Deloitte .
Nevertheless, there is currently a price war between fitness players on subscriptions. This obviously leads to a decrease in average revenue per club, passing from €848,000 in 2012 to €595,000 in 2017 a decrease of 30% in 5 years according to Stadline .
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