The fitness market - France

Research summary

Market summary
1.1 Market definition and presentation

1.2 A growing global market

1.3 A geographically concentrated European market

1.4 A French market aligned with neighbouring markets
Demand analysis
2.1 Demand and its determinants

2.2 Growing and younger demand

2.3 A market marked by strong seasonality
Market structure
3.1 The arrival of new players on the market

3.2 The distribution of Fitness establishments
Analysis of the offer
4.1 Services and range width

4.2 Study of market price levels
Rules and regulations
5. A regulatory framework focused on safety and accessibility
Positioning of the actors
6. Segmentation of actors
Analysts
Process
Opinions
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the Fitness Market
France

Update 17/01/2020

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MARKET SUMMARY

1.1 Market definition and presentation

The fitness market integrates all sports center practices related to the well-being of the body . Fitness rooms therefore generally offer group classes, weight training and cardio-training machines but also sometimes personalized coaching or even relaxation areas (juice bar, spa, zen room...)

In addition to fitness clubs, the fitness market more recently includes applications offering personal coaches , outdoor fitness communities and connected performance measurement applications and objects.

The fitness sector continues to observe a quite strong growth, as evidenced by the total number of fitness club members, which increased by 5% in 2017 according to Deloitte .

Nevertheless, there is currently a price war between fitness players on subscriptions. This obviously leads to a decrease in average revenue per club, passing from €848,000 in 2012 to €595,000 in 2017 a decrease of 30% in 5 years according to Stadline .

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