Portuguese market
The fitness market in Portugal
The fitness market gathers all the practices of the sports center related to the well-being of the body . Fitness clubs generally offer group sessions, weight training and cardio machines, but also sometimes personalized coaching or even relaxation areas (juice bar, spa, zen room...).
- Price
- €99 excl. VAT
- €104.45 incl. French VAT
- PDF sent by email within 48 hours
- Written by industry experts
- Data unavailable to general-purpose AI
- Press sources
Intelligent search
Sectoria
Explore the Businesscoot corpus to take your study further.
The Businesscoot team
A question or a quote?Market overview
Identify industry dynamics, opportunities and market participants to inform your project.
- Understand the market scope
- Identify demand drivers
- Understand market participants and their challenges
The fitness market gathers all the practices of the sports center related to the well-being of the body . Fitness clubs generally offer group sessions, weight training and cardio machines, but also sometimes personalized coaching or even relaxation areas (juice bar, spa, zen room...).
In addition to fitness clubs, the fitness market more recently includes applications that offer personal trainers, outdoor fitness communities as well as applications and connected objects for performance measurement.
The fitness industry continues to experience fairly strong growth, as evidenced by total fitness club membership, which grew by 5% in 2017, according to Deloitte.
However, there is currently a price war between players in terms of memberships. This obviously leads to a decrease in average revenue per club, going from €848,000 in 2012 to €595,000 in 2017, a 30% decrease over 5 years according to Stadline.
With a penetration rate of less than 6% of the population, growth in Portugal is still slow. since this type of service is not a priority in the population's budget, many players are focusing on the low-cost segment, without towels, pool or sauna. This is undoubtedly the fastest growing segment and, with few established players, opens the way for new competitors.
Study contents
Chapters connecting customer needs, advisory services and the economics of industry professionals.
- Understand customers and uses
- Connect products, businesses and distribution channels
- Compare market participants and their models
Market Overview
Analysis of the demand
Market structure
Analysis of the offer
Regulation
Positioning of the players
Our expertise
Sources to support your analysis
Base your analysis on identified sources, with clear dates and definitions for each figure.
- Understand the scope of the data
- Find the cited publications
- Compare perspectives on the market
Produced by experts — Analysis backed by 35 years of experience in professional information. Our experts select sources, cross-check data and explain the issues shaping your market.
Beyond AI — Professional sources and expert analysis that go beyond ChatGPT or Claude answers based solely on the public web.
IndexPresse press database — Professional press articles covering market news, business strategies and industry developments. All articles are .
Open-access databases — Freely accessible data and publications to enrich the analysis and cross-check the information available on each market.
Official statistics databases — Economic and demographic indicators published by statistical agencies to measure trends and compare markets.
Specialist industry databases — Specialist data and reports to deepen your understanding of the players, segments and dynamics of each industry.
Trusted by professionals
Professionals share their experience of the clarity and usefulness of our studies and the Businesscoot service.
- Clear, structured analysis
- Insights for business projects
- Responsive customer service
As a business valuation expert, I need reliable strategic analysis of potential targets in their industries. For several years, I have relied on Businesscoot's industry analysis, where expertise and relevant data are essential.
David Jeanne
Managing director •
I am very satisfied with Businesscoot's market studies. The information is clear and well structured, making it easy to understand an industry's trends and key figures. Their catalogue is extensive and varied, and customer service is responsive. I recommend Businesscoot for reliable, accessible analysis.
Time Albouy
Business development expert •
Our team of industry experts
Talk to our team to check that the study's subject and scope match your project.
- Check the market scope
- Choose the right study for your project
- Ask a question before ordering
Guilhem Cournut
Food, retail and consumer goods
Denis Monnoyeur
Industry, energy and construction
Marie-Annick Cournède
Health, beauty and personal services
Arthur Lefeuvre
Digital, media and telecommunications
Related studies
Explore complementary studies to broaden your analysis.
- Explore related markets
- Compare market dynamics
- Refine your project
The fitness applications market in Italy
The fitness app market is characterized by the growing demand for mobile apps dedicated to fitness, sports training, and weight loss. These apps offer a variety of features to help users achieve their fitness goals and maintain a healthy lifestyle. They can be divided into
The fitness market in Belgium
The fitness market encompasses all sports centers where you can enjoy physical activity linked to the well-being of your body. Typically, fitness centers offer individual exercise, group classes, personalized supervision and relaxation, with spa and zen rooms, for example.
The fitness market in Brazil
The fitness market encompasses all sports center practices related to physical well-being. Fitness gyms generally offer group classes, strength training and cardio equipment, but sometimes also personalized coaching or even relaxation areas (juice bar, spa, meditation room...).
