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MARKET OVERVIEW

1.1 Definition and presentation

The fitness market gathers all the practices of the sports center related to the well-being of the body . Fitness clubs generally offergroup sessions, weight training and cardio machines, but also sometimes personalized coaching or even relaxation areas (juice bar, spa, zen room...).

In addition to fitness clubs, the fitness market more recently includes applications that offer personal trainers, outdoor fitness communities as well as applications and connected objects for performancemeasurement.

The fitness industry continues to experience fairly strong growth , as evidenced by total fitness club membership, which grew by 5% in 2017 , according to Deloitte.

However, there is currently a price war between players in terms of memberships . This obviously leads to a decrease in average revenue per club, going from €848,000 in 2012 to €595,000 in 2017, a 30% decrease over 5 years according to Stadline.

With a penetration rate of less than 6% of the population, growth in Portugal is still slow. since this type of service is not a priority in the population's budget, many players are focusing on the low-cost segment, without towels, pool or sauna. This is undoubtedly the fastest growing segment and, with few established players, opens the way for new competitors.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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in 40 pages
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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin Charbonnier

PhD Industrial transformations

Robin Charbonnier

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane Essadiq

EDHEC

Imane Essadiq

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules Decour

Consultant

Jules Decour

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.