The fitness market - Belgium

The fitness market encompasses all sports centers where you can enjoy physical activity linked to the well-being of your body. Typically, fitness centers offer individual exercise, group classes, personalized supervision and relaxation, with spa and zen rooms, for example. In addition to fitness clubs, the fitness market has recently come to include apps offering personal trainers, outdoor fitness communities, as well as apps and connected objects for measuring performance. The global fitness market is experiencing significant growth, with a compound annual growth rate (CAGR) of 7.67% forecast for the period 2023-2030. Several factors are contributing to this expansion, including the gradual emergence from pandemic-related confinement, the importance attached to physical appearance, and the role of social networks in encouraging the quest for an aesthetically pleasing body. [Deloitte] The Belgian market is undergoing a similar evolution. Although the health crisis and the successive confinements that accompanied it had a major impact on the fitness business, it has now recovered well and is once again showing good growth prospects.At the same time, as the market develops, competition increases, putting pressure on prices. At the same time, the range of services on offer is constantly evolving, with more personalized and affordable solutions. The Belgian gym market is characterized by a diversity of players, including both new entrants with innovative concepts such as premium or women-only gyms, and long-established players such as the Franco-Dutch company Basic Fit, one of Europe's leading players in the sector.