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MARKET SUMMARY

1.1 Definition and presentation

Generally, the term fitness refers to a state of health and wellness of the body. In order to achieve this state, people are used to join specialized health and fitness centers that not only provide their members with workout facilities in exchange for a membership and subscription fee, but also offer their members a wide range of additional services such as personal training, group classes, and spas.

The global fitness market is worth $96.6 billion in 2024 with a growth rate of 7.7%. In total there are 210,000 fitness clubs with a membership of 184 million people. However, the global market is not homogeneous: on the one hand, there are countries such as Germany, the United Kingdom and the United States that have very high numbers of members; on the other hand, in many countries, such as those in Latin America, there is a clear lack of fitness centers.

Today, the Italian market is characterized by the presence of 5.3 million active members and by a high fragmentation: the vast majority of facilities dedicated to fitness in Italythe vast majority of fitness facilities in Italy are independent clubs, while 28% are small yoga or pilates studios. These numbers, consequently, significantly reduce the presence of large franchises. The Italian regions with the highest number of sports facilities are Lombardy, Veneto, Emilia, Romagna and Lazio.

The growth of the market is surely linked to a greater propensity of people to take care of their own person and a greater awareness of the benefits linked to fitness. The fitness market has evolved significantly in recent years thanks to the creation of new business models and training methods. In particular, 2020 was a crucial year from this point of view: the losses associated with the Covid-19 pandemic, which caused fitness clubs to close for long periods of time, were enormous. Despite this, the fitness market has shown great adaptability by taking full advantage of the potential of the digital world, offering virtual classes and workouts.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF ACTORS

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in 40 pages
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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane Essadiq

EDHEC

Imane Essadiq

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.