The dance school market - Italy
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Study Overview
Dancing is an art and sporting activity that involves performing a series of orderly movements with one's body, usually accompanied by background music. This study focuses on the market for dance classes in Italy . This activity is registered in Italy under ATECO code 85.52.01, which identifies dance classes. There are different types of dances and they are grouped into different segments. The following is an almost exhaustive list, depending on the type:
ballet modern dance neoclassical dance contemporary dance (break-dance and hip-hop, etc.) sports dance folk or traditional dances jazz dance latin dance
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Dance is generally taught in dance schools, but also independent tutors in homes, institutions such as youth and culture houses, or in sports arenas. This activity has been growing in recent years, and revenues grew 11.4 percent from 2016 to 2018. In Italy, there are 1659 dance schools populated by 1.4 million students. These schools are mainly small and medium-sized, with less than 10 employees per school. However, there are also large, globally recognized schools, such as the Accademia Teatro alla Scala. As a result of the Covid-19 emergency, dance schools in Italy were forced to close and suspend classes for several months. The measures implemented by the government, in fact, profoundly affected the industry's turnover and especially demand, as school clients were deterred by the potential spread of the virus.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
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- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
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Sommaire
1. Market Overview
- 1.1 Definition and presentation
- 1.2 Dance in the world
- 1.3 The market for dance schools in Italy
- 1.4 Impact of Covid
2. Demand analysis
- 2.1 Practice of sport in Italy
- 2.2 Dance in Italy
- 2.3 Reasons why people decide to practice dance in Italy
- 2.3 Demand trends
3. Market structure
- 3.1 Dance school market in Italy
- 3.2 FIDS societies
- 3.3 Zumba
4. Supply analysis
- 4.1 Types of dance
- 4.2 Costs and prices
- 4.3 Italian Ballet
5. Regulations
- 5.1 FIDS Regulations
The dance school market - Italy
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