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MARKET OVERVIEW

1.1 Definition and scope of study

Dancing is an art and a sport that consists of performing a series of ordered movements with the body, usually accompanied by a background music. This study focuses on the dance course market in Italy.

This activity is registered in Italy with the code ATECO 85.52.01, which identifies dance courses.

There are different types of dances and they are grouped in different segments. The following is a list, almost exhaustive, depending on the type:

  • medieval dance (ballad, patrol, etc)
  • ballet
  • modern dance
  • neoclassical dance
  • contemporary dance (break-dance and hip-hop, etc.)
  • sport dance
  • folk or traditional dances
  • jazz dance
  • Latin dance

Dance is generally taught in dance schools, but also independent tutors at home, institutions such as youth and culture houses or in sports halls. This activity has been growing in recent years, and turnover has grown 11.4% from 2016 to 2018. In Italy, there are 17 thousand dance schools populated by 1.4 million students. These schools are mainly small and medium sized, with less than 10 employees per school. However, there are also large, globally recognized schools, such as the Accademia Teatro alla Scala.

Following the Covid-19 emergency, dance schools in Italy were forced to close and suspend classes for several months. The measures implemented by the government, in fact, have had a profound impact on the sector's turnover and especially on demand, as the schools' customers have been discouraged by the potential spread of the virus.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu L.

Associate Consultant

Mathieu L.

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Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise F.

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise F.

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil O.

Emil O.

Anna O.

Anna O.

Gabriel S.

Gabriel S.